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Trailblazers: West Loop

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around West Loop that we hope you will check out, follow and support.

Liza Frick

I have always loved fashion. I have been pattern mixing (not always successfully) since I was a little girl. My mom started blogging several years ago (you can find her Instagram here: @frickspicks) and you could call me her Instagram, husband. I decided to step out from behind the camera a little over a year ago. Read more>>

Jinnie Gaviola

I’ve always enjoyed baking and started to just play around while being at home with my kids. Then, I saw this one video on macarons. I was then intrigued. I couldn’t stop watching and I kept practicing whilst throwing pans and pans of failed macarons in the trash. After a whole year of failed macarons, finally, I had that “ahhh~~” moment, experiencing an epiphany. It felt great! After all those months of failure, I finally came to a point I was genuinely happy with my product. It didn’t stop there. Read more>>

Marlena Groomer

I started teaching swimming when I was 16. I was asked to teach children with special needs private lessons and loved it. From there, I got into weight training and teaching fitness classes. Then, at 18, I started a yoga course, personally for anxiety and insomnia. I received my degree in Geology and Philosophy yet never used them for my career. I just loved fitness too much. Read more>>

Kristen Steen

I was in a few friends’ weddings that fall and they had asked me to write on chalkboards and signs since I was “crafty”. After making a few seating charts and wedding program boards, I soon took on envelopes and calligraphy and eventually expanded into invitation and logo design. Read more>>

DeZell Mathews

DeZell and Nastassja could go on for hours about beauty and fashion without missing a beat. In 2016, DeZell lost Nastassja to cancer days before DeZell’s birthday. After a year, DeZell had an idea to keep Nastassja and her passion for beauty and fashion with other women on the go. Twentyish Thirty was created three days after DeZell’s birthday. Read more>>

Grace Sang Eun Lee

Do not be afraid to fail or change and do not let negative circumstances control you. Keep your head up and keep moving forward one day you will look back and think to yourself, “Wow thank God, I am not where I used to be!” Have the courage to speak up for yourself and others when necessary and always remember to be kind and helpful to others! 🙂 Read more>>

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