Today we’d like to introduce you to Lauren “Bobby Pen” Williams.
Thanks for sharing your story with us Lauren. So, let’s start at the beginning and we can move on from there.
I first took an interest in storytelling as a child. I remember being in love with creative writing when assigned in primary school. By the 5th grade, I began my school’s first-ever student newsletter which led to my first article in-print by the local newspaper at 14 years old.
Journalism captured my attention thanks to my aunt Lena Williams, who is an author and New York Times reporter who covered style and sports for 31 years. She quoted a 7-year-old “Bobby Pen” in the making as telling her colleagues at The Times, “I love words!” I guess I proved that often, even back then, because I got in trouble in class for talking too much. (*laughing*)
Going to college was never an option for me. I always knew higher education was my next step, so when my PSAT results came back and listed “Magzine Writer” as a suggest field of study, I took it as a sign that all my years of studying Teen Vogue and collecting Lil’ Bow Wow and B2K Word Up! Magazines had truly led. m to my destiny.
I applied to Temple University’s Journalism program and was accepted into the Magazine Writing program, class of 2010. As a student, I picked up the pen almost immediately, accepting an internship with men’s’ magazine Avenue Report during my freshman year. Its founder was a Temple alumnae who graduated just the year before. In this role, I interviewed my first celebrities as a general assignments intern. Music producer Jazze Pha and R&B singer Avant were among my first “phoners,” or interviews conducted over the phone.
This internship really helped set the tone for my overall career. I always had an affinity for music and performance art, so following my path to that world almost immediately truly felt like destiny. Hungry for more, I carried that passion to Temple University’s only student-run weekly newspaper, Temple News, as an Arts & Entertainment Reporter earning $50 per story. Through this position, my multi-media curriculum at TU, and my internship as Multimedia Journalist at Al Día News– the leading bi-lingual publication in Philadelphia covering local news and stories that impacted the Latin community, I explored the city, met a variety of creatives forging their own unique paths and learned to feel comfortable reporting from start to finish alone.
Here’s where life threw me my first curveball. I felt so confident upon graduation that I was prepared for my dream job in journalism. I had an above-average GPA. I had the experience. I had passion! Surely, I’ll land a job right after graduation, right? I didn’t. I got a lot of “no’s.” I made it through several rounds of interviews and writing tests for full-time employment and fellowship programs. The closer I was the more it hurt to hear “no,” but I never let that stop me.
To push back on the industry and prove myself, I created my own award-winning Entertainment & Lifestyle website TheBobbyPen.com in 2010. In less than five years later, I was named DMV Top 30 Professionals under 30 from WKYS 93.9 and Titan Arts Awards Blogger of the Year 2015. By then I had established relationships, hosted red carpets and secured my own interviews with top names like Miguel, Don Lemon, Nick Cannon, Carmen Electra, Snoop Dogg, Diddy, Angela Bassett and more.
I must also admit, that I spent a lot of time (and resources) freelancing and even free work in photography and video production just to network and be exposed to the power players that have helped me to level up. (This is a “Major Key” because having references who could vouch for my work and character made all the difference.)
Today, I have hosted red carpets at the BET Awards, GRAMMYs, Nickelodeon Halo Awards, ESSENCE Fest, SXSW, Maxim Hot 100, Soul Train Awards, Black Girls Rock! and more. I have made more than 30 international television appearances on ABC 20/20, TMZ Live, TV One’s NewsOne Now and BBC News. I have contributed to Forbes, REVOLT TV, ESSENCE, theGrio, Bold TV and BET Her.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a smooth ride at all. (*laughs*) I have met all types of challenges from homelessness to loss, but I do feel like my steps have been ordered. I’m grateful for my faith and the great people who have invested in me over the years. My network– my tribe, has sent me opportunities, put me in positions to advance and even submitted my name for opportunities without my knowledge.
This is why doing the work is so important. People need to see you and hear you in order to feel you. People need to know what you do and know that you will do it with excellence and integrity.
One challenge I had to overcome was myself. I didn’t always have a healthy self-esteem. It was hard for me to share my work online– let alone talk on-camera or on the radio, but I still decided to show up and grow into the person I was meant to be. People who meet me today find it hard to believe how nervous I am behind some of my most popular interviews. I’m shaking a lot of times even to this day, but I’ve learned to channel that energy differently. I had to learn to master myself.
