Today we’d like to introduce you to Jen Moore.
Hi Jen, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I’ve been in hospitality for over 30 years, working multiple jobs while putting myself through college and even pursuing a nursing career before my daughter was born in 2011. What was supposed to be a “temporary” role at Tommy Bahama quickly turned into something much more permanent. I fell in love with the restaurant, the people, and especially the events. I noticed how much attention to detail was needed, and I wanted to be the one to elevate that experience.
From there, I immersed myself in the community by volunteering with The Woodlands Area Chamber of Commerce, Yes to Youth, Habitat for Humanity, The Montgomery County Food Bank and other local organizations. If there was an event, I wanted to be part of it – whether that meant a 5 a.m. setup, midnight teardown, trash duty, or helping manage entertainment. Big or small, I wanted to understand how every piece of an event came together.
Along the way, I built relationships that turned into something truly special. I started by helping families with their celebrations: birthdays, graduations, weddings – and eventually found myself walking alongside them through every milestone: babies, first homes, even watching their children grow into professionals in our community. To me, every stage of life is worth celebrating, and I’m grateful to have been part of those journeys.
What I’ve learned is that I thrive in the chaos of events. My passion is creating experiences that feel seamless for the client while leaving guests wanting more. For me, it’s never just about the logistics. It’s about building connections, celebrating milestones, and making moments that last.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Goodness, no—it’s been anything but smooth. When I was at Tommy Bahama, I was working my way up through operations leadership while also trying to carve out and fill the events role. Managing the dual role of professional and parent to my little girl meant 18–20 hour days, weeks without a day off, and pounding the pavement “old-school style” to meet as many people in the community as I possibly could. I made it my mission to always be useful, to show up, and to learn every angle of this industry from the ground up.
Black and blue is more than a brand color—it’s proof I’ve trained for this my whole career. Every long day, every challenge, every obstacle has been part of that training ground. Today, I see myself as building more than events—I’m building a legacy, one I hope will inspire and empower my incredible daughter.
We’ve been impressed with Events by Jen, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Events by Jen is a full-service event planning company built on more than three decades of hospitality and fourteen years of boots-on-the-ground event production. I specialize in creating experiences that are as seamless as they are memorable – whether that’s a corporate convention, a nonprofit gala, a community fundraiser, or an intimate celebration. What I’m most known for is my ability to blend meticulous logistics with creativity, bringing events to life in a way that feels personal, purposeful, and unforgettable.
What sets me apart is that I don’t just plan events. I design experiences that tell a story. From ribbon cuttings to red carpets, I believe every milestone deserves to be celebrated in a way that feels immersive and meaningful. My guests know me for my attention to detail, my ability to anticipate challenges before they arise, and my commitment to making their vision shine brighter than they imagined. I thrive in the chaos, so my clients don’t have to.
Brand-wise, I’m proud that Events by Jen reflects both professionalism and personality. My colors – black and blue – speak to resilience, boldness, and trust. They’re a nod to the journey it took to get here: the bumps, the bruises, and the grit it took to build a business that’s all about celebrating others.
What I want readers to know is that Events by Jen is more than an event planning company, it’s a partner in celebration. Whether it’s amplifying a brand, fundraising for a cause, or creating a memory that lasts a lifetime, my goal is to make every event not only successful but significant.
Is there any advice you’d like to share with our readers who might just be starting out?
Advice for those starting out:
Say yes to everything you can in the beginning. Show up early, stay late, carry the boxes, take the trash out – because every single task teaches you how events truly come together. Relationships are built in those “un-glamorous” moments, and the more people you meet, the stronger your foundation will be. Be curious, ask questions, and don’t be afraid to get your hands dirty. Pro tip: don’t expect to wear heels – you’ll be sprinting in your boots by hour two.
Advice I wish I had known as a young event planner:
You don’t have to do it all alone. For years I thought success meant proving I could carry the full weight of an event on my own shoulders. The truth is, the best events are produced by strong teams, not solo acts. Trust your vendors, build your village, and remember that asking for help doesn’t diminish your ability—it multiplies it. Fail Forward. Set Boundaries. Most Importantly, always protect your energy, because your creativity and leadership are your most valuable assets.
Contact Info:
- Instagram: https://www.instagram.com/events_by_jenmoore
- Facebook: https://www.facebook.com/eventsbyjenmoore
Image Credits
Kathleen Orth Ryan
