We’re looking forward to introducing you to Rachel Sheffield. Check out our conversation below.
Rachel, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What is something outside of work that is bringing you joy lately?
What’s bringing me joy outside of work is creating content for people planning to attend Madam Vice President Kamala Harris’s 107 Days book tour — just like me!
I recorded countdown and roll-call videos for every city she stopped in, starting 22 days before her book release. I batched my content ahead of time to keep up with the pace of the tour while balancing my busy work schedule. It has brought me so much joy — I literally laugh before posting each video on my socials.
Since sharing my content, I’ve received the most beautiful feedback from both longtime and new followers. Dare I say, my sister Evelyn and one of my amazing TikTok followers can literally recite my videos! It cracks me up and fills me with joy knowing they’re paying attention to the words I repeatedly say.
Many people have been patiently waiting to see their roll-call videos so they can comment. When it was finally Houston’s turn, I was so elated and energized. While waiting, I thought about ways to get Madam Vice President’s attention and wish her a Happy Birthday. I even considered creating a T-shirt for the occasion but decided instead to say “Happy Early Birthday” at the perfect moment — when she stopped at The Hobby Center on October 4th, 2025.
I also couldn’t resist telling her, “On my mama, you look good!” when she first took her seat to kick off her conversation with the moderator. That moment made me feel seen and heard — especially since it was my third time seeing her. I had said many times that the third time would be the charm… and indeed, it was!
Those moments brought me so much joy, especially since I wasn’t able to do the meet and greet. Little did I know that after the event, I’d meet a tourist from New York who felt I deserved a book signed by Madam Vice President herself. That defining moment blew my mind — I had been wanting to purchase a signed copy ahead of the Houston stop to bring with me for photos.
I was so moved by her kind words, especially when she shared how God pricked her heart to leave that special book with me in Texas. It was a true testimony that when you look into the face of a stranger, you can see a neighbor.
I left that night reflecting, laughing, and even tearing up — realizing that we’re all in this together, united by the joy and energy that Madam Vice President brings.
This book tour has reminded me of the joy it brought me in the summer of 2024 — joy that continues to fill my heart. As Madam Vice President mentioned in her amazing book, it allowed me to repurpose my content for new followers, helping them relive those special moments alongside the dates she highlights. I even had the chance to meet TikTok followers from Lubbock, Texas, and Denver, Colorado, as well as local people who were familiar with my platform in person.
All of this added even more joy to my heart, and I’m carrying that joyful fuel with me as I await the day I finally get to meet Madam Vice President Kamala Harris in person.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Rachel Sheffield, and I’m the creator behind Rachel Designs (RD) — a creative brand born from curiosity, faith, humor, and a deep love for self-expression. I’m a professional graphic designer, content creator, Redbubble artist, and storyteller based in Katy, Texas, originally from Eutaw, Alabama. I started my graphic design business over five years ago and have since turned my creative passion into a growing brand that inspires people to start their own small businesses, create content for their platforms, and see beauty, purpose, and possibility in their own journeys.
Rachel Designs specializes in graphic design, logo creation, and apparel that blend storytelling with visual identity. I love helping clients bring their visions to life — whether it’s a business logo, a campaign design, or custom merch that expresses confidence and individuality. What makes RD unique is the blend of creativity, culture, and connection I pour into everything I do. I don’t just design — I create experiences and conversations through visuals, words, and moments.
Beyond design, I’ve also had the honor of serving as a 3x Brand Ambassador, most recently representing my alma mater, Lone Star College–CyFair, at their annual Cy-Fest event. I was featured in three news articles highlighting this amazing fall event in Cypress, Texas, and also received a certificate of participation.
I love that my journey reflects growth and purpose — from being a GED graduate and class valedictorian to becoming a creative business owner and Brand Ambassador. Everything I do connects back to my mission: to inspire, empower, and uplift through design and storytelling.
Right now, I’m focused on expanding Rachel Designs’ art shop on Redbubble, developing new seasonal collections, reaching out to brands for partnership opportunities, and continuing to share motivational content. Whether I’m designing from my living room, traveling, or storytelling online, my goal remains the same — to show that creativity and faith can open doors you never imagined possible.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What was your earliest memory of feeling powerful?
My earliest memory of feeling powerful was knowing what I wanted to be at the age of 13 years old. At that time, I already had a small home office space I created in my room because I wanted to be a secretary when I grew up—long before I even knew what a graphic designer was.
I remember seeing this beautiful young lady visiting Eutaw, Alabama. Her name was Mary Hargrow. She wore a stylish pantsuit and carried a sleek black briefcase. I immediately gravitated toward her demeanor and her fashion. When she began visiting more often, I would admire the way she handled business. I admired her from afar and often started offering to carry her briefcase after church services for many months. What I didn’t know at the time was that she clearly saw me as a well-capable administrative assistant for the community church office.
