Today we’d like to introduce you to Kettlin Melo.
Kettlin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
When I had my first child in 2017, I started questioning my life goals and how my husband and I could raise a family with consistent life-work balance. Since my son was so little and I had the opportunity to stay at home with him, I decided to leave my corporate job in the advertising industry, and start my own business. As a multi-passionate individual, I struggled to find the “perfect professional role” on which I could incorporate my creativity and my business knowledge, and Hellokini has given my that fulfillment. Being able to touch every single aspect of my business is just phenomenal.
My passion for fashion started back in Brazil when I was very young. I worked in retail for a couple of years and moved to the U.S when I was 20 years to participate on an exchange student program and pursuit a degree in the U.S. in Business Management, but I always had a desire to work in the fashion industry. At the time, I did not want to become a designer, but fabrics, colors, cuts, and clothing in general always catch my eye. Being a stay home mom gave me the opportunity to find a need on the market. I started noticing how challenging it was to find bathing suits for my body type and my friends, as well as trendy durable athletic wear that didn’t cost an arm and a leg. With market research and support of my awesome husband, I decided to start Hellokini in early 2018. Most Brazilian clothing brands have a unique cut, style and vibrance to its fabrics, not to mentioned the excellent quality – yes Brazil is one of the leading countries in the textile industry. Given the fact I had worked in retail in both Brazil and the U.S, I decided to combine my knowledge and passion to venture myself into the beachwear and activewear world.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As an entrepreneur, we all face ups and downs. Getting your company’s name out there, figuring out the online space, operations, branding and marketing is not simple, but it is manageable and doable especially if you hard really hard and dedicate your soul into your business. I love the rush I get when I see great results and receive raving reviews.
Alright – so let’s talk business. Tell us about Hellokini Brazilian Beach & Activewear – what should we know?
Today, Hellokini represents high-end swimswear and fitness wear brands from Brazil. Our mission is to provide unique cuts and fabrics for those women looking for comfort, quality and durability.
We are mainly known for our exclusive Brazilian swimsuits styles and our “athleisure” pieces (clothing designed for athletic activities that can be worn in other settings, such as at the workplace, at school, or at other casual or social occasions). Also, most of our athletic wear brands contains Emana®, which is the newest and revolutionary technology in the Textile Cosmetic Industry. When Emana® is in contact with your body, the bioactive minerals incorporated in the yarn facilitate the exchange of heat which encourages blood micro-circulation at skin level, producing effects confirmed by independent and traditional laboratories, that will enhance body performance during any workout routine. Our products have anti-pilling technology, UV protection, chlorine resistant, quick dry and moisture-wicking technology.
As a company, we are proud of offering high-quality products and having a supportive clientele. We love our clients and they love us!
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My biggest supporter is definitely my husband, who is always finding ways help me see the big picture and keep me motivated to thrive no matter what.
Hellokini will soon be launching its new Fall/Winter collection. Sign up on our website and stay tuned!!! 🙂
- Leggings – Range from $49 to $79
- Bathing Suits, One Pieces and Cover Ups – Range from $49 to $79
- Tops and Sports Bra – Range form $19 to $39
- Workout Jumpsuits – Range from $69 to $119
- FREE SHIPPING for all orders in the U.S
- Website: www.hellokini.com
- Phone: 267-3038322
- Email: firstname.lastname@example.org
- Instagram: @hellokinibeachwear
- Facebook: https://www.facebook.com/hellokinibeachwear
Photos by Vestem, Bro Fitwear, and Lua Luá.