Today we’d like to introduce you to Christina Rodriguez.
Christina, please share your story with us. How did you get to where you are today?
I started out as a Makeup artist. From there, I started teaching the trade of makeup artistry to other women. I taught cosmetologist and beauty lovers marketing and branding courses that I designed myself. I was then contacted by the Small business Development Center who reached out to me about teaching a marketing class for small businesses. Since teaching is my passion I agreed and taught a class on Social Media and the impact it can make on a small business. From that day, two business owners, one owning a franchise of Mexican ice cream called La Michoacana asked if they could hire me to handle their social media accounts. What was a side hustle while I taught the trade of makeup artistry turned into what is now a full digital Agency.
Overall, has it been relatively smooth? Any advice for other women, particularly young women who are just starting their journey?
I would tell any woman starting on her journey to never give up and always believe in yourself.
Please tell us more about what you do what you are currently focused on and most proud of.
What do we do?
We have a partnership with the Grace Kingdom a cosmetic firm in New Jersey that helps you develop your own cosmetic formula.
We are a Full Digital Marketing Agency specializing in influencer marketing for the beauty, health, wellness and lifestyle industry.
We amplify your brand and take a proactive approach working with your brand in a collaborative manner to identify the most effective tactics and messaging that will align with your audience.
Project Planning and Strategy Development
Competitive Market Research and Analysis
Cross Department Relationship Management
Brand Positioning and Messaging
Identity Development
Content Strategy
The integrated design department at FBDA is experienced in all aspects of the visual development of online communication and marketing initiatives such as:
Design and Art Direction
Corporate Branding
User Interface (UI) Design
Usability Testing
Widget and Mobile Interface Design
Professional Photoshoot and Image Retouching
Animation and Video
Technology and Mobile
Responsive Website Design and Development
Adaptive Mobile Web Development
Custom Web Applications
Content Management Systems (CMS)
E-commerce Platform Integrations
Animation and Interactive Development
Platform & System Integration – New and Legacy
Digital Asset Management Centers (DAM)
Programming Languages: HTML5, CSS3, JavaScript, PHP, ASP.NET, JAVA, ActionScript, Flash, VB, C#
Widgets and Social Media API integrations
Mobile and Smart Devices Development
Database Management, Analysis & Strategy
Dedicated Cloud Hosting and Service Maintenance
Wireframes Development
Web Initiatives Consulting and Project Lead
Digital Marketing
Content Marketing
Original Content Development
Paid Media Planning and Buying
Search Engine Marketing and Optimization
PPC, Display, PLAs, Retargeting and Paid Social
Email Marketing
CRM Integration and Optimization
Multivariate Testing and Landing Page Optimization
Mobile Strategy
Digital Analytics Audit
Social Media and Blogger Outreach
Our team designs and delivers a unique social media plan tailored to your company’s needs.
Social Media Content Creation Including Photos, Graphics, Captions, Stop-Motion, and Videos
Community Management and Engagement
Original Content Development for all social platforms
Social Media Editorial Strategy and Planning
Advertising and Retargeting
Blogger/Influencer Outreach and Relationship Management
Creation and Fulfillment of Custom Tailored Product Boxes
Social Media Traffic Analysis and Insights
Photoshoots and Video Production
Produce, Shoot and Edit Your How-To Videos, Blogger & Influencer Engagements, Customer Base, Cause Campaigns and More
Integrate Photography and Video Into Campaigns
Product Photography
Creation of Supporting Graphics
Original and Informational Video for Use Through All Channels
For good reason, society often focuses more on the problems rather than the opportunities that exist, because the problems need to be solved. However, we’d probably also benefit from looking for and recognizing the opportunities that women are better positioned to capitalize on. Have you discovered such opportunities?
I believe because of the world wide web that there are many more opportunities for women. It’s not like ten years ago. The gatekeepers no longer exist. The digital world is open to all who do and make it happen.
Contact Info:
- Address: 5700 NW Central Drive Suite 260
- Website: www.thefitbeautedigitalagency.com
- Phone: 713-331-7886
- Email: hello@fitbeautedigitalagency.com
- Facebook: https://www.facebook.com/FitBeauteDigitalAgency/
Image Credit:
Brian Li, Vicky Lou, Christina Rodriguez
Getting in touch: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
