Today’s Small Business of the Day features an interview with Marsha Guillory, PhD. Please find our conversation below.
We’re thrilled to have the chance to ask you some fun questions today, but before we get started, can you introduce Guillory Candle Co., LLC to our readers.
Guillory Candle Co. is not just any old candle company – it’s about making your space smell amazing and feel cozy. Each candle is carefully handcrafted in Houston, Texas using natural and sustainable ingredients. We care about making high-quality candles, room sprays and wax melts that look stylish and smell amazing too. We want you to add a touch of luxury to your home with our clean-burning candles. Whether you like the warm and cozy scent of Chérie Amour or the fresh smell of Café Beignet, our candles will make your home feel like a comfy and stylish retreat.
What is the most important lesson you’ve learned building your business that you can share with those just starting out in their entrepreneurial journey?
One of the most important lessons learned in building Guillory Candle Co, a product-based business, is the significant difference in approach compared to my service-based businesses. This product business requires a significant understanding of inventory management, production processes, and upfront capital. Additionally, the marketing strategies differ greatly, as product-based businesses need to focus on tangible item promotion, while service-based businesses are about selling an experience or skill set. It’s a valuable insight that highlights the unique challenges and strategies required for me to successfully build two different types of businesses.
Marketing a product-based business involves a strategic approach that includes understanding the product’s target audience and developing positioning and messaging that resonates with them. It’s about creating a narrative about the product that highlights its benefits and differentiates it from competitors.
Contact Info:
- Website: www.guillorycandleco.com
- Instagram: @guillorycandleco
