Today we’d like to introduce you to Iryna Nemova.
Hi Iryna, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I was born in Ukraine, and my path led me through one of the most difficult journeys — emigrating to the U.S. because of the war, with no guarantees and full responsibility for my family. This experience made me stronger and inspired me to create something new — both personally and professionally.
In New York, I founded a mathematics school where I combined my work as an educator and psychologist, helping children not only solve problems but also build confidence in themselves. Later, I developed two original methods — Astretta Method and The Power of Words — both protected by a U.S. patent, which opened the door to a new approach in coaching and personal transformation.
Today, I work online with clients all over the world, speak at major international conferences for entrepreneurs and business leaders, and continue teaching at the National Pedagogical University of Ukraine, where I share my expertise with colleagues and help students with career guidance.
My work has received international recognition: I was honored as “Woman of the Millennium”, included in the “Top 100 Influential Women of Ukraine”, and awarded the Royal Order of Honor, the Ukrainian-French Order of Queen Anna “Honor of the Fatherland”, and other distinctions for my contribution to women’s development and mental health support.
Now based in Houston and New York, I continue my mission — to help people unlock their inner strength, find confidence, and boldly create the life they truly choose.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My journey has never been smooth. I am a 40+ single mom of two children, and the war forced me to leave Ukraine and start my life over in the United States. I lost my business and everything I had been building for years, and suddenly I had to rebuild from scratch in a new country, without familiar support or certainty.
There were cultural differences, language barriers, and the challenge of proving my professionalism all over again. But those very struggles became my strength. I learned to trust myself, my mission, and the people I met along the way.
Looking back, I see that every crisis became the foundation for new opportunities. These experiences inspired me to create my patented methods, earn international recognition, and now work with people around the world, helping them overcome their own challenges and create the life they truly choose.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My work is about helping people deal with stress and transform it into a source of energy for growth. I often see how even highly successful entrepreneurs and women who have achieved so much still struggle with burnout, exhaustion, or the painful feeling that they’ve lost their own value — both in their own eyes and in the eyes of others. In these moments, what people need most is not criticism, but real support — caring, professional, and practical.
I specialize in crisis coaching, psychology of relationships, and building healthy personal boundaries. My mission is to help people restore their inner balance, confidence, and strength so they can achieve meaningful results in their businesses and personal lives. When a client regains clarity and calm, they naturally begin to create the life, career, and relationships they truly want.
My patented methods — Astretta Method and The Power of Words — were designed as tools of support in times of crisis.
Astretta Method helps reveal hidden inner blocks — guilt, suppressed anger, fear, or exhaustion — and turn them into a resource for action.
The Power of Words teaches people to use language in a way that reduces stress and increases value: words that build confidence, create trust, and strengthen relationships.
I am proud of the stories of my clients:
A beauty entrepreneur who lived under constant stress and undervalued herself. Through The Power of Words and coaching support, she built stronger boundaries, raised her prices, and increased her revenue by 38% while keeping her energy and calm.
A business owner in Texas who was on the edge of burnout and conflict with his partners. Astretta Method helped him release inner tension, restore trust at home, and bring stability to his company.
A 40+ woman going through divorce who felt lost and devalued. With Astretta cards and The Power of Words practices, she regained her confidence, restored healthy sleep, and started a new career with balance and dignity.
In 2024 alone, I supported over ten clients whose businesses grew to the million-dollar mark. But beyond the numbers, what truly matters is that they found support, restored their sense of value, and learned to navigate stress while preserving their families, their femininity, and their inner harmony.
What sets me apart from others is the combination of psychology and business coaching, my patented methods, and my personal story — as a 40+ single mom who has rebuilt her life and career in a new country. I know firsthand the importance of support, confidence, and resilience when it feels like everything is falling apart.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
For me, risk has never been about recklessness — it’s about the courage to leave the familiar and step into the unknown. Earlier in my career, I held executive positions as the director of a bank and of a European insurance company. It was a stable, respected, and predictable path. Yet I felt that my true mission was to help people, and that meant choosing an entirely different direction.
I took the risk of leaving the financial sector to create my own businesses in psychology and coaching. It meant walking away from guaranteed stability in order to build something meaningful and aligned with my values. Today I run two businesses in the field of psychology and coaching, and that leap became the foundation of my current professional life.
To me, risk is an opportunity to expand your own limits and to learn how much you are willing to trust yourself. Each time I’ve chosen uncertainty over comfort, I have discovered not only new results, but also a deeper sense of self and of value.
Pricing:
- $ 250 – personal 1 session business/ life coaching
- $ 3000 – personal coaching 3 months
Contact Info:
- Instagram: https://www.instagram.com/nemova_coach_usa
- Facebook: https://www.facebook.com/share/176KRnTDgW/
- LinkedIn: https://www.linkedin.com/in/iryna-nemova-a35b04186
- Youtube: https://youtube.com/@nemova_coach_usa
