Today we’d like to introduce you to Tauvanne Estrada.
Tauvanne, please share your story with us. How did you get to where you are today?
My name is Tauvanne Estrada and I am the owner of Tauvanne LLC (Tauvanne.com). I am originally from Dallas, Texas both born and raised. I moved to Houston 12 yrs ago to follow my dream of becoming a nurse right after High School and to be close to my mother since at the time she was the only one I could count on to help me finish school after becoming a single mother. My family is from Mexico and all live in Dallas at the moment but, I have been very blessed to have both of my parents understand and support me after breaking the news to them that I did not want to finish school anymore and that I wanted to go after my dreams of owning my own business one day. I worked really hard and even dreamed about this day for years. I have a love for fashion that I can not explain.
When I was a little girl, I used to dress up my cousins and sisters with pieces of fabrics my mom and I would buy and she would help me sew and bedazzle. Up until this day I dress all my friends and help them get styled up for events, I remember having ideas in my dreams and writing them in my notes or journal in the middle of the night. This went on until I let go of my fears and said I’m doing it, I’m going all in no matter what happens.
I then started my online clothing store in February of 2018 as Teeze N Trendz a name I picked out to try to fit in with the competitive world of retail. I knew from the beginning I wanted to be unique and name my store after my first name “Tauvanne” but at the same time, I was scared people would reject it. I have to admit that from the beginning I was never one hundred percent honest with myself and I went against many dreams and ideas with fear of what other people might think or whether or not they would accept me in this industry. It has been my long life dream to have a clothing boutique, closet organizer but my main focus is on one-day styling every woman in Houston
I describe my business more of a personal stylist and motivator… To me, Tauvanne.com is a lot more than just selling clothes. I love to style women and motivate them with my story to help them achieve their goals without fear and not make the same mistakes that I have made along the way, I have learned a lot throughout my journey. I have made many mistakes that have only helped me grow for the better. I have worked very hard had sleepless nights constantly working on new ideas. All I have been through is part of growing, so to all women out there with big dreams and projects as long as it’s your true passion, everything will slowly fall into place.
My brand teaches so many other things than just dressing women. Tauvanne.Com is not just a “brand” its a lifestyle!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Opening up a business is no joke, organization and hard work is key! Sometimes you will have sleepless nights and that’s ok, it’s all part of reaching your accomplishments. I was very lucky to have made everything I invested into my business back within two months, but it was definitely not smooth at all more like a bumpy road of ups and downs but two years later I’m still here and growing. The struggles make you stronger and teach you lessons that can only make you better.
We’d love to hear more about your business.
Tauvanne.com personalizes in women’s fashion, closet organizing and personal styling we mainly focus on women and helping them feel more comfortable in their own skin. We sell women’s clothing at our pop-up shop in the Galleria and through our Instagram page, but we are trying to expand the personal styling and closet organizing in the Houston area and start focusing more on that.
Tauvanne.com is used for booking appointments and consultations for free estimates to all new customers, which we use that time to go over goals and the many ways we can help them improve the aesthetic value of their closet or wardrobe. Anything that we can do to help make getting dressed more enjoyable every morning.
What is “success” or “successful” for you?
Success to me, is believing you can, believing that anything you set your mind on can be accomplished with hard work and dedication. Success is learning how to overcome your fears and no matter how many times you fail, you take that as a lesson and get right back up. Success is knowing only you can control all mental thoughts and your destiny because once you begin to pursue your dreams doors start opening up and everything begins to have a meaning. There were plenty of times I felt like quitting, but I think I have become successful more than anything because I went confidently in the direction of this dream.
- Website: Tauvanne.com
- Email: email@example.com