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Isaac Sanchez of Northside on Life, Lessons & Legacy

We’re looking forward to introducing you to Isaac Sanchez. Check out our conversation below.

Good morning Isaac , we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What is something outside of work that is bringing you joy lately?
Lately I’ve been getting back into music. I’ve been a drummer for 15 years now, but life has always gotten in the way of playing with a band. Over the years, I’ve been in and out of bands, never really being able to stick with one, for one reason or the other. But I met some talented people recently, and have gotten back into playing again. It’s been nice playing with a group of people, and feeling the music and getting the groove back. My dream goal was always to be a rock star, and it still is in the back of my mind, so it would be nice to get that going again.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hello. My name is The L.W. I’m a local photographer, specializing in fashion photography. My ideology when it comes to photography is that there is no bad idea. I very much enjoy working with so many creative and talented people. There is no idea I’m not open to trying out. I always want to go out of my way and make stuff possible for people. I’m personally not a big fan of studio work, which is why you’ll not see much of it on my page. I very much enjoy getting creative with the world. Everything can be a canvas. It’s just a matter of how I envision it. My work is also to say yes to everyone, big or small. I have always had this belief, that it doesn’t matter how big you make it, you should still treat others the same. So if anyone feels I’m too good for them, I’m not. I will help a small creator just as much as a big company. It’s all a matter of staying true to your work.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who were you before the world told you who you had to be?
Before I was a photographer, I was essentially nobody. I know that sounds a bit sad, but it kind of was true. I was a musician at heart, but there were no true goals or aspirations in my line of sight. I worked for a UPS warehouse for years and didn’t really think about what I truly wanted to do since the job paid me well and I just fell into a state of comfort. It only ever changed when I ended having to go on disability for a couple of months, and found myself thinking too much. Given how much free time I had, I began to take photos of everything and anything. And then began editing, and photography slowly became a possibility. The idea of actually becoming a photographer only became an avenue after my first art show. People saw my work with wonder, and I began to take this more serious. And throughout the years, more and more opportunities were offered. And now I’m in a point in my life where I not only love what I do, but feel lucky for being able to do it.

Was there ever a time you almost gave up?
Oh, absolutely. More times than I like to admit. And it always stems from either insecurity, envy, or self doubt. I have a habit of looking at other people’s success and feeling like I’m not doing enough or I’m just not capable of making it like others. Giving up always seems like a logical answer sometimes but I always think to myself about what would happen if I did give up, and I know I would have to start over. So, I know that I have to keep going. But I know wanting to give up is part of our nature.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
Yes. After being in the photography for years, I’ve come to realize that so many people have a different persona when it comes to working with someone, versus when you interact on a personal matter. I’ve seen other photographers view models as a gains to a mean, rather than seeing them as actual people. I love people. And I enjoy getting to know who I work with. And I like to know who they are as people. Because that is really who I am. And I want the people that work with me to not only feel comfortable, but see me as a person as well. And I feel that’s part of the reason why people want to work with me. I don’t want to pretend to be someone I’m not.

Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
I hope people will talk about how true I was to everyone. My goal in life is to be at a point in my career when I’m looked up to, and seen as a good example. It would be amazing if people talked about my work, and see the beauty in it as I do, but I would much prefer if they talked about how much of a genuine person I was.

Contact Info:

Image Credits
Brianna Reyes
Mariah Aguilar
Ava Garcia
Ivana Delgado

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