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Community Highlights: Meet Alina Kravchenko of TonerBum™

Today we’d like to introduce you to Alina Kravchenko.

Hi Alina, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Ever Since I was a little girl, I have always dreamed of being an inventor. I began gaining the skills she would need to be the most competent CEO I could possibly be by earning an honors degree in Advertising and Branding from Pratt Institute of New York and later a Computer Science Degree from The Art Institute of San Francisco.

Even when life threw me unexpected plans of having to raise my son completely on my own, I took on the challenge and chose to see it as a blessing to be given the opportunity to understand what it is like to be a busy working parent in our generation. This inspired me to invent a time-saving tool that helps busy parents apply the cream to their babies. Even with little resources, I persevered to bring SwipenSnap to life by writing my own patent and appearing on Shark Tank for it ten years later.

And I am just getting started. Passion, Grit, Drive, and Percervince are my middle names.

I am also a fitness enthusiast and a certified yoga instructor, who is passionate about staying healthy and fit while aging with grace. My career, like most people, requires me to sit in front of a computer for long periods of time causing weakened glutes that lead to back pain and potential hip injuries as we age. And finding time and energy to go to the gym and do a full one-hour workout is just unrealistic.

This is why I invented the TonerBum™ the world’s first and only US Utility Patented Glute & Leg Weight Dumbbell that is ergonomically designed to target key glute muscles to give you a full glute workout in just five minutes a day, all in the comfort of your home. Giving women the power to look and feel more healthy and confident!

Learn more about me and my mission to invent products that empower women at

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Bringing a unique product to life from an idea is an exciting and definitely challenging journey filled with many obstacles. Navigating the how-to comes naturally to me, I love learning and am a natural polymath (jack of all trades). My curiosity for all subjects has allowed me to be able to start companies quickly on my own with very little overhead. Once I have proof of concept that the product is scalable then the primary challenge becomes getting funds to grow the company. Like with anything in life there are pros and cons, so deciding if I want to give up shares to scale quickly or use my own money to grow slow and steady is the question.

With my first company Better Way Goods, LLC, I learned a lot, specifically that if I do take on investors I want more than their checks in exchange for shares, I am looking for partners who have connections with people in each specific industry that my invention exists in (for example for the TonerBum™ US Patented Glute Dumbbell Weight it would be the fitness industry.) I have turned down several people who just wanted to give me money in exchange for shares. For now, I must remain patient with the slow and steady growth until I can connect with the right people who can help me take my innovations to the highest potential possible.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
What sets me apart from others is that I am enlightened and self-aware. This gives me the power to make mindful choices from a higher part of my being. I seek to become fearless and the only way to be fearless is to know what scares you the most, then go out and do it no matter how challenging or impossible it may seem. Because that is where the most growth happens, outside the comfort zone.

My advice for anyone who wants to become someone extraordinary is that you must do extraordinary things. Which is often times the opposite of the “heard”. So if the “heard” (the people that you follow) go to bars late at night, drinking and party late, then nurse a hangover the next day. You can easily predict the outcome of one’s life based on one’s daily actions.

I choose to do the things that no one does, yes it is extremely isolating and I get criticized and judged for it. But I have let go of what people think of me because everyone will always have an opinion and there will always be haters (people who deep down wish they could be as brave as you).

Following your own path is where true bliss lives. I followed mine and now own seven US Utility Patents for innovative solution-based products that empower women, I appeared on Shark Tank and now I am launching my newest fitness innovation the TonerBum “Glute Dumbbell + Kettlebell”. Now available on Amazon. And I am just getting started!

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
I would love to credit is my mom and God. My mom has been my only supporter by giving me a place to live rent-free while I invest all of my money in my company. She has helped me with picking my son up from school and making him dinner which is a huge help when I have to work long hours at the office. And she is always honest with me about my most crazy ideas and innovations, giving me incredible feedback that comes from a loving and supportive place.

And God has always been there for me while going through all of the internal challenges and obstacles of navigating bringing an idea to life completely on my own. I wish with all my heart that I could find more people to support me along my journey until then I feel blessed to have my mom and God.


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