One sunny afternoon, she drove by the basketball court where I was playing a game with a group of girls who all knew how much I admired her. When I saw her car pulling up, I ran and hid for a while—sometimes I didn’t know how to express my excitement openly. The girls called out, “She’s calling for you!” but I was too shy and hoped she would leave. I don’t know why I get like that at times, but thankfully, she waited patiently.
As I reflect on that moment today, I realize how my earliest memory of feeling powerful—acting like a secretary in my own space—would soon turn into reality because of her. I’m so glad I finally came out of hiding to see what she wanted.
To my surprise, she wasn’t just stopping by—she had a question for me. A question that would give me a sense of purpose, insight into how offices were run, and an understanding of an administrator’s duties. It was the question that opened my eyes to being task-oriented and sparked my curiosity about how flyers, agendas, and graphics were created—the very beginning of wanting to become a graphic designer.
She asked, “How would you like to come assist at the office this Friday?”
I was hesitant and nervous, but as I stood by the passenger side of her car where she sat smiling, I responded with excitement, “Yes!” After she drove away, I leaped for joy and ran to share the good news with my friends.
Fast forward to today, I still hold that moment close to my heart. I’ve carried all those task-oriented and bookkeeping skills into my own small graphic design business, and the fashion that I admired back then is still incorporated into my appearance for public engagements and events in the community. I will always appreciate her for seeing clearly who I was—without me ever having to say what I wanted to be when I grew up.
When did you stop hiding your pain and start using it as power?
I stopped hiding my pain and started using it as power when I moved to Texas. That’s when I finally felt free and began leaning more into my purpose and calling — a calling to uplift, inspire, and bring joy by being my authentic self. Growing up, I was often told that I was a leader, and over time I noticed that many of the leaders I studied had endured rough times too. They shared their pain and turned it into purpose.
I often think about a phrase I heard many times in church: “We live by others’ testimonies.” To overcome my own pain, I reminded myself that what I went through was meant to be shared — so others wouldn’t have to go through the same thing, or so they could find encouragement knowing they’re not alone.
I am a vessel of God, and I truly believe He wouldn’t put more on me than I can bear. Coming to that realization helped me see that the pain I endured made me both a stronger woman and a wiser person. Through it all, I found my power in storytelling — a gift I’ve been walking in for nearly a decade.
Sure, so let’s go deeper into your values and how you think. What’s a belief or project you’re committed to, no matter how long it takes?
I’m currently working on visually showcasing all my certificates, brand collaborations, and publications I’ve been featured in on my website. It’s a project I’ve been sitting on for a while, but I’ve already started making progress — and I’m fully committed to completing it. My goal is to eventually turn it into a YouTube series where I dive deeper into each blessing and the story behind it.
The purpose of this project is to inspire other small business owners and content creators by showing that when you shift spiritually while on your journey, doors will open that no man can close. I’m often reminded of Proverbs 18:16, which says, “A man’s gift maketh room for him, and bringeth him before great men.” I am a true believer and living testimony of that scripture.
At the right time, the Lord makes things happen. Gaining followers hasn’t always been easy, but after shifting my mindset spiritually, I’ve seen incredible growth — receiving certificates for my community work, seeing doors open that I never imagined, and witnessing opportunities land right in my lap. God has truly done exceedingly, abundantly above all that I could ask or think.
While I patiently wait for what’s next, I’m pouring my heart into this project so I can share my journey and testimony with the world.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you retired tomorrow, what would your customers miss most?
If I retired tomorrow, my customers would miss how accessible I am — always responding to their needs in a timely and professional manner. They’d miss how I turn their visions into reality with a smile, keep them involved through Zoom updates, and break projects into clear phases so they can see their ideas come to life step by step. They’d miss my consistency in meeting deadlines, delivering quality work and creative, customized products, and my enthusiasm for their ideas paired with my professional input.
Most of all, they’d miss the integrity I bring to the graphic design field, my ongoing support for their journeys on our platform, and the excitement of creating and achieving the impossible together. Dare I say — they’d even miss my affordable prices.
Contact Info:
- Website: https://www.racheldesigns.org
- Instagram: https://www.instagram.com/_racheldesigns_/
- Linkedin: https://www.linkedin.com/in/rachelsheffielddesigns/
- Twitter: https://twitter.com/_racheldesigns_
- Facebook: https://m.facebook.com/designsbyrachels/
- Youtube: https://www.youtube.com/@RachelDesignsvideos
- Other: Bluesky: https://bsky.app/profile/designsbyrays.bsky.social
Redbubble: https://www.redbubble.com/people/DesignsbyRayS/shop
TikTok: www.tiktok.com/@racheldesigns
Image Credits
Rachel Sheffield
