To Top

Conversations with the Inspiring Estela Switch2Pure

Today we’d like to introduce you to Estela Switch2Pure.

At Switch2Pure, we believe that clean beauty and skin care doesn’t need to be complicated and a natural home should be more than a good idea. We take the guesswork out of switching to safer, with subscriptions, kits, and collections that put pure-yet-powerful products into your hands and home. We pore over every label, obsess over every ingredient and test every product—so you don’t have to. Then, we send you tried-and-true products based on your own wants and needs, so you can discover your new toxin-free favorites—and clean up your beauty, skincare and home regimen for good.

She found out the hard way. Faced with mysterious symptoms and diagnoses from food allergies, autoimmune disorders, and even Lyme disease, Estela took a closer look at the everyday products her family used and discovered the ugly truth: health-harming parabens, gluten, and phthalates (just the tip of the toxic iceberg). So, she asked more questions and searched for safer alternatives. Instead, she found complicated labels, empty marketing promises and sneaky chemicals in the form of the catch-all named “fragrance” and products that irritated or didn’t work. Uninspired formulas were a far cry from the luxury brands she once adored. And, she was also completely disappointed by the mass-marketed, fume-laden home-cleaning products that were making her sick.

From that challenge, an epiphany: millions of people—new moms, allergy sufferers, autoimmune patients, health-conscious consumers—must be in the same label-reading rut. It could be simpler. It should be better.

Backed by a scientific team, and a small army or (slightly obsessive) label-reading experts, Estela set out to make it easier for anyone, at any age or in any condition, to find safer products that really, truly work. We’ve done the research. We’ve found the answers. We’re here to help you Switch2Pure. Safer, made simple!

Has it been a smooth road?
Take the first step. It’s the hardest one to take.

It will be harder than you ever imagined. Don’t take it personally. Wake up every day and stay in your lane, keep your focus, don’t get distracted and continue on. This dedication to your mission statement will pay off.
Take advice from the right people and forget about the rest…

Like anything in life, this process is a living breathing, evolving process. Enjoy it, learn from it, grow from it.
Keep a group of cheerleaders in your circle. So when things get hard (and they will) you have a support team to lift you up.

So let’s switch gears a bit and go into Switch2Pure story. Tell us more about it.
More than a clean retail store, we are a community of people who are trying to live their best lives. We specialize in clean beauty and non-toxic skin care, and we are particularly proud to be THE trusted resource for all things wellness, beauty, and skincare! I am proud of the fact that all kinds of (mostly) women seek us out. They come to learn, to be their best, and to grow as human beings. And we are so honored as a brand to be involved in that personal journey even if that just means making someone feel special because they look gorgeous and glowy in their new NON-toxic makeup. Or that they were able to help with a skin problem or take charge of their wellness routine with food-based vitamins or start a daily organic CBD routine for their anxiety or muscle aches from autoimmune. It is the little things that we help with that make us so proud as a brand.

It would be great to hear about any apps, books, podcasts or other resources that you’ve used and would recommend to others.
Meditation app for me and my children to stop the noise…


  • Our pure, natural, cruelty-free, and often organic skincare products start at $5 for eye gels or $6 for a sheet mask
  • Our vegan, cruelty-free, non-toxic, gluten free makeup starts at $16 for tinted lip balms and lip glosses
  • Our pure, natural wellness products start at $10 for a small travel size of 250 mg CBD
  • We truly try to make quality, effective and clean products attainable. We even create face charts for people so they can phase things in over time

Contact Info:

  • Address: River Oaks District 4444 Westheimer Road F125 (across from Stella McCartney)
  • Website:
  • Phone: 713-357-7773
  • Email:
  • Instagram: @switch.2pure
  • Facebook: Switch2Pure
  • Other: Pinterest

Getting in touch: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in