Conversations with the Inspiring Jennifer Lamden

Jennifer, can you briefly walk us through your story – how you started and how you got to where you are today.
After Hurricane Harvey, surrounded by our damaged and suffering city, I knew I needed to do something to help take my mind off the heartache, devastation and pain our city was experiencing. I learned to sew many years ago and remembered how satisfying, fulfilled and happy it made me to create beautiful items people enjoyed. I purchased a machine and haven’t looked back!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Smooth? Nothing is smooth! Follow your heart and the rest falls into place. I love so many aspects of running my own business. The research, marketing, networking, purchasing, photography, designing and I haven’t even mentioned the actual embroidery piece yet! The fabrics, colors, designs…surround yourself with something you know you are good at and enjoy, and you will thrive.

Educate yourself! I love to attend educational classes in embroidery, learning new tricks, tips and options. It takes a lot of hard work, dedication, tears and failures to reach your goals, but it’s worth it!

What should we know about Sew Rustic? What do you do best? What sets you apart from the competition?
I have always loved the more modern look and trending styles over traditional. Embroidery is an old art and you can find traditional embroidery anywhere.

I like to incorporate the traditional art of embroidery into trendy, fun and modern items. Using hashtags, a variety of colors, humor, amazing stitches and create designs and items into gifts that people love to give and love to receive. Embroidery can go beyond just fancy monogramming, by creating gifts and decor, you can touch all age groups and bring so much joy!

Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?
My Grandma Freda, taught me how to sew. She shared her love of sewing with me. I can still hear her encouragement and guidance when I’m struggling with a new project or technique. These experiences, taught me not to give up, rethink and problem solve and how to research other options to bring a project full circle and complete. I find I have used these skills in all aspects of my life.

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