Today we’d like to introduce you to Michael Briggs.
Michael, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Briggs TRUE is a brand that embodies the spirit, lifestyle, and TRUE flavor of Texas. Git Ya Some!
Who we are:
Briggs TRUE produces only top quality Gluten-Free, Fat-Free, MSG free and Lower Salt than competitive products. Briggs TRUE was built on direct to consumer internet sales and has slowly acquired a retail presence throughout the state and country.
Briggs TRUE is the passion and collaboration of Michael Briggs and Fritz Colinet. The duo designs and creates everything in the Briggs TRUE line themselves. From the recipes, website, artwork, social media and events, it’s all their work.
From our product recipes, labels, website, retail displays and event tents the duo originates every minute phase of the Briggs TRUE business. Although we use co-packers now, every product started in the kitchen with both partners tasting and improving until the recipes were to their high standards.
What we do:
Although we’re best known for our unique and award-winning Spicy Bourbon Bacon BBQ Sauce, Briggs TRUE produces over a dozen products ranging from and including… Texas Spicy Mustard Sauce, Texas Jalapeno Sauce, Ghost Pepper Sauce, Candied Jalapenos, Spicy Bourbon Bacon BBQ Sauce, Strawberry Habanero Jelly, Texas Seasoning & Rub, Cowboy CAJUN Seasoning, Texarribean Citrus Pepper, Texas Chili Mix
To date, our primary sales portal has been the www.BriggsTRUE.com website, a few select specialty retailers and local food events and festivals.
When – How we got here:
You would be hard-pressed to find anyone in the Texas food scene who has NOT tried, purchased or at least heard of Briggs TRUE products. Active supporters and volunteers of Houston Restaurant Weeks and the World Championship Bar-B-Q Contest, Briggs TRUE donates product, passion and time to many worthy community events.
Being extremely visible in the community we have spent the last four years building our brand and reputation, focused and obsessed on Quality. Now it’s paying off, by gaining new followers, customers and fans in the restaurant, pro Barbecue circuit, backyard, and home kitchen circles daily and weekly from around the country.
Current Objective
Our goal is simple, we want to align ourselves with quality companies and people that share our passion and vision for the growth of our brand. It is critical to our fan base to have access to our products. Especially in Texas. Briggs TRUE produces only top quality Gluten-Free, Fat-Free, MSG free and Lower Salt than competitive products. Briggs TRUE was built on direct to consumer sales and folks who want to take a “bit of Texas” home with them.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Finding the correct audience and getting in front of them was the biggest learning curve. The obvious wasn’t the most productive avenues and the target is moving every day.
The best surprise was the slow and steady growth of our online presence and sales.
Alright – so let’s talk business. Tell us about Briggs TRUE Texas Sauces and Seasonings – what should we know?
Y’all may know about Briggs TRUE Texas Sauces and Seasonings, but probably not the Briggs TRUE story. You see, it’s story about following my passion. As a boy, I enjoyed working in my grandmother’s garden, growing great tomatoes and chili peppers. Grandma taught me how to can foods from the garden, as well and, my passion was lit.
Then, as a college student, I hosted parties where I would grill something special, and anyone was welcome – as long as they brought some beer. Of course, this was my sly way to meet the cute girls on campus – but ah, that’s another story.
As time marched on, I began making gift baskets for friends and family – smoked meats, sauces, seasonings, and such, creating my own unique takes on classic flavors and developing my own recipes. I spent years working at it. I’d tried a lot of other sauces and seasonings. Some I liked but nothing that really did it for me. So I made my own.
Over the years, I’ve met some of the great chefs, grill and pit-masters – who taught me the secret to successful grilling – control your fire. That’s it. So, the takeaway, relative to my own recipes, was simple – focus on the basics. That’s a Brigg’s truth.
The game changed when I met Fritz Colinet who suggested that we start Briggs TRUE as partners. We shared a mutual passion and vision for what Briggs TRUE could be. We won awards in both local and national food competitions. We still do, which is why we’re confident that Brigg’s True products are of the best quality and flavors.
If you don’t know yet… you should “Git Ya Some!.” You can order online at BriggsTrue.com or buy at a local grocery or retailer.
It all started because I loved food, loved to cook and loved to bring people together. Food will do that, but great tasting food will keep ‘em coming back. So, take your grilling or cooking to the next level. Join the Briggs TRUE Crew and make each meal more memorable.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Over the years, I’ve met some of the great chefs, grill and pit-masters – who taught me the secret to successful grilling – control your fire. That’s it. So, the takeaway, relative to my own recipes was simple – focus on the basics. That’s a Brigg’s truth.
The game changed when I met Fritz Colinet who suggested that we start Briggs TRUE as partners. We shared a mutual passion and vision for what Briggs TRUE could be. We won awards in both local and national food competitions. We still do, which is why we’re confident that Brigg’s True products are of the best quality and flavors.
Contact Info:
- Website: www.briggstrue.com
- Phone: (832)-788-7071
- Email: [email protected] , [email protected]
- Instagram: https://www.instagram.com/briggstrue/
- Facebook: https://www.facebook.com/BriggsTRUE/
- Twitter: https://twitter.com/BriggsTRUE
Getting in touch: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
