We recently had the chance to connect with Amanda Natalizio and have shared our conversation below.
Amanda, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What’s more important to you—intelligence, energy, or integrity?
Without integrity, intelligence can be misused and energy can be misdirected. Integrity ensures that what you do, and how you do it, aligns with your values, ethics, and purpose. It builds trust, credibility, and long-term respect, both personally and professionally. You can teach knowledge and inspire motivation, but integrity comes from within and defines character.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Dr. Amanda Natalizio, Founder and CEO of Labryte, formerly known as Helix Molecular Solutions. My business partner, Mary Beth Sykes, and I bring a combined two decades of experience in clinical diagnostics, bridging the gap between cutting-edge science and clinical application.
At Labryte, our mission is to help clients deliver high-quality, clinically meaningful testing that truly impacts patient care. The lab industry can sometimes be clouded by inconsistency and lack of quality, and we’re passionate about changing that narrative. We bring integrity, technical excellence, and strategic insight to every project, offering both scientific and business expertise to help laboratories thrive with confidence and credibility.
Labryte was born from the belief that science should be both rigorous and inspired, a reflection of innovation, precision, and integrity. Our team has supported the launch of dozens of successful laboratories and molecular programs across the country. Beyond business, I’m also deeply committed to mentorship and advocacy through my nonprofit initiative, Molecular Mom, which empowers women and minorities in STEM.
Right now, we’re focused on expanding our consulting network, redefining modern lab operations, and empowering other healthcare entrepreneurs to turn their ideas into clinical impact.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
As a child, I believed that struggling in school meant I wasn’t smart. My brain just worked differently. I often found basic things harder than others, but I naturally gravitated toward big-picture thinking, problem-solving, and creative concepts. For a long time, I saw that as a weakness. Now I understand it’s one of my greatest strengths. The way I think allows me to see connections others might miss, to innovate, and to approach challenges from unique angles. What once made me feel “different” is exactly what’s made me successful as a scientist, entrepreneur, and leader.
What fear has held you back the most in your life?
For much of my life, my biggest fear was failure. I used to worry that if something didn’t work out, it would define me or set me back completely. Over time, though, I’ve built confidence in my own abilities and learned that failure isn’t final, it’s part of the process. I’ve rebuilt, pivoted, and started over more than once, and each time I’ve come back stronger. Now I see failure as feedback, not defeat, and I trust that even if one idea doesn’t work out, I always have others waiting to grow.
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
Yes, the public version of me is very much the real me. I’m a straightforward, no-nonsense person; what you see is what you get. I show who I am through my actions, my work ethic, and my drive. I don’t have separate “public” and “private” versions of myself; I’m a pretty transparent person. That honesty comes with both positives and negatives; some people appreciate it, and others might find it a little intense, but I’d rather be real than filtered.
Okay, we’ve made it essentially to the end. One last question before you go. Are you doing what you were born to do—or what you were told to do?
I’m definitely doing what I was born to do. I’ve always followed my passions, even when I didn’t know exactly where they would lead. When I began studying science in college, I had no idea that a lab consulting business like mine even existed. Even after earning my PhD, I didn’t know much about the world of clinical diagnostics until I started working in the field. But it was actually my second job, at a small start-up lab, that truly changed everything. That experience pushed me to evolve quickly, think creatively, and take ownership in ways I hadn’t before. It showed me how science, strategy, and innovation come together to make a real impact, and that’s when I knew I’d found my purpose.
Contact Info:
- Website: https://www.labryte.com
