Today we’d like to introduce you to Sonia Tamayo.
Hi Sonia, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
After spending over 20 years working with a Farmers Insurance agent, I discovered a deep passion for helping people protect what matters most—whether it’s their home, car, business, or family. The insurance industry has always been more than just a job to me—it’s a way to build relationships, provide peace of mind, and be a trusted resource in my community.
In 2022, I decided it was time to take the next step. With years of experience under my belt and a vision for something of my own, I launched my own agency. What made the journey even more special was joining forces with my daughter, Elizabeth Tamayo, who also worked with the same Farmers Insurance agent for several years. Together, we chose to build a family-owned, mother-daughter business rooted in trust, service, and shared values.
As a proud Hispanic family, our culture, strong work ethic, and commitment to community are at the heart of everything we do. Starting this business was inspired not just by our experience, but by the desire to create something meaningful for our family and those we serve.
We’re not just another insurance agency—we’re a team that genuinely cares, bringing decades of combined experience to provide honest, reliable service to every client who walks through our doors.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Like any new business venture, the road hasn’t always been smooth—but every challenge has made us stronger and more committed to our purpose. Starting any company comes with its fair share of difficulties—from navigating licenses and regulations to building a client base and establishing a name in the community. But we knew what we were getting into, and we leaned into our experience and passion to keep moving forward.
Launching the agency after COVID brought its own unique challenges. The pandemic had a lasting impact on the insurance industry—shifting client expectations, increasing the need for digital services, and creating a more competitive landscape. People began viewing insurance differently, and we had to adapt quickly to meet those changing needs. In many ways, it pushed us to be more innovative, more compassionate, and more driven.
Through it all, I’ve been incredibly blessed to have the unwavering support of my amazing husband. He believed in our vision from the very beginning and played a key role in helping us launch this company. Without his encouragement, this dream might not have become a reality.
This business is also a true testament to what it means to balance family and career. Elizabeth, my daughter and business partner, is a dedicated working mom raising young children. I’m not only her teammate in the business, but also a proud grandmother. Juggling motherhood and entrepreneurship isn’t easy, but we make it work—with love, determination, and a shared goal of building something lasting for our family and community.
Appreciate you sharing that. What should we know about Tamco Insurance Agency?
We are Tamco Insurance Agency, a family-owned, mother-daughter business that proudly opened in 2022. With decades of combined experience in the insurance industry, we set out to create a company built on trust, relationships, and protection—because we know firsthand how important it is to safeguard what you’ve worked so hard for.
At Tamco, we offer a wide range of insurance services tailored to both personal and business needs. On the personal insurance side, we cover everything from auto insurance, homeowners insurance, windstorm and flood insurance, renters insurance, personal umbrella policies, life insurance, jewelry insurance, pet insurance, builders risk insurance, and special event insurance—to specialty coverage like boat insurance, ATV and recreational vehicle insurance. If it matters to you, we’ll help you protect it.
For businesses, we provide a full suite of commercial insurance options, including general liability, commercial property, workers compensation, business auto, commercial umbrella, errors & omissions insurance, and Business Owners Policies (BOPs)—a comprehensive package designed to meet the needs of small to mid-sized businesses. We also offer Notary Services for added convenience.
We partner with several top-rated insurance carriers, allowing us to shop around and find the best combination of coverage and price for every client. Our mission is simple: to protect what matters most. It only takes one incident to change everything—and our job is to make sure you’re prepared when that moment comes.
We also know the unique challenges business owners face. You’ve poured time, energy, and resources into your company, and it deserves strong, reliable protection. We’re here to make sure you have exactly what you need to feel secure.
What truly sets Tamco Insurance apart is our passion, our deep relationships with clients, and the family values at the heart of our business. Being a family-owned agency means we genuinely understand the needs of our clients—because we’re just like them. Whether you’re insuring your home, your car, or your livelihood, we care deeply about helping you make the right choices.
Our brand features a shield, symbolizing our commitment to strength, trust, and protection. At Tamco, we’re not just offering insurance—we’re offering peace of mind.
“You work your whole life building something—your home, your business, your future. I believe it deserves to be protected with the same care and dedication you put into creating it.”
— Sonia Tamayo, Founder, Tamco Insurance Agency
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
As business owners, mothers, and women navigating a fast-paced world, we’re always looking for ways to stay motivated, organized, and grounded.
We enjoy listening to inspirational and motivational podcasts that help us stay focused and positive—both in business and in life. Hearing stories from others who’ve overcome challenges or built something from the ground up reminds us that growth takes time and consistency.
We also stay connected to our industry through resources like “Insurance Journal” and “Agency Nation,” which help us keep up with trends, client needs, and changes in the insurance world. Staying informed is part of how we continue to serve our clients with excellence.
Elizabeth is an avid reader, and one of her favorite authors is Kristin Hannah. While her books are fiction, they’re often filled with strong, resilient women and powerful stories about family and perseverance—things that really resonate with us as a mother-daughter team running a business together.
For tools, we rely heavily on Microsoft Teams to manage communication, especially when juggling work and family schedules. We also use insurance management software that helps us stay efficient, organized, and responsive for our clients.
At the end of the day, our greatest resource is each other. This business was built on teamwork, shared goals, and the desire to protect what matters most—for our clients and our own family. That’s what drives us every day.
Contact Info:
- Website: https://www.tamcoinsurance.com/
- Instagram: https://www.instagram.com/tamcoinsurance/
- Facebook: https://www.facebook.com/profile.php?id=100083314303708#
- Yelp: https://www.yelp.com/biz/tamco-insurance-agency-houston
- Other: https://share.google/N2kN3T3BymtKu1KmD
