Inspiring Conversations with Allison Evans of Branch Basics

Today we’d like to introduce you to Allison Evans. Them and their team share their story with us below:

Branch Basics is so much more than just a best-selling soap brand. For co-founder Allison Evans, the journey to creating a massively successful wellness business started with a health scare. While a senior in college, Allison’s PCOS turned into debilitating pain and total body breakdown. After seeing dozens of doctors, Allison turned to her Aunt Marilee – an environmental consultant who has spent the last 30 years researching how everyday chemicals impact our air quality and physical health. Marilee guided her through the process of #TossingTheToxins – a few simple swaps to her diet, personal care, and household care routines that immediately brought her relief and, eventually – total recovery. Allison teamed up with her best friend Kelly Love to find out how they could start a movement around detoxing our homes and get Marilee’s brain to the masses. To launch, they asked Marilee one simple question: What is the most toxic item in every American household? The answer – our cleaning products.

The three women launched Branch Basics in 2017 to offer the most human-safe cleaning product in the market – a single lifestyle swap that can dramatically reduce the harmful chemicals, VOCs and SVOCs in your home that undermine our health – from headaches and allergies to serious conditions. Their business is growing quite quickly, with 225 new customers a day on average, 300k average monthly site visits, and 260k+ IG followers. They also have some fun celeb devotees including Eva Mendes, the Schwarzenegger family, and Lauren Scruggs Kennedy. Their best-seller is their signature Starter Kit – featuring one multipurpose bottle of their plant-based, non-toxic cleaning Concentrate and five refillable bottles to replace nearly every cleaning product in your home.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Branch Basics’ signature Concentrate required exactly 100 iterations to get right – a lengthy product development process that took 18 months and nearly bankrupted their business. In the end, not compromising true ingredient safety or efficacy proved to be well worth it! Their customers are an integral part of the product creation. Because of the trusted community and loyal social media following, Branch Basics is confident in releasing products and learning from customer interaction to constantly integrate new formulations to bring the best product updates to market.

As you know, we’re big fans of Branch Basics. For our readers who might not be as familiar, what can you tell them about the brand?
At Branch Basics, safety is always the number one priority, especially when it comes to the creation of the brand’s formula. The multi-purpose formula is made using plant and mineral-based ingredients that meet the highest standards of safety. Branch Basics is MADE SAFE certified – one of the most stringent third-party certification labels for product safety. The MADE SAFE certification ensures that products are made without the 5,000+ toxic chemicals known to harm human and environmental health. As of today, only 4 brands of cleaning products hold this certification. In addition to the MADE SAFE certification, Branch Basics has won countless awards for their clean formula such as House Beautiful Family-Approved Awards, CleanEating Clean Choice Awards, Inc 5000 Awards, and more.

Branch Basics is committed to empowering customers with educational resources to help them draw connections between their health and their environments. Data shows that indoor air can be anywhere between 500 and 1,000x more polluted than outdoor air, and research has proven that the VOCs and SVOCs in indoor environments are harmful to physical, mental, and emotional wellbeing. Hiding in plain sight, VOC and SVOC compounds can be found in the everyday conventional chemical products (think: laundry detergent, scented candles, household bleach…) and even when these items are tucked away under the kitchen sink, they emit harmful chemicals into your indoor atmosphere and worsen air quality. Branch Basics provides consumers with a completely safe and non-toxic alternative to one of the most concentrated sources of harmful chemicals at home – cleaning products – in addition to resources for other categories like paint, furniture, and personal care products.

To further prove Branch Basics commitment to education, the brand publishes completely free and comprehensive blog posts, written by its founders, sharing with its readers any and all information available on living a non-toxic, healthy lifestyle. Blogs cover everything from healthy eating habits to stain-fighting tutorials to more comprehensive guides on removing toxins for your home. The Branch Basics Instagram, where blog content is also posted, has 262K followers. This is one of the most successful blogs on the Shopify platform, further evidence that by making this information readily available to consumers, Branch Basics is continually empowering their customers to take their health into their own hands.

Do you have any advice for those looking to network or find a mentor?
Be open to advice. Share your ideas and passion, and then listen and glean from those around you – especially those who have gone before you – even if it’s in a different industry/trade. Say yes to invitations/events/gatherings/conferences when you can, as you never know if you’ll meet that ONE person or get that ONE piece of advice that will propel you. God has put people in our paths when we’ve stepped out of our comfort zone!

Pricing:

• One bottle of our Concentrate ($49) can be used to make 20+ formulas for upwards of $100 in savings. This concentrate method breaks each bottle down to be around $2 !!

Contact Info:

• Website: https://branchbasics.com/
• Instagram: https://www.instagram.com/branchbasics/?hl=en
• Facebook: https://www.facebook.com/BranchBasics/

Image Credits
Branch Basics