Today we’d like to introduce you to Virendra Singh.
Hi Virendra, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My name is Virendra Singh, and I’m a brand designer based in India. My journey began in 2016, right after finishing school, when I enrolled in a Diploma in Graphic & Animation at Picasso Animation College. That’s where I discovered my passion for visual storytelling and design.
After graduating, I jumped straight into the industry — taking on freelance projects while also exploring full-time roles. Those years between 2016 and 2022 were a real learning ground. Working across multiple clients and companies gave me exposure to a wide range of industries, design challenges, and working styles. Each switch taught me something new, and each client helped me sharpen my craft.
By 2022, I felt ready to fully back myself — so I made the leap to become a full-time freelancer. Since then, I’ve been building my own path, working with clients on brand identity and design, and growing a practice that’s entirely my own.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Honestly? It was far from smooth. And I think it’s important to say that out loud, because the creative journey rarely looks as clean from the inside as it might appear from the outside.
One of the hardest parts in the early days was simply not having a mentor. I was figuring everything out on my own — from design fundamentals to how to price my work, how to talk to clients, how to handle rejection. There was no one to call when things got confusing. I made a lot of mistakes that a good mentor could have helped me avoid, and that cost me both time and confidence.
Finding consistent clients was another real struggle. Freelancing sounds freeing, but when the work dries up and the bills don’t, it’s genuinely stressful. There were months where I wasn’t sure where the next project was coming from, and that financial pressure weighed heavily on me. It pushed me into taking on difficult clients and projects that weren’t always a good fit — just to keep things going.
But looking back, those hard stretches shaped me more than the easy wins ever did. They forced me to get better, get sharper, and get serious about building something sustainable. I’m still learning — but I’m no longer afraid of the uncertainty the way I once was.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a brand designer, and at the heart of everything I do is one goal — helping businesses look and feel like the best version of themselves. My work spans logo and brand identity, social media design, packaging, and print and marketing materials. Essentially, if it shapes how a brand is perceived, I’m involved in it.
Over the years I’ve worked across a wide range of industries and client sizes, which has given me a broad perspective on what makes a brand truly resonate. I don’t just design things that look good — I design things that communicate clearly, build trust, and stand out in a crowded space.
What I’m most proud of is building my freelance practice from scratch. No safety net, no roadmap — just a commitment to doing good work and treating every client with genuine care. That’s something I’ve earned, and it means a lot to me.
As for what sets me apart — I think it’s how I communicate. A lot of designers are brilliant at the craft but struggle to translate ideas between themselves and their clients. I’ve always invested heavily in understanding what a client actually needs, not just what they say they want. That ability to listen deeply, ask the right questions, and keep clients informed throughout the process has been the real foundation of my reputation.
Any big plans?
I’m not someone who chases big dramatic leaps. My plans for the future are intentional and steady — and I think that’s actually what makes them exciting to me.
On the business side, I want to keep growing my freelance practice — not just in terms of the number of clients, but in the quality and depth of the work. I want to work on more meaningful brand projects, build longer relationships with clients, and continue refining what I offer. Growth, for me, isn’t about doing more — it’s about doing better.
But the goal I’m probably most personally invested in is mentoring. I started this journey without anyone to guide me, and I know firsthand how isolating and confusing that can be — especially for young designers who have real talent but no direction. At some point, I want to be the person I wished I’d had. Whether that’s through one-on-one mentoring, online content, or workshops — I haven’t figured out the exact shape of it yet, but the intention is clear.
I’ve spent years building the skills and the experience. Now I want to make sure some of that finds its way back to the next generation of designers who are just starting out.
Contact Info:
- Instagram: https://www.instagram.com/the_grax_world/?hl=en
- LinkedIn: https://www.linkedin.com/in/graxvirendra?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
