Today we’d like to introduce you to George Rosas.
George, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was previously an emissions reduction specialists focused on mitigating harmful mobile source emissions. The years of experience in dealing with the Texas Commission of Environmental Quality (TCEQ,) combined with the reality and urgency of our diminishing water supply capacity, lead me directly into the irrigation industry.
To be clear, we have a water supply capacity problem not only here in Texas, but globally. This is a tremendous challenge that will require the effort of us all. Most especially, in my opinion, those of us that utilize the convenience of a landscape irrigation system.
Landscape irrigation systems are responsible for 70% of total water usage. Sadly, over half (50%) of this is squandered usage. Clearly, the irrigation industry has failed miserably. As an industry we must take direct responsibility for this failure because according to Texas law, we are.
Therefore, I thought I might be able to put my experience to good use and help put together water conserving strategies to preserve our most precious resource–water. The data clear indicates that the low-hanging fruit for water conservation is in landscape irrigation.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been an extremely difficult road so far. Unfortunately, the labor intensive inherent nature of this industry sets a false premise to potential customers that has morphed into multiple challenges resulting in the current wasteful and unsustainable practices. Through my experience and research I believe that by focusing our energies on the following major challenges, we can mitigate most, if not all, of the problems;
1) Consumer/end-user naivety: Consumers must be educated to become responsible users of water. This can and should be accomplished through local and mass media, irrigation stakeholders, and local, state, and federal governments.
2) Regulating agency enforcement: The local and state regulating agencies must be able and willing to enforce laws/rules/codes that are already in the books. Lack of enforcement directly encourages unlicensed and incompetent individuals to design, install, and maintain shabby irrigation systems that are expensive to maintain and waste a lot of water. Additionally, lack of enforcement creates large pricing discrepancies for services between licensed professionals whom are monitored and held responsible to maintain additional costs such as licensing, continuing education, insurance, etc and unlicensed impersonators who carry no responsibilities or additional costs and completely disregard state and local laws.
3) Stakeholder accountability: Stakeholders, including but not limited to, original equipment manufacturers (OEM’s) and suppliers, developers, builders, landscape management providers, water purveyors, internet lead generators and licensed irrigators all need to be held equally accountable.
I prioritize these challenges with the consumer/end-user naivety, because ultimately it’s the consumer that will be held financially responsible for all landscape irrigation shortfalls. Under the current “business-as-usual” environment, where you have unlicensed, unlawful and unaccountable impersonators bidding for the same jobs as licensed, law abiding, accountable professionals, a naive consumer, already financially strapped, or greedy stakeholders concerned only with the bottom line, will almost always go with the lowest bid.
To be sure, every stakeholder mentioned above profits from landscape irrigation, and does so at the expense of the consumer/end-user (landscape irrigation costs are tacked on or added to the costs of products and services for which the consumer is directly paying for.) In the end, the consumer will continue to remain financially responsible for higher maintenance and water usage costs due to substandard systems and shabby workmanship. Furthermore, we just cannot continue to waste our precious water.
Additionally, keep in mind that these financial burdens are occurring now before we even begin to consider the inevitable huge costs of major water infrastructure rebuilding that our country so critically needs.
Water Care Services – what should we know? What do you guys do best? What sets you apart from the competition?
Water CARE Services is all about caring for our most precious resource-WATER. The process to do so is by diligently making sure that every decision made revolves around and is based on three words; conservation, conservation, conservation. This provides for simple yet powerful guidance and focus.
What we do daily is provide irrigation system maintenance and repair services for homeowners. More importantly, our ultimate goal is to leverage this small opportunity of providing these services with the delicate task of educating these homeowners.
We strife to properly inform the customer that their return on investment is clearly higher when conservation best practices are implemented; that conserving water translates into cost savings for the homeowner.
We are committed not fall into the “business as usual” process of conducting business. In other words, Water Care will never allow an unlicensed individual to perform any service without proper onsite licensed supervision. We will never compromise our “conservation” based decision making process for the sake of closing a deal.
What moment in your career do you look back most fondly on?
The proudest moment for me has everything to do with my caring customers. What makes me the most proud of this mission is when I come across a customer that really cares and desires to learn and do the right thing when it comes to their water usage. Such customers compassion and high-mindedness provide me with the fuel to continue on with this mission despite the all the business-as-usual barriers, misinformation, and distractions that I confront daily.
Contact Info:
- Address: 5773 Woodway Dr # 103 Houston, Texas 77057
- Website: www.h2oservices.care
- Phone: 8884062022
- Email: [email protected]
- Yelp: Water CARE Services
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