Today we’d like to introduce you to Karen De Amat.
Karen, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
As with most entrepreneurial journeys, my story has sprawling twists and turns. But nothing really makes sense until I decided to launch Social Behavior and I still find myself so deeply in love with what I do every day.
Following 7 years in Finance at an Oil & Gas company, I took on a volunteer role in the marketing department. It brought out a character in me that I had been suppressing. I walked away from Corporate America and took a leap of faith into a full-time marketing career in the exotic car and luxury lifestyle industry. That role opened many opportunities and I soon shifted gears into the premium Tequila world as a Market Manager for a start-up Tequila brand, Riazul Tequila. Following that, I came back to Texas to work in a private members-only Club as their Marketing Membership Director.
My clients and colleagues noticed that in all my roles I harnessed social media as a platform to market the brands I was working in a creative fashion. They constantly applauded for me that, and I was able to close a lot of sales due to social media. Facebook was just evolving and I was growing with it and capitalizing on it.
In 2014 I decided to tie in my passion for healthy food and my area of expertise, Marketing, by creating my 1st start-up SoBe Fit Foods, a meal-prep delivery business. I was overly ambitious, ahead of the times (now it’s saturated), and severely underfunded. It was my first start-up. The business was successful and had potential, but after several unexpected trials and tribulation, I was defeated. I lost everything and I came back to Texas with nothing but the clothes on my back. But I never quite lost the will to overcome and succeed. In 2014, I founded one of the first Social Media agencies in Houston, Social Behavior, a fusion of Social Media + Consumer Behavior. And life hasn’t been the same since! Every day I’m proud yet humbled to be the Founder & President of Social Behavior.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The journey definitely has not been easy! There are several challenges that present themselves along the way when you’re trying to accomplish great things. I have put in blood and sweat equity in to get to where I am today, and even at Social Behavior, I’ve had employees disappoint me in unethical manners, I’ve had to take legal action to protect my business, I’ve had to sacrifice to make ends meet, I still burn the midnight oil and so much more.
But never does any of that deter me from my mission. And overall the common denominator is every single day I wake up with a renewed energy ready to serve. I wake up with an abundance of gratitude, joy, and peace. Every single day! Not one day, do I wake up feeling sorry for myself or for my setbacks, for my circumstance, or for my workload. We are blessed to be this busy!
Social Behavior – what should we know? What do you guys do best? What sets you apart from the competition?
Social Behavior is full-service Branding & Social Media Marketing Agency focused primarily on Hospitality, Real Estate, and Beauty & Wellness. We are female owned and thriving in one of the greatest cities in America, Houston, TX!
Social Media, regardless of network, is the most visited platform by any and all consumers worldwide. Different networks cater to different consumer demographics and the landscape is ever-changing. We know, understand, and keep up with the trends, so you don’t have to. We are a full-service Social Media Marketing Agency. When you choose us, we take over your social media accounts and become part of your team!
What sets us apart is that we perform a thorough evaluation of your business history, culture, and target demographic. We’ll then produce a brand marketing strategy specifically tailored to your business. A lot of similar agencies often jump right in, setting themselves and their client up for failure.
In addition to Social Media, we also have an in-house Design department that produces brand designs such as logos, info-graphics, social graphics, promotional materials, websites, etc.
What is “success” or “successful” for you?
Determination, Perseverance, Transparency, Goodwill. I think when those 4 elements are aligned, you set yourself up for success. I constantly iterate this to my team and I hope that I inspire them.
Pricing:
- Social Media Management Services start at $899/month
Contact Info:
- Address: 800 Town and Country Blvd Ste 300
Houston, TX 77094 - Website: www.socialmediahouston.com
- Phone: 8326108547
- Email: [email protected]
- Instagram: www.instagram.com/socialbehavior
- Facebook: www.facebook.com/socialbehavior
- Twitter: www.twitter.com/socialbehavior_
- Yelp: https://www.yelp.com/biz/social-behavior-houston-5
- Other: https://www.linkedin.com/in/karendeamat
Getting in touch: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
