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Exploring Life & Business with LaTorie Ollivette Green of Purity Lash Studio

Today we’d like to introduce you to LaTorie Ollivette Green.

Hi LaTorie Ollivette , we’d love for you to start by introducing yourself.
My journey in the beauty industry began in 2014, when I started working in the lash industry and discovered how much I loved helping women enhance their natural beauty. My passion for beauty and fashion has always been a major part of who I am, and I also had the opportunity to pursue a career in modeling in New York. Those experiences gave me a unique appreciation for beauty, confidence, and the artistry behind helping someone feel their absolute best.

I’ve always loved how something as simple as eyelashes can enhance a person’s natural features and give them an extra sense of confidence. That passion eventually inspired me to take a leap of faith and open my own business, Purity Lash Studio, in 2017.

Since then, I’ve had the privilege of building a loyal clientele, including clients who have supported me since the very beginning. Those relationships have been one of the most meaningful parts of my journey and have allowed me to grow not only as a business owner, but also as a woman.

My journey has continued to evolve over the years. Today, I’m still pursuing my passion for entrepreneurship while also working toward my degree in Construction Management at LSU. Looking back, I’m grateful for every experience from fashion and modeling to the beauty industry and entrepreneurship because each chapter has played a role in shaping the woman and business owner I am today.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I truly believe my road has been ordered and prepared for me, and I’m grateful for every part of the journey.

If I had to name one challenge, it would simply be wishing there were two of me. I’ve been blessed to have clients who travel from out of state just to see me, and sometimes I wish I could be in two places at once so I could accommodate everyone during my regular business hours.

It’s honestly a beautiful challenge to have because it reminds me how much my clients value my work and the experience I provide. If I could have one superpower in business, it would simply be the ability to be in two places at once.

Thanks – so what else should our readers know about Purity Lash Studio ?
Purity Lash Studio is a beauty business I founded in 2017, specializing in customized eyelash extensions designed to enhance each client’s natural beauty. I’ve always believed that beauty is personal, and my goal is to create a look that complements each individual rather than making everyone look the same.

What truly sets Purity Lash Studio apart is the experience. My business has become very personal over the years. I’ve built genuine relationships with my clients, and what started as a professional relationship has grown into a beautiful family dynamic. I’ve had the opportunity to watch my clients grow, experience different seasons of life, and continue to support one another over the years.

I want every appointment to feel like more than just getting your lashes done. It’s a moment to relax, disconnect from the outside world, and have time that is completely dedicated to you. My clients receive a personalized experience where they can feel comfortable, cared for, and confident.

With my background in beauty, fashion, and modeling, I’ve always been fascinated by how small details can enhance someone’s natural features. That philosophy is at the heart of Purity Lash Studio. I’m most proud of creating a brand built on quality, trust, personal connection, and confidence.

I’ve been blessed to have clients who have supported me since I opened my doors, including clients who travel from out of state specifically to see me. To me, that loyalty says everything about the experience I’ve worked to create. Purity Lash Studio is ultimately about beauty, but it’s also about creating a space where every client can take a moment for themselves and leave feeling beautiful, refreshed, and confident.

What matters most to you?
What matters most to me is love, support, faith, and the people who have believed in me along the way. My faith in God has always been a foundation in my life, but what has meant so much to me is seeing that same vision reflected through the people who have supported me.

My clients have trusted my vision and believed in what I was building, sometimes for many, many years. They didn’t just support my business they supported me as a person. The relationships I’ve built with them have become incredibly meaningful, and in many ways, they have become family.

I’m grateful for the love, encouragement, and loyalty I’ve received throughout my journey. Knowing that people have continued to believe in me, trust my work, and show up for me year after year is something I never take for granted.

For me, what matters most to me is knowing that I’m walking in the vision God has placed on my heart while being surrounded by people who believe in that vision too. That kind of love and support is something I will always be grateful for and never take for granted.

Contact Info:

Close-up of a person's closed eye with long, dark, curled eyelashes, and skin visible around the eye.

Text reads 'PURITY Lash Studio' with a faint, abstract background of eyelashes, in gold and black fonts.

Close-up of a person's eye with long, thick eyelashes, with a logo and text in the top right corner.

Close-up of eyes with long, thick eyelashes, viewed from different angles, showing eye makeup and skin texture.

Close-up of a person's eye with long, thick eyelashes, four images showing the eye from different angles.

Close-up of eyes with long eyelashes, repeated four times, with text overlay reading 'PURTY' and 'my Studio'.

Woman in a strapless dress walking on the beach with waves, holding a bag, hair blowing in the wind.

Close-up of a person's eye with long, thick eyelashes and makeup, with text 'Purity Studio' overlayed.

Close-up of a woman with curly hair, squinting eyes, and pink lipstick, wearing a face mask below her chin.

Close-up of a person's eye with long, thick eyelashes and makeup, showing skin texture and eye details.

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