Today we’d like to introduce you to Danielle Martinez.
Hi Danielle, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Born and raised in Houston, Texas — specifically in Second Ward (or as they call it now, EaDo), I’m a proud Latina who’s taken a few detours around the world before circling back home. I spent just a bit of my life in Peru and Mexico, experiences that shaped my love for culture, resilience, and community. I come from a hardworking, educated, and beautiful Hispanic household that taught me the value of showing up, not just for yourself, but for the people around you.
Since I was young, I’ve always felt this undeniable drive, a calling that I couldn’t quite define, but one that I knew was pushing me toward building something meaningful. That calling became Sassy & Strategic.
While working in the corporate world, I learned the ins and outs of how large businesses operate and I couldn’t help but think, why don’t small businesses have access to this same level of strategy and structure? I started helping a few local brands with social media campaigns and helping them tell their story better, one day a client said, “Have you ever thought about doing this as your business?” Truthfully, I hadn’t. I didn’t see myself as a business owner back then but I definitely was already acting like one!
I launched Sassy & Strategic in March 2025, and to say it’s been a rollercoaster is an understatement and I mean that in the best way possible. What started as a one-woman mission to help small businesses elevate their marketing and operations has turned into a movement rooted in culture, community, and growth.
The “Sassy” comes from what I’ve always been called, a bold, outspoken Latina with something to say, and I decided to own it and monetize it. Now, I help businesses stay in business, but more importantly, stay in touch , with their roots, their community, and their culture.
This journey has introduced me to incredible people who are the heartbeat of our neighborhoods, the makers, dreamers, and doers who keep our communities thriving. And being part of that? That’s what keeps me going every single day and not just showing up for myself but for these local businesses as well.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
People don’t lie when they say entrepreneurship is hard — it’s so hard. There’s no handbook, no guaranteed formula, and no one checking in to make sure you’re doing it “right.” Some days, the best thing you can do is simply show up for yourself — and that alone counts as progress.
For me, one of the biggest challenges has been believing in myself. I can’t even count how many times I’ve thought, “Can I really do this? Why am I doing this? Am I even doing it right?” It’s this constant cycle of self-doubt that every entrepreneur faces but doesn’t always talk about. And honestly, a lot of it comes down to learning as you go and giving yourself permission to figure it out. Another challenge has been managing my own need for perfection. I 100% have experienced that pressure to always have it together, to always deliver flawlessly, to never fail. But entrepreneurship has a funny way of humbling you. It’s taught me that perfection doesn’t build progress, consistency does. So I’ve been learning to let go, to give myself grace, and to embrace the messy middle where the real growth happens.
Appreciate you sharing that. What should we know about Sassy & Strategic?
Sassy & Strategic is a business consulting firm built to help small businesses not just survive but thrive. I specialize in marketing, brand storytelling, and operational strategy, helping business owners build the structure, systems, and confidence to scale sustainably.
I focus on small businesses because they are truly the heart of our communities. They’re what keep our neighborhoods alive, our culture present, and our people connected. My work goes beyond social media I help my clients understand their operations, identify growth opportunities, and create systems that make running their business smoother and more profitable.
What sets me apart? I’m not just here to make your Instagram look good, I’m here to make your business work better. My clients know me as the “sassy Dani” who curates marketing plans that actually deliver results. I combine creativity with structure turning bold ideas into actionable strategies that drive real growth, not just likes.
This year, I’m incredibly proud to have hit one of my biggest milestones: signing on more than three consistent clients. I currently manage six brands and even have a waitlist a reality I couldn’t have imagined when I launched earlier this year. The demand has been humbling, energizing, and proof that when you lead with authenticity and results, people take notice.
At the end of the day, Sassy & Strategic isn’t just about business consulting — it’s about empowering entrepreneurs to build brands that stand tall, operate efficiently, and stay true to their roots. And this is just the beginning.
What’s next?
The future of Sassy & Strategic is all about growth but in a way that stays true to my mission and values. I’m focused on working with clients who share my love for community, creativity, and culture. My goal is to keep helping small businesses not only elevate their marketing but also build the systems and strategies that set them up for long-term success.
This next year, I’m planning to build a small but powerful team of creatives who are just as passionate about helping entrepreneurs thrive. I’m also developing workshops and resources for those who may not be ready for one-on-one consulting but still want access to real, strategic guidance that actually works.
Long term, I see Sassy & Strategic becoming the go-to consultancy for small business growth — a place where marketing meets mentorship and strategy meets culture. Because if I’ve learned anything this year, it’s that when passion meets purpose, the possibilities are endless.
That same energy sparked my sister brand, Sassy Chica, where the bold attitude behind my consulting firm takes on a lifestyle form. Sassy Chica offers modern essentials — from baby tees to Pilates socks — for the woman who’s unapologetically herself. It’s confidence you can wear.
Where Sassy & Strategic empowers you to build your brand, Sassy Chica reminds you to be your brand — smart, stylish, and fearless. In the future, I see it growing into pop-ups, local collabs, and wellness-inspired drops that celebrate the community that’s supported me from day one.
Because at the end of the day, it’s not just business — it’s culture, confidence, and a whole lot of sass.
Pricing:
- Free 30-Minute Consultation: Every new client starts with a complimentary strategy call to discuss goals, challenges, and next steps.
- Monthly Retainers: Custom pricing based on your business needs, starting at $150–$200 per month.
- All packages are designed to be flexible and scalable whether you’re just getting started or ready to grow.
Contact Info:
- Website: https://sassyandstrategic.com
- Instagram: https://www.instagram.com/sassyandstrategic/
- Facebook: https://www.facebook.com/people/Sassy-Strategic-Co/61569052844495/
- LinkedIn: https://www.linkedin.com/company/sassyandstrategic
Image Credits
Photographers:
Kaptured by Kelley
Duy Takes Photos
