Today we’d like to introduce you to SoHaus Marketing.
Hi SoHaus , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
SoHaus Marketing really started from the three of us, Paula Urdaneta, Maria Arenas, and Angel Benavides bringing together different backgrounds, personalities, and strengths with one shared vision: to build a creative agency that felt modern, personal, and genuinely invested in the brands we work with.
Our backgrounds are different, but that’s ultimately what made SoHaus work. Between the three of us, we brought experience in marketing, public relations, social media, content creation, business development, sales, strategy, and working directly with clients across different industries. We saw how quickly social media was changing and how many businesses knew they needed to be online but didn’t necessarily know how to create content, build a strategy, or turn their presence into something that actually supported their business goals.
That’s where SoHaus came in.
We started by helping businesses with social media and content creation, but as our clients grew, we grew with them. What began primarily as social media management evolved into a much more comprehensive creative and digital marketing agency. Today, we work with brands on everything from social media strategy and management to professional content production, photography, paid advertising, influencer marketing, branding campaigns, and digital strategy.
One of the biggest parts of our journey has been learning how to combine creativity with strategy. We love creating beautiful, engaging content, but we also understand that content has to serve a purpose. Whether the goal is brand awareness, community building, lead generation, sales, or simply helping a business tell its story better, we want there to be intention behind what we create.
We’ve also had the opportunity to work across so many different industries, from food and consumer brands to healthcare, real estate, law, beauty, hospitality, and local Houston businesses. That variety as a bilingual social media marketing business has challenged us creatively and helped us become very adaptable as an agency.
Getting to where we are today definitely didn’t happen overnight. There have been long shoot days, late nights editing and planning, learning experiences, risks, and plenty of moments where we’ve had to figure things out as entrepreneurs. But we’ve continued to grow because the three of us genuinely complement one another. We each bring something different to the table, and we’ve learned how to turn those differences into one shared vision for SoHaus.
More than anything, we’re proud that we’re building something together. We’re still growing, evolving, and dreaming bigger, but seeing SoHaus become a trusted creative partner for the businesses and brands we work with has made the journey incredibly rewarding.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
One of the biggest risks we took was making the decision to leave our jobs and fully commit to SoHaus. Walking away from the stability of a traditional job to build something of our own was exciting, but also scary. There was no guarantee that it was going to work. We had to believe in the business, believe in each other, and trust that the work we were putting in would eventually pay off.
There have been plenty of late nights, difficult conversations, learning experiences, clients or opportunities that weren’t the right fit, and moments when we’ve had to completely rethink how we were doing things. Building a business while also trying to grow it has pushed all three of us outside of our comfort zones in different ways.
But taking that risk has also been one of the most rewarding decisions we’ve made. We’re still learning, evolving, and figuring things out as we grow, and we don’t think that ever really stops when you’re an entrepreneur. Looking back, some of the moments that felt the most uncertain or challenging at the time are the same moments that pushed SoHaus forward and helped shape the agency we have today.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
SoHaus Marketing is a Houston-based creative and digital marketing agency specializing in social media management, content creation, digital strategy, paid advertising, and influencer marketing. At the core of what we do is helping brands figure out how they should show up online, and then actually bringing that vision to life.
We work with businesses across a wide range of industries, from food and consumer brands to healthcare, real estate, law, beauty, hospitality, and other local businesses. Because every brand is different, we don’t believe in a one-size-fits-all approach. We take the time to understand the business, its audience, its personality, and its goals before building a strategy around it.
Content creation is definitely one of the things we’ve become known for. We love taking an idea from concept to execution, developing the strategy, writing scripts, planning the creative direction, coordinating shoots, filming, producing professional and organic-style content, and then figuring out how that content can be used across social media and paid campaigns.
Something else that is very important to who we are as an agency is that we are bilingual. We work in both English and Spanish, which allows us to help brands communicate authentically with different audiences and communities. Especially being based in Houston, we understand how valuable it can be for a business to connect with both English- and Spanish-speaking consumers. For us, bilingual marketing isn’t simply translating a caption from one language to anothe, it’s understanding the culture, the tone, and how people actually communicate so the content feels natural and relatable in either language.
What really sets SoHaus apart is how involved we are. We don’t want our clients to feel like they hired an agency and then disappeared into a system. We become genuinely invested in the brands we work with. We’re constantly communicating, brainstorming, watching trends, adjusting strategies, and looking for new opportunities for our clients. In many ways, we become an extension of their team.
The three of us also bring very different strengths to SoHaus. Between creativity, strategy, communication, business development, client relationships, and execution, we’re able to look at a brand from multiple perspectives. We think that balance has played a huge role in the type of work we’re able to produce.
Brand-wise, one of the things we’re most proud of is that SoHaus has developed its own personality. We wanted to build an agency that was professional and strategic. We’re creative, energetic, hands-on, multicultural, and very much ourselves. Our clients get to know the people behind the agency, and we think that personal connection is incredibly important.
We’re also proud of the trust our clients give us. Being handed someone’s brand, something they may have spent years building, is a big responsibility. Seeing the content we create go live, watching a client become more confident on camera, seeing engagement grow, helping a campaign come together, or watching a business reach new people because of something we created is extremely rewarding.
Ultimately, we want people to know that SoHaus is about more than just posting on social media. We’re storytellers, strategists, creators, and partners. Our goal is to understand what makes a brand special and find creative ways to make other people see it too — in English, in Spanish, and in a way that feels authentic to the audience we’re trying to reach.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
There are so many ways to work with and connect with SoHaus! Businesses and brands can work with us through social media management, content creation, digital strategy, paid advertising, influencer marketing, branding shoots, and custom campaigns. Whether someone needs ongoing support or simply wants help bringing a specific creative idea or campaign to life, we’re always open to having that conversation.
We also love collaborating. We’re always interested in connecting with local businesses, creators, influencers, photographers, studios, brands, and other creatives. Houston has such an incredible entrepreneurial and creative community, and we really believe there is room for businesses to support one another, collaborate, and grow together.
The best way to support us is simply to follow our journey, engage with our work, share our content, recommend us to a business that may need marketing support, or reach out and say hello. Referrals and word of mouth have been incredibly meaningful to us because there is no better compliment than someone trusting us enough to recommend SoHaus to another business.
And if you have a brand, a business, or even just an idea and you’re not sure where to start, reach out. We love sitting down with people, hearing their vision, and figuring out how we can help bring it to life.
At the end of the day, SoHaus was built around connection — between the three of us, with our clients, and with the community around us — and we’re always excited about who we’ll get to create with next.
Contact Info:
- Website: https://www.sohausmarketing.com/
- Instagram: https://www.instagram.com/sohausmarketing/
- Other: https://www.sohausmarketing.com/portfolio
