Today we’d like to introduce you to LoRon White.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Before being a personal trainer, I had big dreams of playing basketball professionally. However, due to a ruptured tendon in my leg back in 2013, that would stifle those dreams. After my surgery, I began intense therapy and started working on my physique to just simply look more appealing.
I made a great transformation that I was proud of and my friends took notice, so much so that they began seeking my help for their own transformations. While helping my friends, I found a new passion for health and wellness. Within a matter of a year, training had gone from being a hobby to a career and I quickly earned my personal training certification and started the wheels in motion for iImprove Fitness in 2016. Since then I’ve transformed dozens of lives, one in which has been featured in People Magazine for the “Half Their Size” issue in January 2019. iImprove also launched a fitness app in February 2019 that allows us to change lives not only within our region but across the world.
Has it been a smooth road?
Not a smooth road at all. Fitness over the past five years has really become more popular and people are more health conscious than ever before. With that, the market for personal trainers is bit over saturated due to social media and opportunists. Although it’s a struggle with having so much competition, iImprove Fitness sets itself apart by showing our clients their goals are first priority, displaying true professionalism, continuously perfecting our craft, providing more options and of course getting real results. We’re continuing to grow every year and soon we will be one of the top fitness companies in the city.
We’d love to hear more about your business.
iImprove Fitness is a fitness, health and wellness company devoted to the constant improvement of our clients. We offer one on one training, an online training program, small group training classes and a fitness app with over 150 exercises and recipes.
We specialize in changing lives in a multitude of ways. iImprove understands that in order to accomplish anything in life, you have to be mentally strong and prepared for the journey and fitness is no exception. Through guidance, knowledge, and empowerment, we fill our clients with the mental tools to go along with the physical strength in order to not only accomplish their goals but continue even beyond iImprove.
What we’re known for and most proud of as a company is how we impact so many lives for the better, it’s truly a blessing. We get to know our clients so well that we become friends and family, that is priceless.
Is our city a good place to do what you do?
Our city is definitely a good place to have a fitness business. We’re one of the largest and most diverse cities in the US so I’d recommend someone to start out here.
Contact Info:
- Website: www.iimprove.net
- Phone: 8323985985
- Email: loron@iimprove.net
- Instagram: @loron_iimprove & @iimprovefitness
- Facebook: www.facebook.com/iimprove13
Image Credit:
Mike Bishop
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