Today we’d like to introduce you to Shatonna J. Nelson.
Hi Shatonna J. , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I received my first internship before graduating high school after being noticed by ABC Nightline. That experience opened doors and introduced me to incredible businessmen and celebrity influencers who helped shape my path.
As I went through college, I continued to have mentors, some of the greatest politicians, music leaders, and entrepreneurs. Their guidance left a lasting mark on me and planted the seed for something deeper.
I had always been taught to be a brander, but over time I realized I had a natural gift for crisis management. What started as a skill in branding grew into a passion for helping people and organizations navigate challenges. Today, I dedicate myself to building, maintaining, and repairing the infrastructure that keeps them strong.
We all face challenges, but looking back would you describe it as a relatively smooth road?
My journey into this profession has not been easy, nor has it been a crystal stair. I’ve failed, I’ve been let down, but I never gave up. It hasn’t always been smooth, and it hasn’t always been rocky, but it has always required consistency—and that consistency is what keeps me moving forward.
I’ve seen how quickly a situation can unravel when a business loses a key employee or when a client refuses to listen to wise counsel. Small cracks can turn into full-blown crises if they aren’t managed well. Those moments remind me that leadership is not only about growth, but also about stability, adaptability, and protecting the foundation.
As you know, we’re big fans of The Finest Hour PR & Strategy Firm. For our readers who might not be as familiar what can you tell them about the brand?
I founded and operate The Finest Hour PR, a full-service public relations firm serving high-profile clients across industries. We specialize in crisis management and brand building, helping organizations navigate challenges while strengthening their public image. From guiding clients through sensitive situations to developing strategic campaigns that elevate brands, our team ensures every move is deliberate, consistent, and impactful.
What quality or characteristic do you feel is most important to your success?
The qualities I believe have been most important to my success is consistency, paired with the ability to be a silent, powerful force. My journey has not always been smooth, and I’ve faced failures and setbacks along the way. What has kept me moving forward is the discipline to show up consistently, coupled with the strategic ability to influence outcomes behind the scenes. I know how to pull strings, guide decisions, and create impact without being in the spotlight. This combination has allowed me to build trust with clients, navigate crises effectively, and grow my skills over time, ultimately shaping the professional I am today.
Pricing:
- PR Consultation: 500.0+
- PR Plan 4500.0+
- Strategic Plan 7500.00+
- Television Strategy: 10,000+
- Crisis Management: 25,000+
Contact Info:
- Website: https://shatonnajnelson.com/
- Instagram: https://www.instagram.com/shatonnajnelson?igsh=ZWY4Y2w5ZmMwY20y&utm_source=qr
- Youtube: https://youtube.com/@pretty_strategic?si=0VRUtcuPVKiJqB0m
