May 8, 2017

Meet Andrew Sterling of Sterling Images Online in Austin

Local Stories

Today we’d like to introduce you to Andrew Sterling.

Andrew began his study of Photography at age 19. A native Texan, father of three, graduate of UT Austin with a degree in Psychology and minors in German & Fine Art, he was honored as Photographer of the Year in 2001, and was recognized with that same award in 2002. In 2003 he won Portfolio Photographer of the Year as well as Best Wedding Entry in a regional (5 state) competition. A number of Andrew’s portrait prints have won Merits Awards including the Distinguished Judges Award. Portfolio Photography of the Year for the State of Texas was awarded Andrew in 2006 and now again for a 2nd time. Here’s how Andrew describes his calling to photography:

* “The credit for my work should be given to a higher spiritual power working in my life.”
* “Photography is about sculpting with light and strong composition”.
* “I simply love all stages & categories of life.”
* “Being asked to photograph someone — them sharing their precious time, allowing me to capture private moments in time — is a great honor & privilege”.

Andrew considers himself a people person. By watching signals such as body Language and by listening carefully to his clients, he is able to relate to and capture their trust and enhance their confidence. Says Andrew: “The documentation is for them, not for me. I never want to place my clients out of their comfort zone just for self-promotion. Respecting the client is #1, and the method through which Life becomes art ” Some of the magazines he has created covers and editorials for are Austin Lifestyle, Austin Wedding Day, Austin Wedding Guide & N Side magazine. Over the years Andrew has photographed music, sports, political and business figures such as Townes Van Zandt, Steve Miller, Boz Scaggs, Brian Jones, Coach Darrell Royal, Coach Mac Brown, Coach David McWilliams, Governor Rick Perry and John Paul DeJoria. Andrew has ventured to destination photography opportunities in such places as Berlin, Mexico City, Aspen, & White Sands to name a few. “What we do for ourselves dies with us – what we do for others’ lives forever.“ – is a creed Andrew tries to live by . . .

He loves challenging shoots to keep himself fresh and on the edge. The best way to be ready and do interesting work is not to categorize himself into a box such as Wedding photographer, family, children… etc. Simply love all categories of life. Andrew considers himself a people person, and able to relate and capture the trust of the client on many different levels. Watching signals such as body language, listening carefully to his client the documentation is for them not for me Sterling images photographer states. Never wish to place the client out of their comfort zone just for self-promotion.

Respecting the client is number 1 by which Life becomes art and this will acknowledge Andrew’s work. What we do for ourselves dies with us-What we do for others’ lives forever – is a creed Andrew tries to live by.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As with almost any art form, there have been struggles. The struggles create the journey and the journey is the best part.

Please tell us about Sterling images Online.
Photography is my business and I specialize in fine art portraiture and Weddings. One of the things I’m most proud of is being awarded Photographer of the Year twice by the Professional Photographers of America.

My work is different than most because I love to think out of the box and create disturbingly interesting imagery.

If you had to go back in time and start over, would you have done anything differently?
People have asked me if I started over what would I have done differently. In retrospect, I would have started earlier in Life.

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