Building Depth Over Scale: How Jen Kolb Is Clarifying Her Point of View in Interior Design

As Jen Kolb approaches five years at the helm of Jen Kolb Interiors, her studio reflects a natural evolution from momentum-building beginnings to a more architectural, disciplined, and place-driven practice. Drawn to classic and early modern forms, strong proportions, and interiors that feel collected over time, Jen’s recent rebrand wasn’t about reinvention—it was about alignment, ensuring the brand now clearly mirrors the thoughtful process, systems, and long-term perspective that define both her work and the clients she’s most excited to serve.

Jen, congratulations on approaching five years in business — can you share how your work and brand have evolved since you first started, and what prompted your recent rebrand?
When I first launched Jen Kolb Interiors, I was learning in real time.  Like many small businesses in their early years, the focus was on building momentum, saying yes, and establishing trust.  Over time, my work naturally became more architectural, more layered, and more rooted in a sense of place.  I’ve grown increasingly drawn to classic and early modern forms, thoughtful proportions, and interiors that feel collected rather than decorated.  The recent rebrand was less about reinventing and more about clarifying.  It reflects a studio that is more confident in its point of view, more intentional in its process, and more aligned with the projects and clients I serve.  It felt important that the brand visually and verbally match the work I’m creating today.

You’ve expanded your service offerings while keeping full-service design at the core. What inspired that shift, and how does it allow you to better meet clients where they are?
Full-service design will always be the foundation of Jen Kolb Interiors.  That said, as the business has matured, I’ve seen clear patterns in how clients need to be supported.  Not every project requires a start-to-finish engagement, but many still benefit from an experienced eye, strong architectural judgement, and thoughtful direction.  Expanding services offerings has allowed me to create entry points that feel intentional, rather than diluted, allowing clients to access the studio’s perspective at different stages of their process.  It also ensures that full-service work remains focused and well-supported, while offering flexibility for clients who may be navigating their projects at a different pace.  At its core, it’s about meeting clients where they are while maintaining a clear point of view and a consistent level of rigor across every engagement.

You mentioned building strong systems and processes behind the scenes. How have those foundations changed the way projects run and the overall client experience?
As the business has grown, I’ve been very intentional about creating clear systems, documented workflows, and defined touchpoints.  That structure has brought a greater sense of calm and predictability to projects.  Timelines are clearer, decisions are more informed, and communication feels more streamlined on all sides.  For clients, it creates a feeling of being guided and supported from the very beginning.  On the backend, it allows more space to focus on design, creative problem solving, and the level of detail that ultimately elevates the work.  The result is a more thoughtful process and a more consistent experience, regardless of project size or scope.

Your portfolio spans many styles, but you’re now looking to narrow your focus. What kind of projects and aesthetics feel most aligned with your personal style moving forward?
I’m increasingly drawn to projects that feel deeply personal and reflective of the people who live there.  I gravitate toward classic and modern design, particularly when it’s rooted in proportion, restraint, and a sense of history, which allows for interiors that feel collected over time, rather than trend-forward.  I’m most excited by residential projects where the goal is longevity with a focus on spaces that feel livable, enduring, and tailored to the client’s life and point of view.  I look forward to prioritizing quality, craftsmanship, and a point of view that celebrates individuality.

As you look ahead to the next chapter, what are you most excited about — whether it’s deepening vendor relationships, expanding your client base, or taking on a dream project like a vacation home?
I’m most excited about continuing to build depth rather than just scale.  Deepening relationships with the craftsmen, vendors, and collaborators who share my values has a direct impact on the quality of work, and that feels increasingly important to me.  I’m also energized by working with clients who are truly aligned with my values, people who value process, care about longevity, and see their homes as something to be thoughtfully considered over time.  And of course, I’m always drawn to projects that offer a strong sense of place, whether that’s a primary residence or a vacation home.  Ultimately, the next chapter feels less about doing more and more about doing better.