Today we’d like to introduce you to Nataly Serrano.
Hi Nataly, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My name is Nataly Serrano, and I am a REALTOR with Surge Realty, in Houston, TX. I am a native Houstonian and though my career has taken me outside of the city and introduced me to different sides of real estate, Houston has always been home. Prior to real estate, I spent seven years working in the oil & gas industry. Like many of us during the pandemic in 2020– my work changed, and I began working from home. I eventually realized how much I missed interacting with people, building relationships, and connecting with a community beyond the computer screen and within traditional 9-5 hours. I moved to Brenham, TX (a small town about an hour from Houston) in 2022. It was a new chapter in my life (while still working remote) and I wanted to find ways to meet people, make friends and become connected and involved in a community– so I got my real estate license. My original motivation wasn’t to make money, it was to make friends. The women in that small town showcased open houses in the most chic way — with glamour, charcuterie boards, lots of beverage options and tons of cute photos posted on Instagram. I wanted to make new friends, connect and interact with people after spending so much time working from home. I never imagined that a decision made for personal reasons would eventually become such an important part of my professional identity & career.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As I began my real estate journey in the Brenham area, I was introduced to the farm & ranch side of real estate. It is one of the toughest markets to learn. As a city girl, that was a different market from the Houston real estate landscape I grew up around. My background in oil & gas gave me extensive professional experience and technical knowledge, but transitioning to a completely different industry required me to start at the bottom and I had to embrace being a full time ‘learner’ again. Looking back, that season in Brenham was an important part of my foundation in real estate.
I moved back to Houston in June 2025. Returning to my hometown was both a personal transition and a professional turning point. I transitioned from a land / farm & ranch market into Houston’s diverse, fast-paced lot & block, residential and investment friendly opportunities. Returning to Houston wasn’t simply about picking up where I left off, it meant starting over (again) in a new buzzing and competitive industry. I had to reintroduce myself to the market, continue building relationships, grow my brand, and establish my place in a much larger professional landscape— all from scratch! Huge thanks to my broker, Robert Villanueva at Surge Realty for scouting me, and allowing me to join his brokerage, without joining Surge Realty, I don’t think my transition back to H-Town would’ve been so smooth and for that I AM THANKFUL!
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
For me, success isn’t about just closing transactions. It is about building trust, creating lasting relationships, and becoming a resource people feel confidence recommending to their family and friends. I believe in educating my clients rather than overwhelming them. Buying or selling a property can be intimidating, especially when someone is navigating the process for the first time. I want my clients to understand the decisions and numbers in front of them, feel comfortable asking questions, know their interests matter and if necessary, knowing when to walk away if a property is not for them (yes, I encourage this, especially when making one of the biggest financial decisions of your life).
How can people work with you, collaborate with you or support you?
You can connect with me through Surge Realty at thesurgerealty.com, reach out to me directly at nserranosells@gmail.com or my Instagram – @nat_sells_texas
I would love to connect with you!
Contact Info:
- Website: https://www.thesurgerealty.com/
- Instagram: https://www.instagram.com/nat_sells_texas/?hl=en
- Facebook: https://www.facebook.com/nataly.serrano.86812
