Today we’d like to introduce you to Richard Byrd.
Richard, we appreciate you taking the time to share your story with us today. Where does your story begin?
Growth and job creation. For Richard, these things are as critical for a company as they are for a functioning society. Consequently, he takes a holistic view of marketing with unique strategies that help companies achieve their growth targets.
In a career spanning 25+ years, he has served as Chief Marketing Officer for numerous organizations in the technology, life sciences, industrial, and oil & gas industries. Generating more than $80 billion in new revenue for his clients, he has successfully commercialized hundreds of technologies. He has also overseen the brand and communications strategy for dozens of mergers and acquisitions.
As Global Creative Director at SLB, he managed several multi-billion-dollar brands, rolled out numerous technologies, oversaw the creative product of the international oil & gas services giant, and managed a large staff on multiple continents. He has also led creative agencies and business development during his career.
As a volunteer, Richard has served with Houston Cares Animal Rescue, Boy Scouts of America, and on the board of the Houston Business Marketing Alliance. When he’s not working, you’ll probably find him in a kayak or on a hike—where’s he’s thinking about working.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There have been numerous bumps in the road while building BlueByrd. The biggest was the pandemic. The business was only a year old when the shutdown started. It was a pretty scary time for me. We wound up growing during the pandemic, and I hired my first employee. Now we have 17 employees.
I also had to part with a couple of consultants because they didn’t share our values.
Alright, so let’s switch gears a bit and talk business. What should we know?
BLueByrd is a marketing and sales consultancy that partners with its clients to help them drive their revenue. We specialize in B2B marketing across multiple industries. Activities include go-to-market strategy, commercialization strategy, fractional CMO, and marketing execution. In short, we help technical people sell complex things to complicated organizations.
So maybe we end on discussing what matters most to you and why?
Creating a strong culture that helps my people grow. Our why at BlueByrd is: “We empower people and help companies grow.”
Contact Info:
- Website: https://www.thebluebyrd.com/
- Instagram: https://www.instagram.com/the_bluebyrd/
- Facebook: https://www.facebook.com/TheBlueByrd/
- Linkedin: https://www.linkedin.com/company/bluebyrd-strategic-sales-marketing/?viewAsMember=true
Image Credits
Shauna Stewart Shauna Kiely Photography
