Connect
To Top

Daily Inspiration: Meet Mariel Bouffier

Today we’d like to introduce you to Mariel Bouffier.

Hi Mariel, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
PURA VIDA is a sport-luxe swimwear brand founded in early 2016. I got the idea when I was working in corporate life and wanted to wear more comfortable clothes to the office, but still fashionable. Soon enough the brand evolved to include swimwear, which turned out to be our best-selling product. From there we shifted focus to swimwear and accessories. PURA VIDA is inspired by and created for the modern woman. Our designs pair clean, contemporary silhouettes with luxe fabrics and a sensual fit.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not smooth. As an entrepreneur, you have to have diligence, set a routine, and not give up when things are tough. I’ve definitely had some ups and downs, from losing my business partner but then getting a collaboration with Perrier. Has it been worth it? Absolutely.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
PURA VIDA is inspired by the spontaneity of the modern woman – with a natural sense of style and an incurable case of wanderlust, she can be found sipping cocktails by the pool, hiking along the beach barefoot, or dancing the night away with friends. She is comfortable in her own skin, and always chooses adventure over acquiring the latest trend. With her in mind, our swimsuits are chic, easy-to-wear, and suitable for many occasions. Our fabrics have a generous stretch that conforms to and accentuates natural curves, making our pieces both elegant yet sensual, luxurious yet functional.

This sets us apart- we are a luxury yet relaxed line. We value and identify each woman in their unique energy and form.

Can you tell us more about what you were like growing up?
I have always been interested in the arts- whether it be ceramics, painting, writing, photography, my mom would always motivate us to connect with our creative side. I studied Urban Studies at UT, yet my passion for fashion/design drew me to start my own fashion line. The point is, it doesn’t matter if you studied something different, if your passions are there, you will make it happen.

Pricing:

  • Our swimsuits don’t exceed $108 USD
  • Can get from $30 USD swimsuits
  • We also offer Mexican Accessories- bags, home decor, Macrame as well!

Contact Info:


Image Credits
Crystal Flores

Suggest a Story: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Local Stories