Today we’d like to introduce you to Tyla-Simone Crayton.
Hi Tyla-Simone, thanks for joining us today. We’d love for you to start by introducing yourself.
Hi, I’m Tyla-Simone Ctrayton, I am the 18 year old Co-Founder and CEO of Sienna Sauce an everything sauce for everyone! I started my company in 2017 when my mother asked me if I wanted to bottle a sauce that I created a few years earlier . We started selling chicken wings out of our home for a little over a year and recieved customer’s feedback to see if I had something special. Within that time, two additional flavors were created: Lemon Pepper and Spicy, the original flavor is Sweet & Tangy.
In 2019 I found a manufacturer and have been sharing my sauce with the world ever since. Today I am excited to share that we are getting ready to release a new flavor for Q1 2022 and Sienna Sauce will also be available in new retailers throughout the country.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Raising capital as a young black woman has been my biggest challenge, so with the opportunity to allow my community to invest in Sienna Sauce though a crowd investment platform, it was one of the best business decisions I have ever made. We have seen how hard it is for black women to raise capital but we have not let that deter us from our vision. We will continue to find ways to innovate and educate our community while doing so.
Alright, so let’s switch gears a bit and talk business. What should we know?
Sienna Sauce is an everything sauce for everyday. You can use Sienna Sauce on meat, seafood, poultry, and vegetables. We believe in food, flavor, and family! Food because Sienna Sauce can literally be used on anything, flavor because of our unique flavors including our award-winning sauced lemon pepper, and family because we support all types of families. We have three flavors: Tangy, Lemon Pepper, and Spicy. They are all gluten-free, have no high fructose corn syrup and are lower in sodium. We are very humbled by our growth and support from the community. We are forecasted to achieve $650K in revenue this year, representing 5x YoY growth. We have 40K+ followers on social platforms. Plans for 2022 and beyond are to build our brand DTC and expand in grocery & mass retail, as well as strategic foodservice channels & venues.
What’s next?
Sienna Sauce is looking forward to new partnerships and new products for 2022. We are excited to share that we have launched our investment campaign on the Republic platform allowing anyone to invest in us for a small amount of $100. https://republic.co/sienna-sauce. My mission is to provide health-conscious products that redefine the condiments industry and to encourage everyday cooks to live, love, and sauce it up!
Contact Info:
- Email: Info@siennasauceco.com
- Website: Siennasauce.com
- Instagram: Siennasauce
- Facebook: Siennasauce
- Twitter: Siennasauce
- Youtube: Sienna Sauce
Image Credits:
Monique Crayton
