We recently had the chance to connect with Cynthia Facundo and have shared our conversation below.
Hi Cynthia, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What makes you lose track of time—and find yourself again?
I love building things and learning new ideas and new ways of doing things. When I was younger, I loved putting together model cars. I would get lost in it. My uncle showed my how to make a bow and arrow and make things like little chairs. Now I love to build dashboards and learn anything new I can. I get lost in learning. I have been called a sponge.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Cynthia Facundo, founder of The Bookkeeping Key, where we help business owners find clarity and confidence in their numbers.
My background is in bookkeeping and advisory services, but my passion is making the financial side of business feel calm, human, and empowering. Too often, entrepreneurs feel stressed or disconnected from their finances — my goal is to change that.
At The Bookkeeping Key, we focus on blending structure with empathy. We create systems that not only organize the numbers, but also tell the story behind them — so our clients can make confident, informed decisions about their growth.
What makes our firm unique is the way we connect practical financial clarity with personal peace of mind. Whether we’re supporting a therapy practice, a startup, or a growing local business, our approach is about balance — simplifying complexity so owners can focus on what they do best.
Right now, we’re expanding our client tools and advisory programs — helping more businesses grow strategically through better planning and insight.
Amazing, so let’s take a moment to go back in time. What breaks the bonds between people—and what restores them?
What breaks the bonds between people, I think, is disconnection — when we stop listening, stop giving each other grace, or start assuming instead of understanding. Whether in life or in business, relationships fracture when trust fades and communication becomes surface-level instead of real.
What restores those bonds is presence — showing up with empathy, honesty, and consistency. In my work, I’ve seen how simply listening, responding with kindness, and following through can rebuild trust one step at a time.
I believe people reconnect when they feel seen and safe again — when the focus shifts from being right to being real.
What did suffering teach you that success never could?
My mother used to ask me why I allowed myself to suffer, and I told her, “because it taught me humility.”
Suffering has a way of stripping away everything you think you control — it makes you listen, slow down, and see life with softer eyes. It taught me that strength isn’t about avoiding pain; it’s about allowing it to shape you without hardening you.
Success often celebrates achievement, but suffering teaches compassion — for ourselves and for others. It reminds me that empathy is born in the quiet moments when things fall apart, and grace comes from choosing to rise anyway.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest lies my industry tells itself is that numbers alone are enough — that accuracy automatically equals understanding.
Bookkeeping is often presented as a purely technical service, when in truth, it’s a deeply human one. Behind every spreadsheet is a person trying to make decisions, carry a vision, or keep a dream alive. When we reduce it to data, we lose connection to the story those numbers are trying to tell.
Another lie is that busyness equals success. Many firms chase volume instead of value, but growth without purpose eventually leads to burnout. True success in this field comes from clarity, communication, and care — from helping clients feel calm and confident in their financial journey.
“Numbers tell a story — but only if we listen with empathy.”
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
I hope people say that I made things feel a little clearer, a little calmer, and a little kinder.
That I listened — really listened — and helped others see their own strength through the details they once found overwhelming.
I don’t need to be remembered for building a big business. I want to be remembered for building trust, for helping people feel safe with their numbers, and for leading with empathy and grace.
More than anything, I hope people say that I helped them believe they could do hard things — and that I did it with heart
Contact Info:
- Website: https://www.bookkeepingkey.com
- Linkedin: https://www.linkedin.com/company/bookkeeping-key-pllc
- Facebook: https://www.facebook.com/bookkeepingkey
- Yelp: https://www.yelp.com/biz/the-bookkeeping-key-spring
- Youtube: https://www.youtube.com/@BookkeepingKeyPLLC
