Today we’d like to introduce you to Tracy Cowley.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I opened my first StretchLab studio at Hughes Landing in May 2020, right in the middle of the pandemic. Despite the challenges, it quickly became clear that StretchLab offered an essential service that truly made a difference for clients.
Assisted stretching is one of the few modalities that actually changes how muscles move and function. Much like physical therapy, it takes consistency and care — but the results can be life-changing.
The passion for helping people live better, move better, and feel better is what first attracted me to the StretchLab franchise. Over the years, my studios have heard hundreds of stories from clients who have avoided surgeries, reduced medications, minimized injections, helped them heal after surgeries and regained mobility they thought was lost.
At StretchLab, the philosophy is simple: mobility is longevity. Myself and my team are dedicated to helping clients achieve their goals and maintain movement for life — whether it’s an athlete training for competition, a weekend golfer, or a senior who wants to stay active and independent.
Following the success of my first studio, I opened a second location in Conroe in January 2024, continuing our mission to bring the benefits of assisted stretching to even more people in the communities.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I opened my first StretchLab studio at Hughes Landing in May 2020, right in the middle of the pandemic. The first couple of years brought unique challenges — community outreach was limited, and many people were struggling to find balance and connection. But for our clients, the studio quickly became a safe oasis — a place to escape, de-stress, and feel better during a difficult time.
Alright, so let’s switch gears a bit and talk business. What should we know?
StretchLab: Expanding Flexibility and Wellness Across North America and throughout the World.
StretchLab, the leading brand in one-on-one assisted stretching, continues to make national headlines for its rapid growth and dedication to helping people move and feel better. With over 500 studios now open across North America—including international locations in Australia, Canada, Mexico, Kuwait, and Japan—StretchLab is redefining how people approach flexibility, recovery, and longevity.
The brand was recently ranked #2 on the Franchise Times “Fast & Serious” list for its strong sales and unit growth between 2021 and 2023. StretchLab also became the official stretching partner of Major League Pickleball, aligning with one of the fastest-growing sports in the country.
StretchLab’s momentum continues with new studio openings in Waikele, Hawaii, and Bellevue, Washington, as well as its expansion throughout Florida—where it earned a 2024 “Best of Florida” award. The company has also launched “All Access,” a new membership that allows members to stretch at any participating location nationwide, offering unparalleled flexibility for clients who travel or move frequently.
StretchLab was featured in Athletech News, and CBS News Chicago, where they’ve discussed the brand’s innovative technology, like Physmodo MAPS, used to track clients’ mobility and progress.
StretchLab specializes in one-on-one assisted stretching, helping clients move and feel better through customized flexibility and mobility programs. Every session is led by a trained Flexologist, who uses advanced techniques such as Proprioceptive Neuromuscular Facilitation (PNF) stretching to safely and effectively improve range of motion, reduce tension, and enhance overall performance.
Customized Plans: Each session is tailored to your personal goals — whether that’s improving athletic performance, easing muscle tightness, supporting injury recovery, or enhancing daily movement. Our Flexologists complete a proprietary 60+ hour certification program covering anatomy, physiology, and hands-on stretching techniques to ensure a safe, results-driven experience.
Assisted Stretching: Sessions are performed on a custom bench, where your Flexologist safely guides you through each movement for optimal results.
PNF Technique: This proven method involves gentle resistance and release cycles to help muscles stretch more deeply and effectively.
Session Options: Choose between 25-minute or 50-minute sessions based on your needs and goals.
Additional Services: Many locations also offer Normatec Compression Therapy to boost recovery and circulation, as well as group stretching sessions for a shared wellness experience.
At StretchLab, we believe mobility is longevity — and every stretch brings you one step closer to feeling and performing your best.
StretchLab specializes in one-on-one assisted stretching, helping clients move and feel better through customized flexibility and mobility programs. Every session is led by a trained Flexologist, who uses advanced techniques such as Proprioceptive Neuromuscular Facilitation (PNF) stretching to safely and effectively improve range of motion, reduce tension, and enhance overall performance.
Can you talk to us a bit about happiness and what makes you happy?
I love spending time with my family, my friends and my dogs. I’m a passionate animal rescue advocate and regularly volunteer at the Montgomery County Animal Shelter, where I help walk shelter dogs and take foster dogs out for the day. I also donate to support rescue efforts and help save as many animals as possible. Beyond that, one of my favorite parts of owning StretchLab is interacting with our members—seeing their progress and the positive changes in their lives is truly rewarding.
Pricing:
- $49 – 50 Min INTRO Session
Contact Info:
- Website: https://www.stretchlab.com/location/hugheslanding
- Instagram: https://www.instagram.com/stretchlabhugheslanding/?hl=en
- Facebook: https://www.facebook.com/stretchlabhugheslanding/
- Youtube: https://www.youtube.com/channel/UCE7ASlSWBKwwMteai5hsc_Q
- Yelp: https://www.yelp.com/biz/stretchlab-the-woodlands
- Other: https://www.stretchlab.com/location/conroe
Image Credits
Stretch Sessions and Therapies
