We recently had the chance to connect with Alex Blair and have shared our conversation below.
Alex , it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do you think others are secretly struggling with—but never say?
I would say motherhood.
Can you briefly introduce yourself and share what makes you or your brand unique?
I am the owner and CEO of Heels and Horsepower. I was born and raised in Fortaleza, Brazil, with three brothers and sisters. There, I attended a Catholic girls’ school and then pursued a degree in Geology at the University Federal of Ceará. Brazil is a fascinating country where people love football, samba, the beach, and Formula 1. We love all things that make us happy. In 1996, I moved to England with my newborn daughter, Alice, and husband, lived a quiet life, and studied English at West Sussex University. Three years later, I moved to Houston, where my son, James, was born, and I did some work for Petrobras America, a Brazilian oil company. Helping people in need was crucial; I am a former Recipe for Success Foundation board member and a 2015 Fashion Gene Award recipient. I have also been involved in Let the Fashion Begin (a Texas Children’s Hospital benefit), chaired the Opening Night for HGO, Fund for Teachers, and IWrite. In the past decade, I have also served on the board of Unicef in the southwest region and am a supporter of the Houston Grand Opera and the Houston Symphony League.
As a fashion lover, I have been featured on many occasions as one of the bells of the ball for the HGO Ball and Culture Map style files and other Houston-based magazines.
In 2022, I took over ownership of Heels and Horsepower to unite like-minded women through friendship and enable them to showcase their love, appreciation, and knowledge of all things automotive. We are a members-only car club. Our club hosts two to four official events and a few pop-ups across Houston’s Uptown and River Oaks neighborhoods yearly. We have two membership levels, Personal and Concierge, although all members are guided by our rules and regulations handbook. Prospect members are accepted following an existing member’s referral and an application submitted through our website. At all our events, we combine fashion, fun, and a passion for cars. Our members are entrepreneurs, lawyers, housewives, artists, socialites, and car enthusiasts who share a common goal: to cultivate lasting relationships among others and unite like-minded women through friendship and empowerment.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What breaks the bonds between people—and what restores them?
Trust is what bonds people, and losing it can break those connections. It is one of the worst feelings a person can experience, affecting friendships, marriages, and families.
I believe that restoring trust requires a tremendous amount of effort, and it can be quite challenging in any relationship.
If you could say one kind thing to your younger self, what would it be?
Don’t be too hard on yourself, and remember to find happiness no matter what life throws your way.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What would your closest friends say really matters to you?
I have a few close friends whom I often rely on for advice and support, and I value their opinions. It is important to be friends with someone who shares similar life views and perspectives.
Okay, so before we go, let’s tackle one more area. What are you doing today that won’t pay off for 7–10 years?
While social media offers valuable connections and information, it’s essential to be mindful of how we spend our time. By focusing on what truly matters, we can cultivate a more meaningful and fulfilling life.
Contact Info:
- Website: http://heelsandhorsepower.org/
- Instagram: https://www.instagram.com/heelshorsepower/
- Facebook: https://www.facebook.com/heelshorsepower/
- Youtube: Heels and Horsepower @heelsandhorsepower7851
Image Credits
Personal Picture
Credit to Shane Dante
