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Check Out Shae Aldridge’s Story

Today we’d like to introduce you to Shae Aldridge.

Hi Shae, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Shae Organic Skincare was founded in 2018 but cultivated in early 2020. I began my Organic Skincare career as a lover of DIY skincare regimens and essential oils. My want for softer skin without harsh chemicals gave me an enthusiastic desire to create beautiful products that are natural and herbal-based. Each ingredient I choose for Shae Organic Skincare is carefully selected to enhance your skin’s natural properties or will restore the properties you may have lost while using harmful, chemically enhanced products. All of my products are handmade, whipped with perfection in mind, and organic. I believe the earth offers everything we need to become our best selves and Shae Organic Skincare is here to blend the lines of luxury and handmade products. Moreover, I am truly dedicated to restoring the beautiful radiance of women and men of color and changing the perception of organic goods.

Since established, we believe that everyone should have an opportunity to access affordable organic skincare under $30 and provide healthy alternatives to skincare and whole-health wellness. Our hope is to change the world, one individual, at a time by making sure customers are provided with organic and chemical-free ingredients that can holistically improve their perception of self, skincare concerns and overall wellbeing. To date, we have developed various products that are multi-functional and cater to general skin concerns. The future hope is to continue producing essential skincare products and to incorporate physical, mental, and emotional health to promote overall wellness.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As a first-time entrepreneur, I must say the word obstacles is very familiar. Considering that I am the recipe creator, website designer, label creator, social media marketer, and quality control… I have learned that sleep and peace is not really an option when you are a one-stop shop for your brand.

In addition, I think my biggest obstacle has been being a perfectionist and solidifying what I wanted my overall brand image to conclude. When I started creating Shae Organic Skincare, I was overly confused about how I wanted my brand to be perceived, my mission, and my look on the shelf. Slowly, I decided to tap into my purpose and position in the skincare world. Since then, I have spent countless hours changing my logo, image, and labeling to represent my brand effectively, which was a challenge to say the least. I think brand identity and look is one of the hardest tasks because sometimes what lives in our heads is very hard to create in real life.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Other than my skincare line, I am a Middle School Counselor. I have been in Education for over 12 years. I started my journey in Education as an 8th grade English Teacher and then I transitioned into the Counseling role. I think my specialization is people. I have a natural nack for human beings and I think the mind and human rationale is a very interesting organ that is sometimes overlooked. In addition, I think being a Counselor is very rewarding knowing that you had a part in affecting the life of another human being and being a resource to others in their most intimate moments. Also, I think my career path has helped me create Shae Organic Skincare because the brand focuses of natural beauty and creating a healthier way to self-care.

Can you talk to us a bit about happiness and what makes you happy?
What makes me most happy is to be a gift to others. Any opportunity that I have to give to others, whether it is big or small, truly makes me happy. I think that we are all here to be a resource to others through a listening ear, laughter, or a kind shoulder to lean on.

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