We’re looking forward to introducing you to Yuri Williams. Check out our conversation below.
Hi Yuri , thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What’s the most surprising thing you’ve learned about your customers?
The most surprising thing I’ve learned about my customers is how often they’ve been told their symptoms are ‘normal’ or that there’s nothing they can do. Once we start digging into their labs and making small, targeted changes, they realize their body is capable of so much more than they thought possible. It’s always amazing to watch that shift in belief happen.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Yuri Williams, and I’m a Nutritional Therapy Practitioner and founder of Yuri Williams Wellness. I specialize in using blood work labs and functional nutrition to help women in their 30s and 40s who are struggling with hair loss, acne, and low energy. What makes my work unique is that I go beyond quick fixes or symptom-chasing. I help women uncover what’s really happening inside their body and create simple, bio-individual plans to restore their health.
My passion comes from my own struggles with skin and hair issues, which pushed me to learn how powerful the body can be when given the right support. Today, I get to guide women who feel dismissed or stuck, helping them finally get answers and feel confident in their health again.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What’s a moment that really shaped how you see the world?
A moment that really shaped how I see the world was when I realized that we aren’t victims of our symptoms. We’re actually so much more powerful than we give ourselves credit for. I used to believe I just had to live with acne and hair loss, but once I started supporting my body with the right tools, everything changed. That experience taught me that we all have the ability to create the life and health we want, but it starts with believing we deserve it and taking action. That’s why I’m so passionate about helping women step into that power because the moment you decide to invest in yourself, you open the door to feeling confident, healthy, and in control again.
When did you stop hiding your pain and start using it as power?
I stopped hiding in my pain when I realized that what I was going through with my health wasn’t something to be ashamed of, it was my body asking for support. For so long, I thought acne, hair loss, and low energy were just my ‘normal,’ but I’ve learned they’re actually signals that something deeper is going on. That shift turned my pain into power, because now I know those symptoms are not who we are, and there are real solutions when we take the time to understand our body. That’s why I help women see that they don’t have to settle, suffer in silence, or carry shame-change is possible, and it’s worth stepping into.
Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
One of the biggest lies the industry tells itself is that we have to do everything strict or perfect in order to ‘fix’ our body. That kind of all-or-nothing mindset just leaves women feeling defeated. What I’ve seen in my work is that real progress comes from balance-supporting the body consistently, not perfectly. It’s about learning what your body needs and creating sustainable habits, not following rigid rules that only burn you out.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. When do you feel most at peace?
I feel most at peace when I get to guide women past the doubts holding them back and help them take bold steps toward the health and confidence they’ve been longing for. Seeing them realize their own power is truly what makes my work meaningful.
Contact Info:
- Instagram: https://www.instagram.com/yuridiana/
- Linkedin: https://www.linkedin.com/in/yuri-williams/
- Other: Podcast: https://podcasts.apple.com/us/podcast/the-yuri-williams-podcast/id1637974423
