Today we’d like to introduce you to Bruce May.
Hi Bruce, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I majored in science at UH but when I graduated, I went to work in the business world, eventually migrating into video production in the 90s, writing, producing, and selling Television commercials and marketing videos. In 2003 I went to work for a company that had created an online streaming platform that was the first SaaS streaming service of its kind. We broadcast live events, including college football games for about 20 major universities around the country, including Rice, LSU, University of Florida, and others. I soon began working in New York and Los Angeles, networking in the television industry. We picked up Indy Racing Leage and broadcast the Indy 500 to 88 countries around the world. Later I picked up the U.S. Air Force Air Show, Aviation Nation, which we broadcast live to 24 countries around the world. That was a crazy event. I was in the middle of the airfield in a 40-foot-wide space cordoned off for the video production company that gave us the live feed, surrounded by over 100,000 airshow fans. The jets were screaming right over our heads all weekend long. During the day, Buz Aldrin came in for an interview and I got to shake his hand. I think I was probably about eight years old when I watched him and Neil Armstrong land on the moon. I couldn’t help thinking that I had gone from watching the most famous live broadcast of my lifetime, to broadcasting the biggest airshow in the world, standing next to Buzz Aldrin! My own career took off and I became a regular panelist at industry events like Digital Hollywood and others. I was flying all over the country making deals with key clients and strategic partners working in streaming media services.
During this time, my skill set expanded from sales to business development, then strategic client and partnership relationships. Sadly, the company was out maneuvered in the marketplace by larger players, and it had to shut down in 2008. I knew I could get work in the industry in New York or LA, but I didn’t want to move away from my kids, who were just entering high school at the time, so I reinvented myself, becoming a marketing consultant for small businesses locally, in Conroe and The Woodlands. The networking I had done when I was working in the streaming industry reconnected me to larger opportunities and I began working with the International Sustainable Resilience Center (ISRC), providing strategic advice and marketing support. I later joined their board and continue working closely with them today. Our biggest success was when we held an international conference in New Orleans, that brought together eight non-profit organizations from around the world that were all working with the United Nations, through their Center for Performance Excellence. I took a video production crew from Houston to do interviews with the keynote speakers and CEOs of the non-profits.
Separately, beginning in 2010, I began giving free marketing workshops at the local Chamber of Commerce in Conroe, where I live. I wanted to expand my local network into the business community but more importantly, I wanted to give back to local businesses, sharing my enterprise marketing and business development experience. I held these workshops for six years, with the support of Scott Harper, the President of the chamber who was interested in expanding their business education offerings. This experience taught me the tremendous need for marketing education among small business owners, who rarely have any formal business training and who must learn how to market their business the hard way, by trial and error. I taught them a lot of best practices, but I didn’t have enough time to teach them a comprehensive course on digital marketing. IN that respect, this was a frustrating experience for me.
After I had quit doing the workshops, I was talking to a colleague about his, and I said in an offhand way, “that what these businesses needed was a marketing plan on a silver platter.” That thought stuck in my mind for a long time. I thought that this was theoretically possible, based on the variety of business models that attended my workshops. I worked on the project slowly over several years, between working on paying clients. I had defined six basic categories of small business models and created a list of 15 basic campaigns that could be applied to any marketing plan. The next step was the hardest. I had to create a series of courses to teach the essential best practices in digital marketing, limited to what small business owners needed to understand about marketing so they could effectively market their own products and services. I worked on these throughout 2024 and in early 2025, I began writing the basic plans customized for each of these six business categories. I quickly realized I had to customize them even further to apply them to individual types of businesses you can find in any local economy. I ended up with 20 different strategies, which I have branded, Quick Start Marketing Strategies.
My goal is to make the courses and the strategies free, so I can reach as many small businesses as possible, not just locally, but across the country. To that end, I am working with key players in economic development to market this free service available nationwide. I am uploading the course videos, packaged into micro-lessons, between 10-15 minutes long. I wanted to make it as easy as possible for an entrepreneur to consume the content quickly so they can immediately apply what they learn to their business. The educational series is called, “Building a Better Marketing System”. The first two courses are on our YouTube channel (Bizperity) along with five micro-lessons in the Series Introduction. Each course is divided into micro-courses that come with a companion eBook, so you don’t even have to take notes. This model for learning has evolved over the last twenty years beginning with streaming TV and YouTube videos. I’ve simply put it on steroids for my courses. I am editing the final videos which will be uploaded in the next few weeks. Anyone can go right now to our website and download the eBooks for all five of the courses which are available in our Content Library on Bizperity.com. You can take the courses just by reading the eBooks, or by watching the videos, or by using both learning methods together.
Anyone can also download individual Quick Start Marketing Strategies from our website. They are listed under the original six categories under the drop-down menu, “Marketing Strategies.” All 20 Quick Start Marketing Strategies are listed under the drop-down menu.
I have applied everything I have learned in my career to make this a successful program. People ask, how are you going to make money if you are giving it away for free? The best marketing strategy is to give it away for free. Content is expensive to create, but once it is created, there is no cost to deliver it for free, so free is good. I am monetizing it by offering presentations at local business organizations and Economic Development Organizations (EDOs) for a flat rate fee. I am developing strategic relationships now with non-profit organizations that are well connected with the economic development field. I can showcase the program in a luncheon presentation, or a longer seminar or workshop. I may add a certification program which would be fee based, unless I can find a non-profit willing to underwrite the entire effort. We will have to see how this plays out, but I am going to make this work one way or another. Nothing is going to stop me now that the educational series is complete. Because anyone can watch for free on YouTube and download the eBooks for free, there is no limit to how many people can watch and learn how to market their business better.
Appreciate you sharing that. What else should we know about what you do?
Besides working as a marketing consultant, I have been an avid writer and author on the side for over fifteen years. I have written several business books which you can see in our Content Library, but I also write about religion and philosophy. You can find the eight books I’ve written on spirituality on my Amazon Author’s page (search “H. Bruce May” – If you can’t fine me, type in “Imagine, by H. Bruce May” then click on my name to get to my Author’s page. In addition, I’ve written three screen plays and my first Novel, “Emergence” about the emergence of the first machine based superintelligent being. You can find that on my Amazon Author’s page as well. I was premed in college at UH, but I made A’s in science and English literature, which made it hard for me to figure out what I really wanted to do in life. I think my entire business career I have been searching for ways to make a living as an author, but that appears to be nearly impossible…I keep writing anyway. I am actively looking for an agent for my science-fiction novel but there appears to be no literary agents out there with any scientific education…
Any big plans?
Growing Bizperity so we can reach more small business owners, and writing. I will never stop writing.
Pricing:
- Free Courses on YouTube
- Free eBooks in our Content Library
- Fee based presentations beginning at $1,200 for business organizations and EDOs.
Contact Info:
- Website: https://bizperity.com/
- LinkedIn: https://www.linkedin.com/in/brucemay/
- Youtube: https://www.youtube.com/@Bizperity
Image Credits
Freepik
