Today we’d like to introduce you to Ricardo Perez.
Hi Ricardo, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’m 27 years old, happily married to my high school sweetheart, first-gen Mexican-American born and raised in Houston. Growing up, things weren’t super easy. I went to schools that didn’t really have much, and most of the time I felt like I had to figure everything out on my own. Being the black sheep in the family I thought differently, dressed differently, and honestly, just saw life a little sideways from everyone else.
That pushed me to look inward a lot. I got more introverted over time, but not in a bad way. I just became more intentional about how I present myself, what I value, and the energy I put out. Instagram started off as a place to post random stuff, but over time it turned into something way deeper. It became a space for me to show growth, play with style, and slowly build a vibe that actually felt like me.
I’m not tryna be the “perfect person”, influencer, or anything of that sort. I’m just figuring it out in real time showing up, staying consistent, and trying to inspire people who might feel like they don’t “fit the mold” either. That’s the real story behind all of this.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It hasn’t been a smooth road, but I’m grateful to my family for making it as smooth as they could. I’ve struggled with ADHD and mental health challenges, which made school especially difficult. I went to a charter school that was underfunded and lacked resources, so I had to get used to figuring things out on my own.
Being a first-generation Mexican-American, I was raised with a deep sense of gratitude, the kind that teaches you not to ask for more than what you’re given. It kept me humble, but it also made it hard to allow myself to want more, to dream bigger. I carried a lot of pressure to “do things right” and not let anyone down which fed into years of people pleasing and second guessing myself.
On top of that, I’ve always felt like the black sheep in my family. I saw the world differently, chose different paths, and didn’t always follow what was expected. For a long time, I let other people’s opinions shape what I thought was possible for me. Breaking free from that learning to trust myself, even when it didn’t make sense to others was a huge turning point. Letting go of that need for approval helped me show up more honestly, both in real life and online
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My “work” really lives in two places online and in real life. On Instagram, I focus on fashion and lifestyle, but deeper than that, I’m sharing growth. I want to create a space where people feel inspired to be themselves, even if they’re still figuring out what that means.
I started posting as a creative outlet, just playing with style and self-expression. Over time, I got more intentional studying content, learning what connected, and finding my rhythm.
The biggest shift happened when I let go of trying to impress people. The more personal and vulnerable I got, the more real the connections became. I still think about the message I got from someone who said my weight loss journey inspired them. Moments like that remind me why I do this.
Now it’s less about the look and more about the story. It’s about showing up as I am and building something meaningful with the people who follow along.
What sort of changes are you expecting over the next 5-10 years?
I think we’re already seeing the shift. People are craving realness more than ever. In the next 5–10 years, I see the influencer and content creator space becoming way more focused on authenticity, community, and value. It’s less about curated perfection and more about who’s actually saying something meaningful or relatable.
Fashion will always be visual, but I think people are starting to care more about the why behind a look. Who’s styling with intention? Who’s putting culture, sustainability, or storytelling behind what they wear? That kind of depth is what’s going to stand out long term.
I also think creators are becoming more like small business owners. It’s not just about brand deals it’s about building platforms, launching products, curating experiences. That’s where I see things going. People want connection, they want perspective, and they want creators who can evolve with them, not just perform for them
Contact Info:
- Instagram: https://www.instagram.com/bricky.pierre
- Other: https://www.tiktok.com/@bricky.pierre
