Today we’d like to introduce you to Jessica Loyola.
Hi Jessica, please kick things off for us with an introduction to yourself and your story.
It all started back in 2018. I was a mom of two little ones under two, and my hands were full. I found myself constantly battling piles of clothes. Not because washing was hard, but because the aftermath—the folding, hanging, and putting everything away—felt like an endless, time-consuming burden. I wished there was a service out there that specialized in handling that tedious task and keeping areas in my home tidy. I knew I wasn’t alone in this struggle, and I started to wonder: What if there was a service that took care of this for families?
I’ve always loved laundry and organizing. There’s something peaceful about it. But once I had my second baby, I couldn’t keep up—and that’s okay to admit. Even in a home that wasn’t chaotic, the visual clutter started to make my mind feel loud. They say cluttered spaces lead to cluttered minds—and it’s true. When you’re already running on crumbs, caffeine, and lack of sleep, the last thing you need is your laundry pile silently judging you from across the room.
That small thought turned into bold action, I took a leap of faith and The Cesta was born in August 2019. I envisioned a service that would bring peace and order into the homes of families like mine. What began as a simple idea has grown into something much bigger—an opportunity to give busy households, especially overwhelmed moms, a helping hand, providing convenience and a touch of luxury. If I could ease this burden for even one family, it would be worth it.
Fast forward to today, and The Cesta has impacted thousands of households and changed countless lives. It’s humbling to see how far we’ve come and how many families we’ve been able to help. What started as a laundry service has grown into a company dedicated to bringing organization, peace, and simplicity to the lives of families. We now serve three cities—Houston, Austin, and San Antonio—and are expanding into a franchise this year with the goal of helping even more families regain time, balance, and peace in their homes across the nation. I am incredibly proud of what we’ve built so far, and I’m excited to see how many more lives we can touch. The future is bright, and we are just getting started. With God’s grace, I know our mission of restoring order to homes—one basket of laundry at a time—will continue to grow.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, it definitely hasn’t always been a smooth road. One major challenge—one that many of us faced—was the pandemic. It was a scary and uncertain time. As an in-home service, I genuinely thought we might never reopen. With the world shut down and social distancing in place, it felt impossible to imagine how we could continue.
I remember sitting there watching the news as they announced that only essential workers could return to work. I was still in shock. Then, unexpectedly, I started receiving calls and texts from clients: “You’re a laundry service. That’s essential. We need you back in our lives—our homes. We’ll figure out how to social distance, but we need you!”
Those messages reignited something in me. I realized I didn’t need to wait for the world to tell me how to move forward—I just had to find a way. So I did the research, created safety protocols to protect both my team and our clients, and pushed forward.
The obstacles we face and the challenges we’re given are meant to grow us. I try not to focus on how difficult the climb is, but rather on the fact that I will make it to the top—one step at a time. Every challenge has made me stronger, wiser, and more determined to succeed.
Through it all, I’ve kept my faith at the center, trusting that God is guiding this journey. Looking back, I see His hand in every moment—every lesson, every opportunity, and every person He’s placed on my path. The road hasn’t been smooth, but it’s in the bumps, detours, and uphill climbs that strength is built, character is revealed, and purpose is refined. And for that, I’m grateful—because a smooth road never made a skilled driver.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
The Cesta is a luxury in-home laundry and organizing service designed to eliminate the stress of laundry and restore order to the home. We specialize in perfectly curated clothing care techniques, unique folding methods, and personalized systems that help families stay organized and feel more at peace in their space.
Once you book a Cesta service, one of our Cesta providers arrives at your home to tackle the piles of clean laundry. We fold, hang, and thoughtfully put everything away. Each item is placed with intention—ensuring your clothing is cared for and your drawers are beautifully organized. It’s more than just laundry—it’s the luxury of having a system in place, the comfort of seeing everything where it belongs, and the relief of knowing it’s one less thing on your to-do list. No overflowing baskets or piles waiting to be folded—just stocked closets, tidy dresser drawers, and a calm sense of control. The result? More time, more clarity, and more peace of mind for the entire household.
What I’m most proud of, brand-wise, is how The Cesta has carved out a unique niche and redefined what it truly means to care for both your laundry and your home. Our brand embodies luxury, meticulous attention to detail, and a deep commitment to customer satisfaction. We’re known for creating thoughtfully organized environments that give families the freedom to exhale and feel at ease in their space.
We don’t just fold clothes—we transform the way homes function. From closets and dresser drawers to playrooms and pantries, we curate beautifully functional systems tailored to the unique lifestyles of each household. When a home flows with intention, daily routines become smoother, more joyful, and far less overwhelming. Our greatest pride lies in helping families reclaim their time, restore order, and find peace in the everyday moments that matter most.
What truly sets The Cesta apart is our passion, our purpose, and our unwavering commitment to excellence. We’re not just providing a service—we’re fulfilling a mission. Every member of our team is trained with care and aligned with our core values: integrity, trust, compassion, and excellence. We’ve built a brand centered on heart—serving families with consistency and grace, while delivering a luxury experience that brings peace, order, and time back into their lives.
Who else deserves credit in your story?
It’s hard to put into words how many people have poured into this journey. Building something meaningful is never a solo act—it’s a symphony of love, faith, support, and grace. I’m standing here today because of the incredible people God has placed in my life—those who’ve believed in me, lifted me up, and walked beside me through every high and low. Their presence, encouragement, and unwavering belief in The Cesta are woven into every part of this story.
First, I thank the Lord for this calling and for equipping me to do the work I love. This business is rooted in purpose, and I don’t take that lightly. To my husband—my steady rock—thank you for always believing in me and standing by my side. My children are my biggest cheerleaders, my daily motivation, and the heartbeat behind everything I build. I do this for them and the legacy we’re creating together.
To my parents, family, and friends—thank you for showing up, cheering me on, and offering help in ways big and small. From my sister Audrey who’s rolled up her sleeves and worked alongside me, to my dear friend Joanne, who wears many hats and has become my creative right hand—I’m forever grateful. I’ve been blessed with a business mentor, Dr. Ruben, who continually challenges and guides me—sharpening my leadership and fueling my growth.
Then there’s my loyal, hard-working team—the heart of The Cesta. From our internal operations team, Mailene and Elie, to our amazing past and present team members serving clients across Austin, Houston, and San Antonio—you are the hands and feet of this mission. Your belief in our vision, your dedication, and your passion keep this dream alive, and I’m deeply grateful for each of you! To our amazing clients—your trust, encouragement, and support mean everything. You’ve spoken life into this business, especially during seasons of uncertainty. Your words and continued support have been a source of fuel, and I’m honored to serve your homes and families.
Most recently, I want to thank my friend Jenny Aldrete with The Realtor Hive and CrossCountry Mortgage. Mandy Shipp of Shiloh Homes, who graciously opened her beautiful custom home for our shoot. A huge thank you to Arol for capturing it all so beautifully. And a special shoutout to the wonderful team members featured in the photos—Cecile, Elsie, Jackie, and Joanne—your presence made it even more special. While this journey is still unfolding, I’m filled with gratitude for everyone who’s walked beside me. To every friend, client, teammate, and follower—thank you! The best is yet to come.
Contact Info:
- Website: https://Thecesta.com
- Instagram: https://www.instagram.com/_thecesta_
- Facebook: http://facebook.com/thecesta
