We’re looking forward to introducing you to Valerie Dickson. Check out our conversation below.
Valerie, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: Are you walking a path—or wandering?
I have officially transitioned professionally into fitness full-time. I am now opening my own Reformer Pilates and Group Fitness Studio. I am in a much happier place not only professionally, but as a mother and a wife. I am able to support my family and still have a successful career.
Can you briefly introduce yourself and share what makes you or your brand unique?
Valerie Dickson holds an Associate’s Degree in Culinary Arts, Bachelor’s in Hotel & Restaurant Management, and Master’s in Educational Leadership. During her educational career, she has developed and implemented several health, fitness, and nutrition programs throughout various school districts. Her passion to teach health and fitness was inspired by her own personal mistakes to teach preventive measurements to youth.
Dickson holds Fitness Certifications in CPR and First Aid and is also a Texas Certified Professional Educator of 6-12 Family Consumer Sciences which specializes in Nutrition, Mental, and Physical Wellness, and other life skills, Early Childhood to Twelfth grade in both Physical Education and Health.
Throughout her professional fitness career she has obtained several fitness certifications:
ISSA Certified Pilates Instructor
ISSA Barre Instructor
ISSA Certified Group Fitness Instructor
ISSA Certified Personal Trainer
ISSA Certified Nutrition Coach
I am currently working towards my national yoga and reformer Pilates certifications.
I have fully transitioned into fitness full-time and will be opening my own Reformer Pilates and Group fitness studio featuring the following formats: Reformer Pilates, Yoga, Mat Pilates, Barre, both heated and standard.
Grand Opening September 13, 2025 9:00am-1:00pm. 4665 Southwest Freeway Suite 217 Houston, Texas 77027 located in Fan Club Heath & Fitness Gym Facility.
The overall studio vision is to expand into other group fitness formats such as strength, cycle, and dance and offer a full group fitness studio with all formats and a separate studio for an event space for fitness events.
However, we want to start out small and ensure the financial success of the studio space before expanding. We will offer classes and host events for bridal showers, bachelorette parties, birthdays and other events. We are currently offering a fitness studio and event space as 1 space until we are able to expand into a larger space.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What relationship most shaped how you see yourself?
Loosing my mother 3 years ago truly changes me in all aspects of my life. It was a healing and learning process, but I am a much stronger person now going through the grieve process. It was difficult showing myself grace during the healing process, but I was glad I went through the process. I am healthier and stronger now for going through this process. I hope I can inspire others in my community to become healthy mentally, physically, and spiritually which is the goal of Fierce Fit Factory to provide an all inclusive wellness fitness facility to meet the needs of all levels in all aspects.
What’s something you changed your mind about after failing hard?
I had a previous business before that was not successful however, I learned a lot from that experience which is making this process much easier. I actually worked in the fitness industry professionally for 6 years, networked with various companies, and received several certifications and training to enhance my skills as a professional and as a business owner. I am partnering with Mr. Lee Schuppenhauer of Fan Club Health & Fitness gym facility in Houston, Texas who has been in operation for the last 16 years. I am proud to be collaborating with Mr. Lee with my new Reformer Pilates and Group Fitness Studio.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief or project you’re committed to, no matter how long it takes?
Entrepreneurship has been an overall goal throughout my adult life. My studio vision is to have group fitness, group fitness events, childcare center, and reformer pilates and yoga school. This will take years however, I know that I have the drive and vision to be successful. As a business owner it is important to give back to others and your community which to me is the most important of being a business leader. Helping others and impacting your community.
Okay, so before we go, let’s tackle one more area. When do you feel most at peace?
I feel most at peace in the group studio or on ice. I used to be a competitive figure skater when I was younger and ice skating has always brought me peace when I was stressed or struggling with things throughout my life. It is my space to get my thoughts, emotions, and relieve stress in a healthy way.
Transitioning into fitness full-time has brought more physical and mental peace to my body. I am almost off all of my medications and my personal relationships are healthier and stronger because I have more time to spend on time on my family and other personal relationships. I am down 170 pounds so far and still loosing. I am a walking testimony that no matter what life throughs at you through consistency and staying focused you will come out on top.
Contact Info:
- Website: https://fiercefitfactory.com/
- Instagram: https://www.instagram.com/fierce_fit_factory/
- Facebook: https://www.facebook.com/FierceFitFactory1
- Youtube: https://music.youtube.com/@V3xena
