Today we’d like to introduce you to Rashad Roberson.
Hi Rashad, so excited to have you with us today. What can you tell us about your story?
My journey into photography wasn’t something I mapped out early on—it grew organically out of curiosity, creativity, and a desire to tell meaningful stories. What began as an interest in documenting moments slowly evolved into a deeper passion for creating images that reflect confidence, purpose, and presence.
In the early stages, I wore every hat—learning the technical side of photography, building relationships, refining my eye, and figuring out how to serve people well, not just photograph them. Over time, I realized that photography for me wasn’t just about images; it was about experience. I became intentional about creating environments where people felt seen, directed, and confident in front of the camera, regardless of their background or comfort level.
As my skills and vision grew, so did my commitment to doing things with excellence and integrity. I invested in education, equipment, and—most importantly—processes that allowed me to deliver consistency and quality. That mindset eventually led to the creation of my studio, where I could fully control the client experience from start to finish.
Today, my work is rooted in helping individuals and professionals show up as their best selves. Whether it’s a headshot, portrait, or branding session, my goal is always the same: to create imagery that feels intentional, elevated, and authentic. The journey hasn’t been linear, but every step—every challenge and win—has shaped the photographer and business owner I am today.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road. Like most creative journeys, it’s been filled with seasons of growth, uncertainty, and recalibration. One of the biggest challenges early on was learning how to balance creativity with the realities of running a business. Being talented behind the camera doesn’t automatically prepare you for pricing, systems, client management, or consistency—and those lessons came through trial, error, and persistence.
There were also moments of self-doubt and comparison, especially watching others grow faster or appear more established. I had to learn to stay focused on my own lane and trust the process rather than rush outcomes. Financial unpredictability was another challenge, particularly while juggling personal responsibilities and investing back into the business to improve quality and experience.
Perhaps the most important struggle was learning patience. Growth didn’t happen overnight, and there were moments when quitting would have been easier. But each obstacle sharpened my discipline, strengthened my vision, and clarified why I started in the first place. Those challenges didn’t slow me down—they refined me. And they continue to shape how I approach both my work and the people I serve today.
Can you tell our readers more about what you do and what you think sets you apart from others?
My work is focused on making images that feel considered and useful. I specialize in headshots, portraits, and studio-based sessions for professionals and creatives who need images they can rely on across multiple platforms, not just something that looks good for a moment.
A lot of my work happens before the camera ever comes out. I spend time understanding how and where the images will be used, then I build the shoot around that—down to wardrobe, framing, and lighting choices. That way the final images aren’t just “nice photos,” they’re assets people can actually put to work.
I’m most proud of the systems and studio environment I’ve built. Everything is intentional, from how clients prepare to how images are delivered. That structure allows me to be consistent, efficient, and present during the shoot itself.
What sets me apart is how intentional the process is. I don’t walk into sessions guessing or experimenting on the fly. I come in prepared, focused, and clear on what needs to be delivered so the work stays efficient and purposeful.
What’s next?
Looking ahead, I’m focused on expanding into a dedicated studio and event space that allows me to bring more of my vision under one roof. The goal is to create a space that’s flexible enough for photography, creative sessions, and small-scale events, while still maintaining the structure and quality my work is known for.
I’m looking forward to having a space that supports both my own projects and the creative community around me—somewhere people can create, collaborate, and execute at a high level without unnecessary friction. It’s less about scaling for the sake of growth and more about building something sustainable, intentional, and long-term.
Opening this space feels like a natural next step. It allows me to deepen the work, expand what I offer, and continue refining the experience in a way that aligns with where I’m headed creatively and professionally.
Pricing:
- Studio/on-location portrait, branding and headshot sessions begin at $199
- Event photography pricing varies by coverage needs and deliverables
- Additional retouched images and print products are available à la carte
Contact Info:
- Website: https://www.TheRCMStudios.com
- Instagram: https://www.instagram.com/thercmstudios
- Facebook: https://www.facebook.com/raeceemedia/
- LinkedIn: https://www.linkedin.com/company/thercmstudios
- TikTok: https://www.tiktok.com/@thercmstudios
Image Credits
The RCM Studios
