We’re looking forward to introducing you to Kayla Lassetter. Check out our conversation below.
Kayla, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do you think others are secretly struggling with—but never say?
I think a lot of people secretly struggle with envy and not just over the big, obvious things like success, money, or recognition. It can be as small as wishing you had someone’s qualities like self-discipline, their calmness under pressure, the way they light up a room, or even how effortlessly they seem to balance their life. Instead of admitting, ‘wow, I admire that and wish I could do that too,’ people mask it as dislike or criticism.
I feel like everyone has gone through this in some capacity (I know I have). Envy shows up in all kinds of ways. Sometimes it’s about wanting what someone has. Other times, it’s about wishing you embodied who they are. Either way, it’s less about the other person and more about what we value or crave for ourselves. If more people could see envy that way — not as something shameful, but as a signal — they’d unlock more growth, peace, & ultimately, more happiness.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Kayla Lassetter, founder & lead creative strategist behind Free Spirit Virtual Solutions. I built FSVS because I was tired of watching brilliant, ambitious business owners drown in content they didn’t even like making. My job is to turn marketing from “ugh, another thing on my to-do list” into a growth strategy that feels clear, creative, & actually pays you back.
We take the heart of your brand — your story, your values, your personality — and pair it with buyer psychology so your content doesn’t just look pretty, it sells. Scaling brands come to us when they’re ready to step into their role as the go-to in their industry, and I get to be the strategist behind the curtain making sure their marketing supports them.
How did I even get here? It started in 2020 while I was binge-watching TikToks & eating a bag of hot fries. I came across a girl talking about her online business & I was hooked. That’s all I’ve thought about ever since! Then FSVS was born. Free Spirit isn’t just my business name, it’s how I live, lead, & create.
Right now, we’re gearing up for holiday season with clients, I’m in full-on wedding planning mode, and I’m working on being as present as I can in the middle of it all!
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
As a kid, I believed I had to earn my worth by being perfect. I’m the eldest daughter of six — straight A’s, people-pleaser, never-mess-up, always be a good example for the siblings. I thought success meant fitting neatly into every box the world handed me and being the best at everything I did. And I carried that belief for a long time.
I was also told I was ‘too sensitive,’ and for years I thought that was a weakness. Now I see it differently. The very things that made me feel ‘too much’ or ‘different’ as a kid are actually some of my greatest gifts.
Letting go of those old beliefs has changed everything. It’s helped me dream bigger, step into leadership in ways I never thought I could, and build a life that feels true to me — not one that checks someone else’s boxes. Most importantly, it’s allowed me to choose happiness and self-trust over perfection and approval
What fear has held you back the most in your life?
The fear of failing has held me back the most. For a long time, I believed failure meant I wasn’t good enough — that it would erase all the progress I’d made or prove everyone else right. That belief made me play small at times, too scared to take certain risks or try new things, because the possibility of messing up felt heavier than the possibility of winning.
What I’ve learned, though, is that failure has never actually broken me. Every time something didn’t go the way I planned, I still found a way to pivot, adapt, and keep moving forward. And when I look back, those so-called failures taught me more than the wins ever did. They showed me resilience. They reminded me I can trust myself to figure things out.
These days, I see failure less as the end and more as feedback. It doesn’t mean I’m not worthy — it just means I’m stretching, growing, and doing something bold. That perspective has freed me to take bigger chances, dream on a larger scale, and build a life that feels a lot less like fear and a lot more like possibility.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What truths are so foundational in your life that you rarely articulate them?
One of the biggest truths in my life is that everything is ‘figureoutable’ even when it feels like it isn’t. I don’t always say it out loud, but it’s the belief that grounds me through change, through risk, through the unknown. It’s what’s helped me build a business from scratch, keep moving when things felt impossible, and trust myself when I didn’t have all the answers.
Another truth for me is that success without presence isn’t really success. I deeply value ambition, but I also know if I’m not able to actually live the life I’m creating — to slow down, enjoy it, and be present with the people I love then I’ve missed the point.
Those two truths guide almost everything I do: trust myself to figure it out, and make sure the pursuit of more doesn’t cost me the moment I’m in.
Okay, we’ve made it essentially to the end. One last question before you go. If you knew you had 10 years left, what would you stop doing immediately?
I’d stop taking everything so seriously. I’d stop caring so much about what other people think of me, and I’d throw people-pleasing out the window for good. It’s something I’ve been unlearning already, but if time was limited, there’s no way I’d waste it living for someone else’s expectations. I’d choose to show up fully as myself, do things the way I want to, and not overthink every move.
Contact Info:
- Website: https://freespiritvirtualsolutions.com/
- Instagram: https://www.instagram.com/freespiritvirtualsolutions/
- Linkedin: https://www.linkedin.com/in/kayla-lassetter/
- Facebook: https://www.facebook.com/freespiritvirtualsolutionsllc/
