We recently had the chance to connect with Nina Spears and have shared our conversation below.
Nina, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do you think is misunderstood about your business?
Thanks so much for having. It’s a true pleasure to connect!
I think one of the biggest misunderstandings about my business is that I’m “just an influencer.” That I’m someone who posts pregnancy and baby tips on social media and writes an article or two. But what I actually am is an educator, entrepreneur, and maternal health advocate who’s built an entire ecosystem to support moms through pregnancy, birth, postpartum, and beyond.
What people don’t see is the full engine behind the scenes: my husband and I run a major digital media platform. I produce podcast episodes, write a newsletter that lands in thousands of inboxes, collaborate with national brands, speak on stages, support clients one-on-one and do group coaching, and I created a full pregnancy and birth prep app rooted in my SOAR method—all while raising two little ones with my husband and writing a book.
Yes, I post on Instagram, but the posts are just the very tip of the iceberg. What I do is create education that changes mothers’ experiences, and I’m so honored and blessed to do what I do.
Can you briefly introduce yourself and share what makes you or your brand unique?
Sure! I’m Nina Spears—aka The Baby Chick®! I’m a certified baby planner, birth doula, postpartum doula, childbirth educator, newborn care educator, infant massage instructor, perinatal nutrition expert, and mom of two. I’m also the founder and CEO of Baby Chick®, a modern digital media brand dedicated to supporting moms through pregnancy, birth, postpartum, and early motherhood.
Over the last 14+ years, I’ve had the pleasure of supporting over 800 families in person as they prepare for and welcome their babies and have attended over 350 births as a doula. What started as me supporting women in the delivery room has grown into a full ecosystem: I now run a website that has been visited by tens of millions of people, a top-rated podcast, a weekly newsletter, a supportive pregnancy app, and multiple coaching and education programs. Plus, I’m currently writing my first book, “The Baby Chick Guide to Positive Pregnancy”, with Wiley Publishing, available June 2026.
What makes Baby Chick® special is that it’s not just expert-led—it’s heart-led. I combine evidence-based education with emotional support and real-life experience, so mamas don’t just know their options and what to expect—they feel seen, prepared, and empowered.
Right now, I’m especially excited about the launch of our new Baby Chick App, which brings my full Pregnancy & Birth Prep System to life. It gives pregnant women daily bite-sized lessons and tools to help them prepare for a better birth with confidence—physically, mentally, and emotionally. It’s everything I wish women had access to, and I’m so proud to be making it available to more mamas.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What breaks the bonds between people—and what restores them?
Great question. I first have to say that motherhood changes everything—especially our relationships. I’ve seen firsthand, both personally and professionally, how the transition into pregnancy and parenting can break bonds between people when there’s a lack of support, understanding, or communication. When moms feel isolated, overwhelmed, or unseen, that disconnect ripples out to their partnerships, friendships, and even their own sense of self.
And as I always say: “If you want to know who’s really there for you, ask them to help you move, or have a baby.” You’ll quickly see who shows up. But even when bonds break, the good news? They can be restored. What heals and strengthens them is presence, empathy, and creating space to say, “You’re not alone. I see you, and I’m here.”
That’s at the heart of what I do through my work: restoring the connection between moms and their bodies, their partners, their babies, and their communities. Because when we feel supported and empowered, we show up as our best selves with more love to give. And that’s what creates stronger families, stronger communities, and stronger futures.
Was there ever a time you almost gave up?
Was there ever a time I almost gave up? Absolutely. Hundreds of times. Maybe even thousands over the past decade.
Building something meaningful that can make a real difference is hard. You sacrifice weekends, holidays, and vacations. You give up stability, a guaranteed paycheck, sleep, and sometimes even your sanity. There are seasons that feel never-ending. It can be lonely, exhausting, and overwhelming, especially when you’re going up against companies with massive teams, deep pockets, and million-dollar backers. It’s easy to wonder, “Why do I even try? Can I really do this?”
But any time I’ve thought about throwing in the towel, I come back to my why. I think about the moms in my DMs who say, “Thank you! I didn’t know how much I needed this.” I think about the women who turned to me after they had their baby and said to me, “I couldn’t have done it without you.” I think about the expecting moms who are learning to trust their bodies and who feel confident for the first time about their births and postpartum journeys. I think about my own kids and the example I want to set for them.
And I remind myself: the only real failure is quitting. As long as I keep going, keep serving, and keep showing up—even on the hard days—I’m still moving forward. And that’s what building a legacy looks like.
So yes, there have been many times when I wanted to give up. But I didn’t because I believe what I’m building matters. And I believe with everything in me: if you’re building something that helps others, you have to keep going. Even when it’s hard. Especially when it’s hard.
Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
They’d probably say something like: “What you see is what you get.” I really am like this. Some people assume I’m putting on a “nice girl” persona online, but I’m not performing. I genuinely care about people. I do my best to always lead with kindness, and make others feel seen and supported—whether it’s a mom I’m coaching or a stranger at the grocery store. That’s just who I am.
Family matters deeply to me. So does giving back, showing up for people, and making a real difference in the lives of women and children. I think they’d also say I value hard work, honesty, and doing the right thing—even when no one’s watching.
And underneath it all, they’d say I love hard, give big, I’m an open book, and I’m not afraid to go first—to be real, to be vulnerable, or to fight for the people and things I believe in.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
I hope people say that I made women feel stronger. That I helped them trust themselves again. That I showed up for moms in a way the world too often forgets to.
I hope they say I created more than a brand—I built a movement. That I wasn’t just “The Baby Chick” who shared tips online but someone who fought for moms to feel informed, empowered, and worthy of support in every season of motherhood.
I hope my kids say I loved them fiercely and showed them how to live with purpose. That they saw me work hard, but never lost sight of what mattered most.
And, at the end of the day, I hope the story people tell about me is: She cared deeply, gave generously, and made life better for others, especially mothers. And she did it with her whole heart.
Contact Info:
- Website: https://baby-chick.com
- Instagram: https://www.instagram.com/thebabychick/
- Linkedin: https://www.linkedin.com/in/nina-spears-95b25123/
- Facebook: https://www.facebook.com/teambabychick/
- Youtube: https://www.youtube.com/channel/UCmXUVzELvqEsWukMD3AvqoA
Image Credits
Photography by: Elle Belle Photography by Simone
