Today we’d like to introduce you to Chrissy Bernal.
Hi Chrissy, please kick things off for us with an introduction to yourself and your story.
After accidentally ending up in the global spotlight for my unique identical twins, I was forced to create & grow a brand on the fly. I knew we needed to harness the power of the publicity they were getting. Fast forward 15 years, and now by combining my formal education with the real-world knowledge gained from my family’s growth toward global brand awareness, I have a deep understanding of how to help brands clearly communicate their stories, increase their influence & reduce the chaos experienced in the journey of being known.
While I work with men and women, I’m particularly passionate about working with women because statistics show that female entrepreneurs make half of what their male counterparts make.
I know from my own experience that particular events in my life caused me to lose sight of my worth, and I have heard the same thing from other women.
I have had so many wonderful coaches and mentors over the years; I wish I would have found them earlier in my career. It would have saved me a lot of headaches and lost income.
I remember always feeling so jumbled and constantly operating from a desperation mindset. Now that I’m clear about who I am, what I’m passionate about, and what difference I want to make, I feel so much more focused.
And I want to help other women feel the same way.
I believe women should embrace their worth and confidently pursue the success they desire, so I guide them through proven frameworks for Branding, Marketing, and Communication and use strategic PR to help them increase their audience and improve their influence with intention and less stress.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has definitely not been a smooth road. Despite growing up a very confident young lady, events in my early adult years caused me to lose sight of my worth. I began operating from a scarcity mindset and didn’t understand how to set boundaries. I took on any project that came my way, didn’t charge what I was worth, and was timid when it came to talking about money or requesting payment. Doing so caused me to work with clients who didn’t align with my core values or were so hard to work with that just seeing a notification from them would literally make my chest hurt.
We’ve been impressed with Be a Better Brand, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Be a Better Brand is a boutique Coachsulting and PR agency. When a business wants to grow, they need the right branding and marketing, they need clear messaging, and they need a bigger audience. Unfortunately, it can be challenging trying to pull it together on one’s own, which is why we guide people through proven frameworks and use strategic PR to help businesses grow their brands with intention and less stress.
Having been in the literary and podcast worlds for over 10 years, I have a particular affinity for helping people become published authors and launch their podcasts. I believe everyone has a message or story to share, and books and podcasts are great ways to share those stories. They help increase authority, as well. So, they can be great tools for growing your business.
When my first book was published, I received some terrible advice. I was told not to do any marketing of my own because it would look vain. My book didn’t take off, and it was so frustrating. I decided to take matters into my own hands and learned what I needed to learn. Since then, I’ve been able to so many authors set themselves up for success.
I entered the podcast world before they were super popular. I know how much hard work goes into them. I wish I would have had someone who could guide me and help set me up for success. So, that’s what I do for others.
When I guide people through the proven frameworks for Branding, Marketing & Communication, I approach it with a coaching mindset so I can empower them while educating them.
After seeing the power of PR firsthand, I became interested in learning more about the industry and dove right in. And because I love shining the spotlight on others and helping them feel special, adding it to the list of services was a natural move.
Is there anything else you’d like to share with our readers?
On top of being a twin mom, I’m the mom of a special needs person. My daughter has Dandy Walker, Primordial Dwarfism, Agenesis of the Corpus Callosum, and is hard of hearing. It makes me proud to know I was able to be part of her feeling empowered enough to start her own business. She now has her own jewelry line.
It also makes me proud to have been a part of helping my other daughter feel bold enough to shoot for a career most people think is impossible. She’s a Country music artist and is confidently pursuing the success she desires.
I’m also the proud mom of a bonus son who served in the Marines and is now fiercely going after his goals, as well.
Contact Info:
- Website: www.beabetterbrand.com
- Instagram: https://www.instagram.com/chrissybernal
- Facebook: https://www.facebook.com/Chrissybernal
- Other: www.ChrissyBernal.com
