Today we’d like to introduce you to Simone Roberts.
Hi Simone, please kick things off for us with an introduction to yourself and your story.
My name is Simone Roberts, though most people know me as “Your Favorite Witch.” I’m a celebrity spellcaster, hoodoo practitioner, Reiki Master, psychic medium, and spiritual life coach with over two decades of experience rooted in both ancestral practice and personal spiritual awakening.
I was born in Spokane, Washington and raised between the Bay Area in California and Oklahoma City. From a young age, I was spiritually sensitive and naturally drawn to the unseen. By the age of ten, I had created my first altar and began exploring practices like witchcraft, hoodoo, and energy work, even while navigating being raised in a Christian household.
A major turning point in my life came after a life-altering accident in 2003, which activated my intuitive gifts on a deeper level and opened the door to my abilities as a psychic, medium, and energy healer.
My work is rooted in deep personal healing and transformation, which led me to develop my own approach to energetic clearing and spiritual alignment. That foundation has allowed me to help thousands of clients move beyond blockages, release what no longer serves them, and step into more aligned, expansive versions of their lives.
In 2018, I became a Third Degree Reiki Master and began my professional practice. What started as a small healing business eventually evolved into my brand, Your Favorite Witch, where I now work with a diverse clientele that includes high-visibility individuals, public figures, and private clients who value discretion, transformation, and real results.
A major part of my growth came through TikTok (@yourfavoritewitch1), where I’ve built a highly engaged audience of over 70,000 followers. My platform is where my business truly expanded, allowing me to connect directly with clients and build trust through consistent, impactful content. I share spiritual insight, manifestation techniques, real client experiences, and behind-the-scenes glimpses into my work, which has helped me cultivate a loyal global community.
Through my practice, I offer intuitive readings focused on love, money, business, and spiritual insight, along with customized ritual services designed to create tangible shifts. My work supports clients in areas such as love, financial expansion, opportunity alignment, protection, and overall life elevation. Each experience is tailored to the individual, combining spiritual guidance with intentional energetic work.
At the core of what I do is helping people return to their natural state of alignment, clarity, and emotional well-being. From that place, manifestation becomes more effortless, allowing my clients to experience real movement in their relationships, careers, finances, and spiritual path.
My work is guided by my personal philosophy, Nirvanic Transgression©, which focuses on helping individuals break free from repeated cycles of limitation and step into a state of clarity, alignment, and spiritual freedom.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been a completely smooth road, but every challenge I’ve faced has shaped both who I am and how I serve others today.
As a Black woman, there were cultural and societal expectations around spirituality that I had to navigate while fully stepping into my path. Learning to trust my intuition and honor my gifts, even when they weren’t always understood or accepted, required a deep level of confidence and self-alignment.
I’ve also experienced the realities of rebuilding and creating stability from the ground up, especially while stepping into motherhood. Becoming a mother added a new level of responsibility, but it also strengthened my sense of purpose and pushed me to build something meaningful, not just for myself, but for my family.
Building a spiritual business in a digital space, particularly on TikTok, came with its own challenges as well. Growing a visible platform requires consistency, resilience, and the ability to stay grounded while navigating both support and criticism. Over time, I learned how to stand firmly in my work, protect my energy, and remain authentic regardless of outside opinions.
Looking back, those experiences didn’t set me back, they refined me. They gave me the strength, empathy, and real-world perspective that now allows me to guide my clients through their own transformations with clarity and confidence.
We’ve been impressed with Your Favorite Witch, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Your Favorite Witch is a globally recognized spiritual brand founded by Simone Roberts, offering high-level spiritual services rooted in ancestral practice, energy work, and intuitive guidance.
I specialize in intuitive readings and customized ritual work designed to create real, tangible shifts in my clients’ lives. My services include love, money, and business readings, as well as ritual work focused on love, financial expansion, opportunity alignment, protection, and overall life elevation.
What sets my work apart is the level of personalization, intention, and depth that goes into every service. No two clients receive the same experience. Each reading and ritual is tailored to the individual, combining intuitive insight with strategic energetic work to produce meaningful, lasting transformation.
I’m also known for my ability to help clients move out of stagnation and back into alignment, allowing them to naturally manifest what they desire in areas like relationships, career, finances, and personal growth. My approach focuses not just on outcomes, but on restoring a client’s internal state so that results can be sustained.
A major part of my brand’s growth has come through my TikTok platform (@yourfavoritewitch1), where I’ve built a highly engaged audience of over 70,000 followers. Through my content, I’ve been able to educate, connect, and build trust with a global audience, which has translated into a loyal and diverse client base.
Today, I work with clients worldwide, including high-visibility individuals and public figures who value discretion, consistency, and results.
Brand-wise, I’m most proud of building something that is both authentic and impactful. Your Favorite Witch is not just a service, it’s an experience that blends spirituality, transformation, and real-world results in a way that feels modern, accessible, and effective.
We’d love to hear about any fond memories you have from when you were growing up?
One of my favorite childhood memories is from the summer of 2006, when I kept winning things off the radio, back to back. I won tickets to a theme park in Oklahoma City three separate times, and I also won a Ne-Yo CD right when he first came out.
At the time, it just felt exciting, like I was having the best summer ever. But looking back, that was one of the first moments where I realized I had a natural ability to attract what I wanted. It wasn’t just luck, it felt consistent, aligned, and almost effortless.
That experience stayed with me. It planted the seed for how I understand manifestation and energy today. Now, that same principle is something I help my clients tap into, learning how to align with their desires so things begin to flow toward them naturally.
It’s a memory I still hold onto because it reminds me that what I do now didn’t just start later in life, it’s something that’s always been a part of me.
Contact Info:
- Website: https://yourfavoritewitch1.com
- Other: https://www.tiktok.com/@yourfavoritewitch1?is_from_webapp=1&sender_device=pc
