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An Inspired Chat with Latasha Ingram of Spring Area

Latasha Ingram shared their story and experiences with us recently and you can find our conversation below.

Hi Latasha, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is something outside of work that is bringing you joy lately?
I’ve been taking the time out and do absolutely nothing. Often I’m a person that has to do a checklist to complete different tasks, I find it better if I do a couple of tasks on the list and spend the rest of the day relaxing. That has brought me an exceedingly amount of joy. Movies and brunch dates has been some of my activities that help me relax as well. Oh and I can’t forget my nail appointments, Something about a nail appointment that clears my mind and I just indulge in good conversation and nail art. I think we are so consumed to completing our task list of our daily lives that we forget to take time to enjoy our life. Do whatever makes you happy and bring you joy, whether it’s taking a walk, watching a movie or treating yourself to a spa day. Whatever it is find your joy and do it often as you can…

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Latasha ( Tasha) and I’m the owner of Tasha’s Baked Goods LLC, I’m a Teacher who loves to bake… I’ve been in business for 11 years. When I started Tasha’s Baked Goods I was working in a different career field. Although I do still work a full time job, I usually find time to take in my baking orders on weekends and holidays. I pride myself being with baking with love. That’s how I watched my grandparents and mom bake. You have to live what you’re doing! Through the years I find myself baking and reflecting on all the knowledge I learned from watching my grandparents and mom bake. The memories that invade my mind of all the things I watched them bake, gives me an instant smile while I’m baking.

I started baking for family and friends when I was younger. Until one day I was told “ you should just open a baking business, since you are baking for everyone”! I can admit that I was very reluctant to the idea, but my Aunt Pat instructed that I would do great and she would be there every step of the way to support me. I’m glad I listened and followed with faith, because here I am eleven years later still doing what I love!
Lately I’ve had the pleasure of doing hands on kids baking classes. One of the most rewarding parts about my classes is being able to witness those little faces express pure excitement when they are baking or learning a technique… I would like to extend my Kids baking classes services to other cities, so I’m in the works of trying to make a schedule to do so. I also have been thinking of hosting birthday baking parties. I feel that a lot of younger kids are eager to learn the art of baking and I want to be there every step of the way to offer them knowledge and support, just as my grandparents and mom did for me.
One of my goals also is to open a Tasha’s Baked Goods dessert truck! Who knows where the future wants me to be, I just pray It’s to continue serving the most delicious homemade dessert to customers.

Great, so let’s dive into your journey a bit more. What relationship most shaped how you see yourself?
The relationship that shapes me on how to see myself would be my Grandmother. Early on in life, she instilled that although something may be hard, you have to stay steadfast and focused on your goals. One of her favorite sayings was “It doesn’t matter how long it takes you to get finish, as long as you complete whatever you started. I’ve kept those words dear to my heart whenever I have something that I want to do. She would always uplift me in prayer and offer encouragement, anytime I’m feeling down. I reflect on those words of wisdom. I can remember her telling me “that anything worth having you’re going to have to work extremely hard for it”. I believe that life is full of happiness, all we have to do is stop and relax, pick ourselves back up when life knocks us down and allow God to lead the way!

What did suffering teach you that success never could?
Suffering taught me that when life gets hard and seems unbearable, you have to rely of some of your friends and family to uplift you. I can proudly say that I have the best friends and family that are always offering support and advice… Success may come and go, however the lessons that arise with suffering will be embedded in our memories forever.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What are the biggest lies your industry tells itself?
The biggest lie the baking industry tells you is you have to do all the new techniques and design to be great. I feel that once you master your craft and do whatever you are great at,
you then are within your own capabilities to be great!!!

Okay, we’ve made it essentially to the end. One last question before you go. If you retired tomorrow, what would your customers miss most?
This is a good question! Most of them would probably think I was joking and would immediately ignore what I stated about retirement from the baking business… If I were to fully hang the apron up and retire, my customers would definitely miss our bond we have built over the years. Many of my customers have become my extended family… They would definitely miss banana pudding cake, banana pudding jars, german chocolate cake, lemon blueberry mini bundt cakes, and the list go on….I can hear the calls and the responses I would get. Lol… These customers of mine would be knocking on my door telling me to turn the oven on and get to baking. There’s no retirement for me …
I’m sure they would keep me from retirement!

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