Today we’d like to introduce you to Ligia Moreira.
Hi Ligia, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I am from a small Garifuna community called Travesia in Puerto Cortes, Honduras, where I was born and spent my childhood.
From a very young age, I enjoyed drawing and all kinds of artistic activities, but as time went on, I became in love with designing clothes and began making them myself.
Later I went to the college and unfortunately at that time there was no fashion design degree in my country, so I studied Marketing which has helped me a lot to this day in my business.
I never left aside my passion for fashion design, so in college I started planning what I would do to make my dreams come true.
I worked in several branches to save money, I search for information for what I had in mind, however I had the opportunity to move to the United States and that’s where I really started.
I wanted to combine my passion with my Garifuna culture, and the result was Garifashion. A perfect combination for what I always had in mind.
Now a few years later, here I am, doing what I love and achieving my dreams by showing what I do on different fashion runways.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road. Being a fashion designer is equal parts passion and perseverance. In the beginning, one of the biggest struggles was getting people to take me seriously—especially when you’re just starting out, without a big name or a massive portfolio. There’s a lot of rejection, and you have to learn not to take it personally.
Another major challenge was finding the balance between creative freedom and commercial viability. It’s easy to get caught up in artistic expression, but at the end of the day, you need to create pieces people want to wear—and buy.
Funding and production were tough too. Sourcing quality materials, managing costs, and finding ethical manufacturers can be overwhelming, especially when you’re operating on a tight budget.
And then there’s the burnout. Fashion never sleeps—seasons change, trends evolve, and there’s constant pressure to stay ahead. But every struggle has shaped me and my vision, and it’s that resilience that keeps the brand evolving.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Garifashion began customizing textiles based on the essence of the beautiful Garifuna culture our language, our traditions, dances, and more. Now, it has expanded to create garments for different brands in different parts of the country.
If you had to, what characteristic of yours would you give the most credit to?
Honestly, resilience has been the most important quality in my journey as a fashion designer. The industry is fast-paced, competitive, and often unforgiving. Designs flop, collections don’t always get the response you hoped for, and sometimes opportunities fall through at the last minute. You need thick skin and the ability to keep going—regardless of the setbacks.
That said, creativity and adaptability are close seconds. Fashion is about constant evolution, and being able to stay inspired while pivoting with trends, tech, and consumer behavior is crucial. But without resilience? You won’t make it past your first real rejection.
Contact Info:
- Website: https://Www.garifunafashion.com
- Instagram: GARIFASHION
- Facebook: GARIFASHION
- Twitter: GARIFASHION
- Youtube: GARIFASHION