Another setback was watching my mother slowly pass away. My mother was sick most of her life. Things got worse by the time I was a junior in undergrad. Her heart stopped the day before my 21st birthday. Only two months before graduation she had two amputations, but she still came to Philadelphia in a wheelchair to see me walk across the stage. That day was so weird for me, but I will always remember how happy she was to see me get that degree after she fought to be there to celebrate that achievement with me. I went back to D.C. that summer and took a year off from school to spend time with her. A year later, I enrolled in grad school at American University. I remember telling her she’d have to hold on another 18 months to see me earn my Master’s degree. The week before classes began, I remember checking her into the hospital the day I went to campus to get my books and laptop. My mother died during my first semester, the week before finals to be exact. I took a week to process but pushed through to complete my final and ultimately the program.
I’ve also experienced homelessness. Remember me mentioning “free work” above? Well, that’s how a lot of professionals in the industry end up with stories like this. While entertainment and media is a lot of fun, it doesn’t always pay the best. Sometimes it doesn’t pay (money) at all. Especially at the beginning of your career, you’re spending a lot of time proving yourself. While formal education is a great asset, I’ve come to learn that nothing beats experience. Even in some of my darkest moments, I was never alone. I have couch-surfed and pad hopped a lot, but that was only possible through the relationships I was building through every assignment.
My advice, as early as possible, learn financial literacy. Learn how to manage your income, save, invest and maintain your personal credit. In fact, if you’re a freelancer or run a small business, you can also build business credit. These are a few of the things I wish I better understood earlier in my career.
Sexism, ageism and even moments inappropriate sexual advances are also part of my story. Plenty of hurdles to overcome, but if it was easy everyone would do it right? Integrity above all else and things will work themselves out.
Alright – so let’s talk business. Tell us about Bobby Pen Creative – what should we know?
At this point in my career, I have established space for myself as a multimedia consultant, which has been a really cool transition.
As a blogger, I’ve contributed to networks and publications like The Shade Room, theGrio, The Source, The Washington Post, BET Her, Baller Alert, ESSENCE, Hello Beautiful, Hip Hop XD and more. In 2017, I launched Bobby Pen Creative, a full-service Marketing & Public Relations agency providing customized and impactful digital storytelling through brand development, writing services, graphic design, social media strategy and management, video and audio production and live events.
I’ve worked with clients big and small from independent artists and start-up companies to lifestyle brands like General Motors, Universal Music Group, Courvoisier, Lyft, Kia Motors, Warner Brothers Home Video, Polaris, Curls, and Minimo Skin Essentials.
Currently, I’m Contributing Writer for REVOLT TV, theGrio and HelloBeautiful. I also host #CultureTalks with Forbe’s Magazine’s (For)bes The Cutlure.
During the pandemic, I’ve been writing more long-form content which feels good. It takes me back to my roots. Today, media is consumed in sound bites, video clips, and headline scanning, but our audiences appreciate storytelling in a different way. I’m challenged to make my writing as colorful and vivid as possible on a wide range of subjects in Entertainment, Business and Social Justice. I’ve found myself diving deeply into the influence of Latinx culture in Hip-Hop and learning Patois in an interview with a Dancehall sensation. I’ve highlighted activists on the ground protesting through art and organizations. I’ve shinned lights on those African American’s breaking generational curses to create and scale their own businesses. It’s truly fulfilling.
I’m grateful to Isha and the many other women who have made space for me in this industry.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My tribe is vast and it’s near impossible to remember everyone who has sown into me a word of encouragement or advocated on my behalf. Likewise, there have been people who intended to stop me or slow me down who have also served as motivation and helped me get to the next step. Haters are the best inspiration sometimes, because a theif would never steal from an empty vault. I’ve had publicists like Candice Nicole and Syreta Oglesby continuously put me in position to win. My editors Isha Thorpe, Shamika Sanders and Natasha Alford for challenging me to be a better journalist while contributing to the legacies of the national publications they oversee. My aunts Lena and Gloria for praying with me and guiding me with their wisdom on those days I feel like I just can’t go on. To the early artists and celebrities who made time to interview with me because they saw my hustle– because they saw me be the one-man newsroom carrying my own equipment, setting it up and still looking flawless on-camera as the host. To my best friends Jessica Washington and Jamece Hackett for wearing my branded t-shirts, and showing up to my events, for being my staff early on, and investing financially in my success. Shoot! Thank you to the celebrities like Tank and Donell Jones who joined me on Instagram Live last week simply because I asked. I’m truly blessed to have a rich tribe of supporters who help me in various ways.
Contact Info:
- Website: TheBobbyPen.com
- Phone: (646) 883-5866
- Email: [email protected]
- Instagram: https://instagram.com/bobbypen
- Facebook: https://www.facebook.com/iambobbypen
- Other: https://g.page/bobbypen?we
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