We’re looking forward to introducing you to Chloe LeBlanc. Check out our conversation below.
Hi Chloe, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is something outside of work that is bringing you joy lately?
I just welcomed my first baby into the world on December 2nd, and she brings us so much joy!
Can you briefly introduce yourself and share what makes you or your brand unique?
LeBlanc Standard is a luxury wedding content business built on the belief that there is a new standard of elegance in how love stories are documented. What began as an iPhone and a dream has grown into the go-to name for modern wedding magic, redefining what wedding content can look and feel like!
The brand captures the magic as it really happens, creating story-driven, scroll-stopping content shot on iPhone or Super 8mm Film Camera with an editorial edge. Designed for couples who want their day to feel candid, effortless, and anything but ordinary, LeBlanc Standard focuses on the in-between moments… the glances, laughter, and emotion that can’t be staged. For couples who crave something more than posed perfection, LeBlanc Standard creates art that feels alive, preserving memories exactly as they were meant to be felt!
LeBlanc Standard was founded by Chloe LeBlanc, alongside her husband, as a shared vision rooted in storytelling, style, and intention. What began as a solo venture quickly evolved into a nationally curated team of content creators trained in the brand’s signature editorial and story-driven approach. As the company has grown, Chloe and Sage have remained deeply involved in the creative direction and shooting, ensuring every project reflects the elevated standard, intentional artistry, and emotional depth that define LeBlanc Standard today.
Amazing, so let’s take a moment to go back in time. Who saw you clearly before you could see yourself?
My husband saw me clearly before I could see myself. As a social media influencer, I was already sharing our own wedding content online in 2022/2023, and through that process, the idea for what would become LeBlanc Standard began to form almost organically. I didn’t fully realize it at the time, but by documenting our day and sharing it with intention, I was laying the groundwork for something bigger!
He encouraged the idea from the very beginning and believed in the vision when it was still just a feeling and a phone in my hand. From day one, he has shot every single wedding alongside me, and that partnership has become one of the most meaningful parts of the brand. We truly love our duo, working side by side, intuitively in sync, building something together that fulfills our creative sides.
That early belief, and the way we’ve grown together through it, is at the heart of everything LeBlanc Standard has become.
If you could say one kind thing to your younger self, what would it be?
You don’t need to rush becoming who you’re meant to be. You’re already enough, and the vision will reveal itself in time! Trust your instinct, even when it doesn’t make sense yet. One day, the thing you’re quietly dreaming about will become your life’s work, and it will be more beautiful than you ever imagined.
Next, maybe we can discuss some of your foundational philosophies and views? What are the biggest lies your industry tells itself?
One of the biggest lies our industry tells itself is that content creation is easy… that anyone with an iPhone can do it. That’s simply not true. You need a trained eye, a sense of storytelling, and an understanding of emotion, light, and timing to create work that truly resonates! It’s about more than pointing a camera; it’s about capturing moments that feel alive, authentic, and timeless.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you laid down your name, role, and possessions—what would remain?
If I laid down my name, role, and possessions, what would remain is my family.. the people who ground me, inspire me, and make everything I do meaningful. Since the birth of our daughter, she’s become the center of our world and has completely changed my perspective on life, love, and what truly matters!
Contact Info:
- Website: https://www.leblancstandard.com/
- Instagram: https://www.instagram.com/leblancstandard/
- Other: https://www.tiktok.com/@leblancstandard
Image Credits
Aperture Photos Co
