We’re looking forward to introducing you to Peter Burnett. Check out our conversation below.
Good morning Peter, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What is something outside of work that is bringing you joy lately?
Outside of work, my daughter brings me joy daily. Watching her grow up and develop as a young lady has been a blessing. She is a high achiever both academically and athletically and seeing her excel brings me great joy.
Can you briefly introduce yourself and share what makes you or your brand unique?
I am Peter Burnett and my brand is Inviktus Fitness. I specialize in coaching natural athletes, both those pursuing a healthier lifestyle and those preparing for bodybuilding competitions. Fitness for me is more than just training the body; it’s about building resilience, discipline, and confidence that carries into every area of life.
I’ve built my brand around making fitness approachable, sustainable, and inspiring for people at all stages of their journey. What makes my work unique is that I combine real, personal experience with practical strategies which helps others not just transform physically, but mentally and emotionally as well. Having walked the journey myself, facing setbacks, learning consistency, and discovering what truly works, I’m able to connect with clients on a deeper level and guide them in ways that go beyond just workouts and meal plans.
Right now, I’m focused on encouraging athletes and everyday people to push past limits, stay consistent, and discover the best version of themselves. Whether it’s stepping on stage, reclaiming their health, or simply becoming stronger and more confident, I’m passionate about helping others see that fitness is not just about transformation, it’s about empowerment, growth, and living with purpose.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who taught you the most about work?
My mother and father taught me the most about work, not through lectures, but through the lives they lived. They immigrated to this country from Jamaica with very little, yet they worked tirelessly to provide for our family. If I never knew anything else about them, I know without a doubt that they were extremely hard workers who did the best they could with what they had. Their example of sacrifice, resilience, and perseverance has stayed with me every single day.
That foundation shaped not only who I am as a person, but also how I approach my work in fitness. Coaching athletes and clients requires the same values my parents modeled – discipline, consistency, and the belief that hard work pays off, even when the results don’t come overnight. In both life and fitness, their example taught me that success isn’t just about talent or opportunity, it’s about showing up, pushing forward when it’s hard, and building something lasting for yourself and for others.
When did you stop hiding your pain and start using it as power?
I stopped hiding my pain when I realized that pretending I was okay was only keeping me from fully living and growing. For a long time, I thought strength meant silence and I simply pushed through difficulties without letting anyone see the struggle. I carried those experiences alone, believing that showing vulnerability was a sign of weakness. But over time, I began to see my pain differently. I realized it wasn’t something to hide or bury; it was a source of energy, insight, and resilience waiting to be tapped into.
This shift became especially clear as I wrote my book “Conversations I Wish I Had: The Unspoken Stories of Men.” Writing it forced me to confront the rawest parts of my journey – the heartbreak, the grief, and the challenges of rebuilding my life after loss. It wasn’t easy, but in the process, I turned those experiences into something meaningful, something that could reach others and help them navigate their own struggles. Since its release in June, the response has been overwhelmingly positive and I believe that I have truly been able to find a renewed sense of purpose.
What once weighed me down became a source of power, clarity, and purpose. I learned that when you embrace your pain instead of hiding it, it can fuel growth, deepen your strength, and even inspire others. The transformation from hiding to harnessing is a daily practice, but it’s also the most powerful tool I’ve discovered for creating a life that’s honest, resilient, and full of meaning.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What would your closest friends say really matters to you?
My closest friends would probably say that what really matters to me is connection, growth, and purpose. I care deeply about the people in my life – my family, my daughter, and the friends who have been with me through thick and thin. Showing up for them consistently and authentically is something I take very seriously. They’d also say that I value discipline and consistency, not just in fitness, which is a big part of my life, but in every area, from personal development to the way I approach challenges and goals.
Beyond that, they would say that I’m driven by meaning. I want my life to leave a positive impact, whether it’s through my work with clients, the stories I share in my book, or the ways I try to encourage and inspire others. They’d likely point out that I care about authenticity above almost everything else. I strive to be honest with myself, honest with others, and willing to lean into my experiences, even the painful ones, in order to grow and help others do the same.
At the end of the day, they’d probably say that what matters to me most is living intentionally, building real connections, and creating something lasting that goes beyond just my own life.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you laid down your name, role, and possessions—what would remain?
If I laid down my name, my role, my accomplishments, and all of my possessions, what would remain is my faith in my Lord and Savior. Everything I am, everything I have, and every opportunity I’ve been given is because of Him. Without Christ, nothing in my life would be possible, and through Him, all things are possible. My faith is the foundation that gives my life meaning, direction, and purpose.
I know that apart from Him, I am nothing. It’s through His guidance, His grace, and His strength that I am able to face challenges, pursue my goals, and continue to grow both personally and professionally. Even in my darkest hours, my faith remains the constant anchor that has kept me grounded. Everything I do is ultimately an expression of gratitude and devotion to Him. My faith isn’t just a part of who I am; it is the essence of who I strive to be every single day.
Contact Info:
- Website: https://msha.ke/inviktusfitness/
- Instagram: http://instagram.com/inviktusfitness
- Other: http://instagram.com/peterburnett1
