Today we’d like to introduce you to Mario Jaramillo.
Hi Mario, so excited to have you with us today. What can you tell us about your story?
I’ve always seen myself as both an artist and a problem solver. My journey started as a kid growing up in Houston, where hip-hop and dance gave me confidence, discipline, and a sense of community. I built a career as a professional Hip Hop Dancer—performing, competing, and traveling the world, even representing the U.S. as a cultural diplomat. In fact, my work abroad was recognized by the City of Houston when Mayor Sylvester Turner proclaimed June 21, 2016 as Mario Jaramillo Day, an honor that reminded me how deeply art and culture can impact communities. Those years taught me how to read an audience, tell stories without words, and lead people toward a shared vision.
When I wasn’t on stage or in the cypher, I was sketching logos and designing flyers. That passion for visual storytelling pushed me to study at the University of Houston, where I sharpened my design and business skills. From there, I launched into freelancing, learning firsthand what it takes to survive as a creative entrepreneur—hustling for clients, delivering under pressure, and discovering how brand and design could actually transform businesses.
In 2003, I founded The Robot Agency, where I evolved from a designer into a brand strategist and creative director. Over the years, I’ve helped global brands and local small businesses alike define their personality, sharpen their message, and bring their ideas to life—whether through visual identity, large-scale community signage, or integrated campaigns. My work has spanned civic projects, public art, and small-business storytelling, but the through-line has always been: bold strategy, disruptive design, and authentic connection.
Most recently, I co-founded GoJui Açaí & Smoothie Bar, where I applied my brand strategy experience to a brick-and-mortar business. That venture reminded me what it feels like to be on the other side—as the small business owner trying to stand out, balance costs, and connect with customers. It gave me an even deeper empathy for the entrepreneurs I serve every day.
Today, I see my story as a bridge: from Hip Hop Dancer to designer, from freelancer to strategist, from performer to co-founder. Every step has been about building platforms—whether stages, brands, or businesses—where people can shine, tell their story, and create impact.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Yes, without a doubt, the journey has had its bumps. Wearing so many hats—artist, entrepreneur, brand strategist, community advocate, co-founder—can be overwhelming. There are days you wake up and don’t feel like doing anything, but you learn that discipline is as important as creativity.
One of the hardest parts has been finding my own voice in the middle of all the noise. As a Hip Hop Dancer turned creative entrepreneur, I had to learn how to take the lessons from the stage—confidence, presence, adaptability—and apply them in boardrooms, strategy sessions, and client meetings. Building relationships and staying connected isn’t just a task; it’s a skill that requires constant practice, humility, and follow-through.
Another challenge has been stepping into leadership with confidence. It’s not always easy to sit at tables with city leaders, corporate executives, or community stakeholders and feel like your perspective belongs there. But over time, I’ve learned that leadership isn’t about having all the answers—it’s about listening, bridging gaps, and creating spaces for others to shine.
Like many entrepreneurs, I’ve faced struggles with balance: balancing art and business, freelancing and agency life, personal projects and family responsibilities. At times, it felt like too much. But every struggle has shaped me—taught me resilience, given me empathy for the small business owners I serve, and prepared me for the next level of leadership.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
At the end of the day, I’m an artist who tells stories—sometimes through design, sometimes through strategy, and sometimes through movement. I help people and organizations figure out who they are and how to share that in a way that really connects.
Through The Robot Agency, I’ve built brands, campaigns, and community projects that bring culture and storytelling to life. I’m known for creating work that feels bold and authentic—whether it’s a neighborhood signage project, a public art piece, or a small business brand that needs to stand out.
Before that, I was a Hip Hop Dancer, traveling the world and representing Houston. One of my proudest moments was being recognized with Mario Jaramillo Day by the Mayor for using art as cultural diplomacy. More recently, co-founding GoJui Açaí & Smoothie Bar gave me a firsthand look at what it takes to run a small business and deepened my empathy for the clients I serve.
What sets me apart is the mix—I’ve been an artist, a freelancer, a strategist, and a business owner. I know both the creative hustle and the business grind. No matter the project, my focus is the same: create work that connects people and leaves something meaningful behind.
Do you have any advice for those just starting out?
If you’re just getting started, my biggest piece of advice is: don’t just focus on your craft—learn the business side too. As artists and entrepreneurs, we often put all our energy into creating, but financial literacy is just as important as talent. Understanding how to budget, price your work, save, and invest for the future will give you freedom and stability when the creative grind gets tough.
I wish I had taken financial planning more seriously early on. When the gigs are good, it feels like the money will always be there—but it doesn’t work that way. Building a safety net and investing in assets that can grow over time makes a huge difference.
Also, don’t underestimate the power of relationships. Success isn’t just about what you know, but who you build with along the way. Surround yourself with people who challenge and support you, and be willing to keep learning.
Most of all, remember that it’s a marathon, not a sprint. The early years can feel overwhelming, but every step—every late night, every lesson learned—becomes part of the foundation for what you’re building long-term.
Contact Info:
- Website: https://robotagency.com/
- LinkedIn: https://www.linkedin.com/in/marioj/
Image Credits
Headshot by Laurie Perez | www.laurieperez.com
